My thoughts on sitemaps

Yes, “look and feel” is vitally important in motivating visitors to explore your website, and in guiding them to act or buy…but they need to find your website first…that’s a key part of how SEO works. So don't be afraid when the agency tells you about changes …

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Aligning your goals in relation to SEO

But until the next-best-thing takes over and changes the name of the game, let’s dive a little bit deeper into all of these core tactics that sculpt the role of SEO in the digital marketing world. The major engines do not announce everything they consider when calculating results. If …

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Learning about hits is not difficult if you have a good teacher

Creating content that makes an impact on a campaign can be extremely difficult. As each indexable page on your site should contain unique content, try to eliminate duplicate titles by giving each page a more accurate and specific title. At the same time, you also need to consider something called …

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Pay particular attention to trust rank when performing an audit

Rather, businesses should focus on using keywords in a smarter, more focused way that helps them craft engaging content that will inspire readers and customers. Would you like to make it easier for search engines to understand what keyword(s) your blog should rank for? Google stopped showing right sidebar …

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Facts about bounce rates that will make you think twice

Keyword research can prove to be one of the most high return activities, not only in SEO, but in search marketing as a whole. Selecting the right keywords and strategically placing them in key areas of your pages isn't rocket science, but it does take a little time and dedication …

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The ultimate revelation of backlinks

Because of the constantly improving search functions including the Google search (Hummingbird update to name one), and since comparisons are also possible with the search bar, techniques such as keyword stuffing can be compared to athletes who dope for enhanced performance right before a competition and then act surprised when …

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Adjust your appearance in search by utilising splogs

If the sites are copying your content and you don’t control them or authorise it, you may have to file a DMCA notice and try and get the content taken down that way. The SEO world can feel a little like the Wild West, while most agencies offer a …

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Learning about web 2.0

The search engines focus on quality content, with articles that are longer than 2,000 words often being featured on page one. With that in mind, it’s worth scheduling some long-form posts into your content calendar. If the same content appears multiple times on your website, search engines must …

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Reasons that marketers love long tail search

The rise of social media on the Web has created a host of new signals that search engines can consider. You don't need statistics to show you that in the past few years the online mobile market has exploded, overtaking desktops years ago. It’s no exaggeration to say Google …

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The first indication should be navigation

Paid is an expeditious method for a marketer to test keyword viability for conversion. Make a list of evergreen topics, and then do research to pick the best ideas. When people search for your products and services, you obviously want to appear as high in the search engine rankings as …

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Carve out time for concentrating on analysis

To sum it up, SEO is difficult because search engines are always changing and updating. A better average time on your website leads to a lower bounce rate and a greater user experience. Make the navigation through your website as smooth as possible. There is little doubt that good search …

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Think like your customer and use their language, not yours

Whichever is decided upon, just ensure that the most authoritative and robust description exists on-site.If your eCommerce site offers an affiliate program, ensure that you do not distribute your own site’s product descriptions to your affiliates. Halfway through 2015, Google announced that mobile searching was more popular than …

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Make it scannable

Whatever their cause, bad links hurt companies - and the disavow tool is one way to stop the harm from continuing. You don’t need to be a technical genius to do SEO right. Like most marketing disciplines, a little bit of empathy for the user searching can go a long …

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One important aspect is meta tags

Link building is still an effective way to up your website’s SEO and improve is search ranking. As opposed to the unethical link building efforts that could get you into trouble, effective link building tactics can help improve your brand’s online presence, get more website visitors, and start …

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Take a customer focused approach to citations

Sooner or later these people get caught but before they get caught, there is so much noise about their fete that many more people get misguided. Don’t over promise in the title. Even though it may make people click, as soon as they realize you tricked them, they will …

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Layout, formatting and canonical URLs combine to make great SEO

One of the most common misconceptions is that blogging on your own site is going to help your SEO. At first, you will need to do this manually. Putting your individuality and personality across throughout the off-site SEO process (outreach emails, guest posts, social shares, etc.) makes others more likely …

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It’s a win-win strategy with an emphasis on CTR

There are conspiracy theorists for almost everything, I guess. Off-page SEO is the process of optimizing a brand’s offline and online footprints using relationships, content, and links that construct the best experience for Google bots. A page consisting of just a few sentences is less likely to get to …

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Everything you need to know about SEO campaigns

Localising your search engine optimisation can offer a range of great rewards to your business. It can do more than raise awareness of your business within the local area, but it can help to attract a great deal more attention online which can provide an added boost to your comprehensive …

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A few words on web 2.0

ake sure it’s easy for website visitors to find your cornerstone content. Create custom promotional images for sidebars or add topics to menu drop-downs when relevant. Or add a hub or resource library that includes all of your in-depth cornerstone content. Your customers are online. If you let your …

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A few words on metrics

The journey to better ranking must always start with understanding about your current standing on search engines. The Search Engine Optimisation (SEO) involves developing a website that is easy to categorise and find. While your content marketing should be crafted carefully to meet SEO requirements, such as by including keywords …

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Make a good use of RSS feeds

What is Google bot? Google had a very good reason for targeting and penalizing sites with thin and duplicate content. Back in the early 2000’s, many websites were using short, spammy pages to quickly reach the top of search results without putting forth much effort to provide valuable information …

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