Understanding link research

They are possible to rank for, but it can take a long time and you’ll never be able to enjoy as high a conversion rate as you will from long-tail. Link building is working to acquire backlinks that lead to your site. Wondering why you need backlinks? Having high-quality …

more ...

Pay attention to dynamic pages

There are tons of reasons for project delays, but over the years I’ve noticed content is the most prominent and it pretty much can be boiled down to a few simple reasons. Always strive for productive marketing tactics that prioritize valuable information and put the needs of visitors first …

more ...

The broken link-building method aided by SEM

Now, keyword stuffing or having specific phrases on the site is not enough to get your site ranked on the popular search engines. And, it’s also of no use to get links from irrelevant sites. The web pages in your domain may be optimized for many different keywords. It …

more ...

How to learn about doorway sites in a few hours

Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. Sitemaps help search engines find and classify content on your site that they may not have found on their own. When you get higher website traffic, your …

more ...

Lessons I learned about sitemaps

If you only do a little SEO once in a while, then you need to adjust your expectations on how much organic traffic you can expect from search engines. Websites that are constantly improving their code, publishing valuable content, and earning backlinks and social share activity are building a larger …

more ...

Can doorway sites help improve my search engine placement?

Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). It’s not just about having a Facebook page …

more ...

Establish intuitive information architecture by considering widgets

Backlinks that should be avoided include paid links, link exchanges, and advertorials. According to Google, these links disregard the “quality of the links, the sources, and the long-term impact it will have on their sites … and can negatively impact your site’s ranking in search results (link is external) .” Social …

more ...

Never underestimate the influence of gateway sites

For instance, the term "shopping cart" is closely related to the topic of ecommerce, and if you want the context of your content to be easily recognized by search engines, you should consider including some of those related terms. Maybe the URL is broken in the email itself, but a …

more ...

Keep an eye on competitor keywords

SEO work can be stopped, but the impact of earlier work will still be felt and you may have too many leads or sales. If you find that content was stolen maliciously, and the webmaster refuses to believe your content is the original, then turn to Google’s Online Copyright …

more ...


Remove anything that slows down your website

By default, whether a Web Developer is thinking about SEO or not, when they are creating the HTML shell for a site- It is common practice to utilize the title tags. If a site links to you using the ’nofollow’ meta tag then their website’s authority won’t be …

more ...

Personalization counts: how does forum posting fit into this?

Link signals tend to decay over time. Sites that were once popular often go stale, and eventually fail to earn new links. Content (marketing copy, etc) may be king when it comes to converting visitors, but for search engine rankings, link weight, domain authority and intelligent distribution of link weight …

more ...

This year will be the year of nofollow links

Search engine optimization is not like the movies, but philosophically an SEO always needs to don the white hat. The problem is, not all backlinks are the same. A large and authoritative site in your niche may be more powerful than many general blogs with little or spammy backlinks. It …

more ...

How you will benefit from trust rank

If you're trying to get links from colleges, create content targeted at them that you can use during outreach. Trust me, there's usually something you know that you could write an entire tutorial on that would interest college webmasters. All of this (seemingly) random information we are collecting gives us …

more ...

One important aspect is scraping

Even guest-blogging with a sole motive to generate links is also burned down. You find high quality content on the Internet and then you compile the links on your own blog or website or on your social networking profiles. Rather than targeting a broad audience, local SEO is about chiseling …

more ...

Quick tips regarding SEM

In social search, content that has a social connection to you in some way is prioritized. A social connection could mean someone you are linked to via Facebook, Twitter, or any other major social network. In the past, Google’s algorithm was not quite clever or sophisticated enough to ignore …

more ...

I bet you didn't know this about RSS feeds

There is no registration or fee. Know what they are going to do and don’t accept non-answers on their direction. The Internet is all about trends — what works phenomenally well to improve SEO one year, might fall flat the next. SEO isn’t a one-and-done type deal. It requires …

more ...

The mysterious world of plugins

Offsite references, reviews, and social links play a role in how your content performs on search engines. Inbound links to your site are still important, and so is a logical sitemap with internal linking among pages. Listings at the top of a search engine results page (SERP) are usually a …

more ...


Add Modifiers to Title

Make sure to budget appropriately. e. If you think about things from a business perspective first, your SEO effort will be all the more effective. A backlink is basically someone else’s website linking to you. Obviously, pages with higher page rank that link back to you give more Google …

more ...

Is there is a keyword-loading spam filter for domains?

It’s always much better to have multiple web pages relating to different keywords and phrases. In order to get the most success with search engines, you need to speak their language. They don’t care how pretty your site is or how much blood, sweat, and tears went into …

more ...


Build on the trust of existing content

Perfect search engine optimisation of the coding will invariable lead to very high page ranking no matter what the type of search engine logic but this alone does not guarantee first page results in the final SERPs (search engine page results). Domain authority (DA) and Page authority (PA) in particular …

more ...

Reasons that marketers love user generated content

I am the last one to tell a website owner that his job is to become the local SEO or usability expert. That would be unrealistic. Why should a constructor learn SEO? He should not. A good tweet peaks at 18 minutes but an evergreen blog post lasts for years …

more ...

Pay attention to inbound links

Search engines are answering machines. Whenever a user types in his/her query and presses the enter button, the Search Engines would quest its directory of documents/information (that has already been crawled and indexed) and come back with the most relevant and popular results. Just like Times Square, you …

more ...

I urge you to think about keyword stuffing

Whenever possible, avoid changing URL structures. The easiest way to prevent broken redirects is to avoid creating the redirects in the first place. Although not as important as they used to be, reciprocal links do still matter with Google. Reciprocate with similar websites and include keywords near the links on …

more ...

Can a techie truly understand keyword density

There’s not a one-size-fits-all, or quick-and-easy way to rank fast in Google. SEO secrets boil down to creating great content that will naturally earn authority and that is optimized for both users and search engines, and wrapping that content in an experience and quality website design that fosters engagement …

more ...

Google’s bots might not share your opinion

There are many subtle nuances to the mechanics of semantic search, but ultimately what it means for you is that an authoritative page that dives into one specific topic in-depth will usually rank better than dozens of pages built around different keywords. To maintain a healthy website, do an overall …

more ...

To get fast rankings, you need scraping

How do you educate people so they do value it? Use description meta tags to provide both search engines and users with a summary of what your page is about! For instance, the term "shopping cart" is closely related to the topic of ecommerce, and if you want the context …

more ...

Lessons I've learned from keyword density

Web spiders, also known as robots, are computer programs that follow links from known web pages to other web pages. These robots access those pages, download the contents of those pages (into a storage mechanism generically referred to as an “index”), and add the links found on those pages to …

more ...

Having fun with meta tags

This may surprise you, but users narrow down 35–45% of their searches to sites based in their own country. Negative SEO is an array of actions that a competitor can do to lower your SERP ranking and eventually, cause you an inevitable financial loss. In the SEO terms, these …

more ...

How to learn about SEO in a few hours

Your website should be designed with your visitor in mind. Nobody wants to wait a long time for a page to load, and slow site speeds will tempt visitors to visit a competitor’s page. Think hard about the overall message of your content, including the ideas that you are …

more ...

A do-it-yourself guide to inbound links

With proper watering, and fertilizer (organic of course) you will have a healthy crop of links in 6 months. Frankly there are lots of things which a good professional search engine optimisation exponent would tell you to do! When it comes to word count, you need to understand that it …

more ...

Some websites are not as good as they seem to be

Let’s start with definitions. Forcing someone with a screen reader to listen to your keyword heavy ALT text sounds annoying - they don't end up any better informed. The way you organize a site architecture, and its navigation is crucial for both SEO and your visitors. Search engines go through …

more ...

Keep an eye on duplicates

The better your content is organized and the more quality you provide, the higher Google will put your site on the search results related to your niche. Google had changed their system to make these links appear as spam in some cases, and as a result, these “backlinks” that were …

more ...


Header tags have been a hugely important part of SEO

Selective internal linking and relevant content can augment keyword stemming (where a site begins to rank itself – page by page through themed links and content) without relying solely on inbound links from other websites. This is not a good situation for your website’s SEO and user experience. Searcher intent …

more ...