When auditing your site, take time to think about backlinks

SEO is the process of implementing strategies and techniques (both on site and off site) in an effort to achieve a higher rank in search results. Typically, the higher a site is in search results, the more visitors it receives. The success of any website goes beyond Search Engine Optimization …

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Are search volumes affected by content

I mean, most websites outsource their SEO to an agency – it’s just not cool ripping down someone’s online presence for actions they did not take. Copy what works but don’t follow the crowd: Find a good stream that isn’t overfished; stand where the current runs strongest …

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Unlocking the mystery of web portals

Get people talking about your brand, and mentioning it on their website, or any website for that matte As search engine bots crawl and index webpages, links serve as bridges that let them reach the billions of interconnected pages on the internet. From there, search engines are able to analyze …

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Takeaway tips for link bait

Technical SEO refers to the technical aspects of on-page SEO like site speed, indexability, and mobile responsiveness. The term “technical” can turn a lot of people away from this aspect of SEO. Don’t let it scare you! It is not nearly as intimidating as it sounds. Search engines will …

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Be mindful of authority sites

Growth is typically measured in units such as traffic, new user signups, revenue, and final sales transactions. Search engine optimisation (SEO) is a long-term web page optimisation strategy that is designed to improve your website’s visibility in search engines, which include Google, Yahoo and Bing. By creating specially-arranged content …

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Citation consistency is a trust factor for Google

Search referrals are usually divided into organic (unpaid) and PPC (paid or pay-per-click) referrals. Search referrals are easy to filter by search engine but require a little extra effort to distinguish between unpaid and paid visits. Search referral data can be misidentified and faked. Search referral data may be reported …

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Tactics around blogs

Since you’re aiming for content that would stand the test of time, avoid writing articles that hint at a particular timeframe. If you’re a locally focused website, social media is still important but so is local directory listings and interaction with your local community. A social media following …

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Hidden facts about organic links

Positive reviews are an important local SEO ranking factor that improves your business visibility on Google. The focus of many website owners has definitely gone social. I focus a lot on Social Media myself, but the reality is the social media craze has also left the SEO window wide open …

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How do you feel about web 2.0 now?

Understanding how search engines are adapting to semantics offers business owners insight into the changing behaviors of consumers and how they research products and services. You have to structure your text, make your content digestible by using sections and use simple sentences to make it easier to read and understand …

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Should more importance be given to scraping for search marketing?

Understanding your audience and the entire consumer journey so you can be visible at the moments when it matters most is mission critical now. Remember that you are writing to engage and advice someone, not just to try and sell yourself, your business and your products/services. Subsequently, the market …

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More focus is put on splogs

SEO is important whether you’re a seasoned ecommerce veteran or just starting to sell online. Optimizing your site will be a continuous process, as search engines are constantly surveying the internet to index and rank pages. Add (logical) keywords to image alt tags for any past blog posts that …

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How to focus on javascript

You research, to the best of your ability, what is related to the new space and place some bets based on trends and search volume. Machines are writing stories and that is often something Google is not a fan of. Search engines no longer require you to spell things in …

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Reasons that marketers love sitemaps

Google aims to ensure organic search engine marketing be a significant investment in time and budget for businesses. SEO can help your business grow and meet your business objectives. Your website won’t be found if people have to search too hard for it. “Ranking” for specific keywords relating to …

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Unlocking the mystery of content

There are two main philosophical buckets of practices for SEO: black hat and white hat. Use bullet points: Using a bulleted list is the easiest way to ensure that your content doesn’t strain your visitors’ eye to read through it. Since bulleted lists stand out from the rest of …

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Can static pages help improve my search engine placement?

Google and the other search engines use image-recognition software as part of their search algorithm, so they know if those pictures have been used elsewhere before. A negative SEO strategy involves crawling a website. This “forceful” crawling of the website puts strain on the web server, causing the website to …

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Make sure your business categories are accurate in directories

For many businesses the goal is to get their business to position number 1 on Google, but did you know that there’s a new top spot on Google called position zero. You’ve probably noticed these results but maybe not understood them properly. Position zero is all about using …

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How to really understand inbound links

Optimizing websites for mobile browsers is critical if you want to rank well in search engine results pages. Every image included on a page using tags should be given an accurate description using alt attributes. Canonical Tags are intended to prevent duplication of content, but make sure you have a …

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Carve out time for concentrating on search queries

Cascading style sheets are external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside the web page, which can add hundreds of lines of extraneous code, which dilutes keyword emphasis and slows …

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Identify What’s Working and What Isn’t with regards to sitemaps

The algorithm applies to only individual pages, not entire websites. It is important to have backlinks from quality sites, and those backlinks should be contextual. However, by partnering with the right SEO agency and ensuring you have the internal structures to cope with sales and lead increases plus robust measures …

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Aligning Questions to Keywords

Any link to another part of the same site is called an internal link. As well as links you'd expect to find (within a site menu bar, for example) you can also create internal links by linking to past posts within newer ones. The Google Trends tool will show you …

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Useful tips from experts in analytics

Looking at a website’s backlink profile can tell you a lot about their marketing activities and help you to understand why, where, and how they rank. Yes, you should have a strategy for content that you publish on your website. Not only should you know exactly what kind of …

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Headings and page rank

When establishing context, Google takes into account factors like the user's search history, location, global searches, previously stored data, spelling variations, synonyms, and concept matching. The link structure of the Web serves to bind together all of the pages that have been made public as a result of someone linking …

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Learning about SEO

Know where and how to use keywords in your content for maximum searchability. How can you make sure that people are frequently reminded about your content? ‘Top of mind’ also means ‘tip on tongue’. In the content, the brand mentions are generally connected to the products or services, and how …

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Wait. Are sitemaps really that simple?

Many of the top websites in various industries use keywords in their URLs, but others which don’t are still able to rank highly. Much as we now know that writing quality content is better than stuffing it with keywords, the same applies to creating quality URLs. In the end …

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Succeeding in SEO means paying attention to stickiness

Blogging is one of the simplest and most cost-effective ways to improve search rankings. Not only does a blog easily enable you to add fresh, relevant content to a site that might otherwise remain static, but it also keeps your web visitors coming back to your site for more. Campaigns …

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Websites are representations of ideas

A lot of people think of link reclamation as just 301’ing pages they have moved that still have a lot of great backlinks. SEO is a long-term commitment that offers long-term results. Know that good SEO isn’t going to take a few days and you won’t see …

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Broken Inbound Link Building: How to approach this

For certain types of product and business, SEO sometimes won’t be as successful in generating a high ROI as Google’s paid-advertising platform, AdWords. Links aren’t the only factor of importance; you also need to make sure your on-page SEO is up to scratch and that your keyword …

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Should I start with a blog?

We used to hammer ecommerce product pages with links. Add a site map to your webpage. Search engines can’t index pages that it can’t find easily. A site map can help search engines find everything on your site. If your site is difficult to navigate, or is very …

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Latest developments in duplication

Now, most people know to avoid buying their followers. Choose three primary keywords and have a list of others to target. When you improve those keywords, choose three more. Push your content to your social media profiles by integrating it with your blog, but don’t do it in a …

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The death of metrics

Make sure that you follow the best practices for Digital Marketing. Failure to do so could result in poor rankings in SERPs (search engine results pages) or at worst, a penalty. Think very carefully about your keywords. There are lots of different types of keyword; two examples are local keywords …

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What your mum didn't tell you about doorway sites

When you start reading all about SEO, and all the different opinions out there about it, you might begin to sweat and feel little uncertain. It’s hard to tell exactly how much your company should invest in this line of marketing. You’d like to have a full-blow SEO …

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Bucket brigades based on splogs

Besides link building, social media and social bookmarking can help improve a website’s search engine standing. Be smart with your supplementary material by deleting doorway pages, useless affiliated links, or clickable ads that could be considered SEO spamming. When possible, you can string together a handful of narrowed topics …

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When auditing your site, take time to think about html

Your website might even get a ‘manual action’ for thin content. One of the most common misconceptions is that blogging on your own site is going to help your SEO. Focusing on publishing compelling, quality, keyword-rich content will reap several SEO benefits, including growing traffic and increasing your chances of …

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Small but important things to observe about bounce rates

A handy thing to know when you are acquiring links from other sources is the difference between follow and nofollow links. The idea behind PR is that a website with more links pointing to it must be of high quality and something that people want to read. If your content …

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