Wait. Is it really that simple?

TV ads, radio, print and even social media). You should ensure that the first paragraph or so of text on your web page is entirely relevant to what your site is about. Sometimes search engines take the first paragraph or first few sentences even of your website page and use …

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Things your competitors know about page impressions

Researching your audience will give you an idea of their interests, wants, needs and how they respond to certain words and phrases. Doing A/B testing is a great way to see what title is most successful with your audience. Search engines typically prioritize site titles, page titles, blog post …

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The infamy behind domain authority

Collaborating SEO and content strategy plan make it easy to gain organic traffic as well as tackle expensive keywords. Anyone, who wants to effectively market on the digital platform, essentially has to take the help of SEO practices. Search engines can quickly scan for pages that are likely to match …

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Things about SEO you have to experience yourself

Avoid thin, insubstantial content, duplicate content and of course spammy-looking keyword stuffing techniques. Frankly there are lots of things which a good professional search engine optimisation exponent would tell you to do! Within a few years, everything changed. Amazingly enough, they can analyze billions of pieces of data in as …

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Measure and Improve by paying attention to mobile search

Domain authority (DA) and Page authority (PA) in particular are two factors that you should always consider, apart from relevance, before choosing a domain for backlinking. For example, Google rolls out a new ranking algorithm, and you need to add it to the list. You can’t game the system …

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Sign Up for Press Request Alerts for SEO benefits

For instance, a topic about successful SEO could be combined with the Christmas period to make it more relevant in December, and using tools such as Google Trends will also give you some direction too. You may have heard or been told “just write great content”. The SEO benefits of …

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Define your goals with regards to SEO campaigns

While uncovering and fixing technical issues has always been an important part of SEO, in the wake of Panda and Penguin, technical SEO has moved closer to the forefront. According to Google, no-follow provides a way for webmasters to tell search engines Don't follow links on this page or Don't …

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Some websites are not as good as they seem to be

The O in SEO (optimization) is where the different layers come in. Ensure that unique content is provided to these external websites instead. In this context, instrumentation means the integrity and veracity of the analytics setup. Wouldn’t it be cool if you could find out exactly which keywords your …

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Tell me more about blogs

It may seem counter-intuitive, but Google is tightening its organic results for 3rdparty websites and trying to respond to the good amount of searches by itself. Search engines have no trouble finding the homepage for the blog. A better average time on your website leads to a lower bounce rate …

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What your mum didn't tell you about long tail search

Platforms or sites that generate quality traffic inexpensively to your site should always get your attention — even if it is a site for lumberjacks and even if it’s run by people wearing cat-covered pants. When you delete one or more posts or pages from your site, there’s often …

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Improve engagement by utilising trust rank

Which articles and posts get the most clicks? Not surprisingly, posts containing countdowns and Top 10 lists are heavily clicked. Not only do they get an enormous wave of traffic when first launched, but they’ll continue to attract traffic for months and even years later. This can be a …

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The secret behind inbound links

If your site saw a significant drop in rankings after you made updates (that involve cutting out and removing content), it is possible that Google is under the impression that your content is thin and not as unique to searches. Many SEO experts agree that a website's inbound links will …

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Replicate the same process with other websites

You can reach out to higher trafficked websites that people in your prime demographic are reading, and ask if you can write a blog post for them. Create a quality piece of valuable content and use your bio at the bottom of the post to create a compelling picture of …

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Less is always better when it comes to keyword research

Keyword discovery is the first of three steps in my D–A–D keyword analysis technique. In discovery, you generate the longest list of possible search words and phrases your customers might use, with your competitors as a guide. Offering your content in multiple languages - Your potential linkers might not …

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The latest trends in duplication

Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps in creating a brand name with trust and accountability. If you have a high …

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Design + keyword stuffing = Greatness

Google regularly makes new updates to their ranking algorithm, and the changes made by Panda are still a major determining factor between what ranks on the first page of their results and what does not. Every site, for the purposes of being optimized for Search Engines needs to go through …

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Don’t forget 301 redirects

Again, start by disabling JavaScript before accessing your website. If the person says no, they have not done any reviews, then do not push for them to leave one. With responsive design, the only thing that changes across devices is the styling (which is controlled by CSS). This configuration makes …

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Can content really make a difference?

It’s very important to know your target audience to determine the best way to get content in front of them and gain new customers. In a 2015 survey, Advanced Web Ranking found that search results in the first spot on Google have a 34.36 percent click-through rate. Social …

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Understanding keyword research

Chances are, there are a number of sites that cover topic areas similar to yours. Opening up communication with these sites is usually beneficial. Hot topics in your niche or community could spark additional ideas for content or building a good community resource. After Google’s Panda update, there was …

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Reasons that people rely on meta tags

Before you publish, please proofread! Google doesn’t like spelling or grammar errors. Oh and don’t try to hide your keywords by, for example, placing them behind images because Google is much smarter than that. The average top-ten ranking is two or more years old and the average age …

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Hidden facts about link building

We’ve all experienced the frustration of a slow-loading site. And there’s plenty of evidence showing slow-loading sites perform less well. To a certain extent, it is not possible to attract robots. Google will visit your site often if the site has excellent content that is updated frequently and …

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Make mobile search the main focus of your marketing tactics

The old times when all types of backlinks were considered good for SEO are long gone. For years, many webmasters relied on sloppy techniques and used automated tools to build hundreds of backlinks every day. Things have changed a lot since then. A sitemap is a lot like what it …

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Clarification about hits

The website should be easy to go around or navigate and not confuse the visitors. It should lead the user to what it’s searching for with as few clicks as possible. Making it user friendly also makes it SEO friendly. Optimisation measures can be applied to your own site …

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How to focus on indexed pages

You can republish articles on your blog to prevent it from being buried deep in your archives. You cannot get away with keyword “stuffing” anymore but that’s not even the point here. Right now, your focus should be solely on one keyword or one idea and the pages must …

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It’s a win-win strategy with an emphasis on content

The most important place to add your SEO keywords is in your content. A great way to get your site more visible is to begin posting blogs on your site. Blogs increase the size of your site and give you a way to connect with your visitors. This, in turn …

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