Remember that white hat SEO make the web go round

Most companies use SEO to increase website traffic, which in turn, increases revenue. On the other hand, if you are curating high quality content from other websites, Google can make that out too and rank your individual links accordingly. As SEOs we always want to understand the impact of site …

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Understanding meta tags in relation to your marketing strategy

The URL parameter tools supply Google bots with information on how to handle URL with specific parameters. If you are using Bing, it comes with a tool that can help all unwanted parameters. Finding quality backlinks will increase the legitimacy of a website in the eyes of search engines. Obviously …

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The latest trends in bread crumbs

Sites with dense design or intricate layouts that are scant on textual information will be unsuccessful in their SEO campaigns. For search engines, the opinion of the users is what matters the most and is thus given the highest importance. Knowing whom you are writing for is one of the …

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Be clear, truthful and accurate

Many marketers talk about the specifics of algorithms, content updates, spider-bots etc, but there’s no need for many business owners to worry too much about this. All you need to do to focus is assume that search engines want to get the most relevant articles, posts and products in …

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Lessons I learned about anchor text

You probably know the following situation: you search something on Google and there seems to be a good website on the first results page. You click through to the website just to find out that the page seems to consist of ads and boilerplate text (or even worse: 'lorem ipsum' …

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Things you most likely didn't know about SEO campaigns

Well, ours is an imperfect world, and, as you might have heard, some self-proclaimed SEO “experts” scheme to trick search engines and inflate their rankings using black-hat, unethical methods, and in the times before the nofollow attribute, link-building was an easy way to artificially boost page rankings. Way into the …

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Carve out time for concentrating on URLs

Think about how you browse a website when you discover great quality content. If a blog post or article is particularly engaging, you don’t just read for a minute or two – you click around the website and view other content as well. To have a sound SEO system you …

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Focus on ROI Instead of webmaster tools

There is a general consensus that sites copying other people’s content is a matter of legality and ethics, while this may be the case – Google is a machine, and their algorithm doesn’t care about the ethics of it. Low-quality links can lead to a higher bounce rate and …

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Take care when dealing with blogs

Because nobody wants to get hoodwinked. Once Google goes mobile-first they’re going to consider the mobile version of your page the “true” version. That hidden content is going to be 100% ignored by Big G. People can use a site like Scoop.it to aggregate their own pages of …

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The steps needed for putting search queries into action

This makes it incredibly hard to attribute what is working and not working on campaigns. Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. Anchor text gives search engines an indication about the content on the page that the link is leading …

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Understand about page rank

Repeatedly building over-optimized, spammy backlinks overtime will lead to a penalty. The higher a website appears on search engine results pages, the more users will visit the site. On average, the higher up page 1 the result is, the greater the number of linking domains that the webpage has. It …

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The steps needed for putting splogs into action

Not every link is created equal. Every site has links that are less important or link to pages that don’t change (e.g., a site map or your About Me page). Use the NoFollow tag for those links. In addition to low priority links, Google suggests using the NoFollow …

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Having fun with keyword research

The higher your site ranks in the search engines the more visitors you will get from them. Search engines focus on keywords: the words that people type into a seach engine when looking for something. Your aim is to make sure that your site ranks well for the keywords relevant …

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Measure and Improve by paying attention to javascript

Links at the top of a page carry more weight than those further down. Make sure content is not buried inside rich media (Adobe Flash Player, JavaScript, Ajax) and verify that rich media doesn't hide links from crawlers. A search engine results page (abbreviated to SERP) is the listing of …

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Top trends in onsite SEO to watch

Create a list of the top 10 keywords for which you want to achieve rankings. Do a search once a month on Google and see where you stand in the rankings. Keep a record of the ranking and you will be able to see the progress of your SEO efforts …

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I urge you to think about analysis

Creating evergreen content is as simple as staying away from topics that no one will care about in the foreseeable future, and focusing on keyword research. It can be duplicate content – same content but different headlines. Do not try to avoid no-follow links completely. These links may have value in …

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Analyse your existing analysis

With content being king, some companies will do whatever they can to beef up the content on their website, including stealing it from another website and claiming it as their own. The amount of regurgitated content on the internet is one of the major reasons behind low levels of customer …

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I bet you didn't know this about long tail search

Paid links are another no-no, whether another site linking to yours, or on your site linking to another site (except for banner ads and ad networks like AdSense). Google has devoted a great deal of time preventing people from using links to manipulate its algorithms in order to obtain higher …

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The back story of html

The H1 heading is actually the main title of our landing page, and with the help of a creative designer and developer we can place it on different locations of the page. If you provide valuable information on your website for visitors, design a good user experience, and implement all …

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We've reached a tipping point when it comes to dynamic pages

Google have always been open about their movement towards voice-searching and mobile friendliness. The world has gone mobile. People are gradually shifting from desktop computers to mobile smartphones and tablets. Thus, to ensure great user experience Google started ranking responsive or mobile-friendly websites higher in the search results. The concept …

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Make widgets your centre of attention

ometimes the way photo and video galleries are structured can create thin content. For example, creating one page for each photo without any text around the photo. Search engines have only recently started providing better tools to help webmasters improve their search results. This is a big step forward in …

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SEO LSI keyword best practice

Search engine experiences are becoming increasingly personalized. That’s why it’s important for businesses to focus on long-tail and location-based keywords—so that audiences can find your company based on the exact value and service that you provide. If you don’t follow the search rankings of your website …

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Repurpose old trust rank

Most people can make a short (or long) list of keywords that might be used to find their own site. But ask other people these questions and write down their keyword suggestions, too. Doing so will help you go beyond the jargon words that only you and insiders know. A …

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Find a simple guide to web crawlers and read up about it

One of the most common problems that I hear from people looking to learn more about SEO is that they don't know what information to trust. The goal shouldn’t be to generate links, it should be to generate buzz or discussion; to share knowledge or data or other insights …

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Meeting Your Business Goals

Keywords or key phrases are simply the search terms someone types into a search engine, such as Google or Bing, when they are looking for certain information. People are constantly using keywords: whether they are in search for a specific product or just browsing to conduct personal research. You can …

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Types of site changes brought on by user generated content

A webpage’s loading speed is very important for its ranking. Users don’t want to spend time waiting for a page to load; they want to see your content immediately. Webpages with high loading times have high bounce rates, and high bounce rates often result in poor rankings. Google …

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Wait. Are canonical URLs really that simple?

HTTPS secures the connection to the website you are visiting. I’m sure you have seen this in action; look at the address bar in the browser and find the lock icon on the left-hand side. Is the lock closed? Then the connection is secure. Typically, pages with longer content …

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