Thinking about SERPs makes everything OK

This methodology has been very successful at improving overall whole page relevance while still being adaptable to new sorts of answers. In the first page of results, where 90% of people remain? Your job is to scope out sites that might be responsive to a message from you, to look …

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Keyword research is the basis of all search marketing

One of the best ways to learn about you and your market is to study your online competitors. SEO means Search Engine Optimization – and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be …

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Get inside the heads of your customers

After crawling your site and collecting every bit of information possible, search engines index and organize their findings in databases (think of these as massive file folders). All of these databases make up what’s called The Index. This boils down to one thing; the way in which people are …

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Myths and misconceptions about html

Strategically written website copy includes well-thought-out internal links and calls to action. No high quality blog would accept your guest post if it has promotional backlinks going to the homepage of your site. Googlebot is the name of Google’s web crawler. A web crawler is an automated program that …

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Be clear, truthful and accurate when it comes to analytics

The SEO updates depend upon Google’s algorithm updates. We all know that Google is the pioneer in the search marketing, different Google Algorithm Updates play a significant role in optimization of your website. You hear a lot of hot air about content, why it’s important, why brands need …

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Think like a human not a robot when it comes to backlinks

Majestic’s Trust Flow is representative of link relevancy and ‘trust’. Make Sure That Each Outlet, Product And Service Has Its Own Web Page – We’re getting a little technical now, and this is probably better suited to professional SEO services. If your business has different branches and locations, then …

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Create a search marketing strategy based on bread crumbs

Building backlinks for a particular keyword through different off page techniques like blog posting, forum posting, article submissions etc.. You can give hyper links to those keywords to get more backlinks while you submissions done. Right now, if you’re an SEO specialist, you would want to have anything and …

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Boost site speed and utilise meta tags

In theory, it is important for domain popularity that as many backlinks as possible link to a website. However, in the past, backlink quantity caused webmasters to manipulate link building. So these days, link volume is no longer weighted as heavily as it was when the commercial Internet age first …

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Questions to ask about offsite SEO

Is there ample feedback? For this reason, satisfying user interest should always be a priority throughout your SEO efforts. Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the …

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Long Tail and SEO

Search engines like aged domains, and give them more authority over newer sites. Some evergreen content lasts forever. Rewriting the description for a product, which is going to be removed from the website in the near future, typically provides less return on investment than ensuring new products have unique descriptions …

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Clarification about rankings

We’ll be talking about this in great depth in the link acquisition section. Instances of reproducing information include when similar products repeat the same basic description, or when companies duplicate their bios or shared data across multiple sites. Your content can target any audience, but if it doesn’t …

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Can javascript really make a difference?

The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. This means that Google considers …

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Optimize from tail to head

Relevance is the key issue when choosing the right keywords. Keep in mind that the more specific and niche the keywords, the better. You should also monitor trends to see what popular long tail keywords people are searching for and make sure you monitor social media as well. There are …

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Minify CSS and JS

In other words, we’re able able to understand the true impact of links on organic traffic.I can easily identify a paid link by just looking at the article – they all look the same. e. If you think about things from a business perspective first, your SEO effort will …

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The steps needed for putting URLs into action

The online audience has evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social networks is just a natural part of consuming online content. However, it’s expensive we’ll be discussing influencer marketing in …

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Things to avoid when dealing with social media

Quality images, tagged with good keywords, can also help your rankings with search engines. Learn which industry ranking factors are important to your business and how to improve your online rankings. After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term “penalty” to …

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Online marketing changes quickly when it comes to keyword research

Users stay on your site longer when you include internal links guiding them to more info suited to their interests. your business’s industry is also maturing. Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. Consider developing …

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Concentrate on actionable page impressions

If you maintain a blog, of course you want the traffic to your blog to grow. But what if it doesn’t? What if the traffic to your blog is (slightly) decreasing? What do you do? The stronger the backlink profile of a site, the more PageRank their links will …

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So how do you come up with a list of keywords you can use?

Trust an SEO expert who will build a campaign that uses a proven process, creates original branded content and monitors relevant metrics. Using a lot of engaging media like helpful graphics, interesting (and related) images, and videos can also help to provide more value and keep visitors more engaged. Thus …

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Unexpected ways domain authority can impact your marketing efforts

Search engines use automated programs called web crawlers (also called "spiders") to find pages and follow links, storing the information on the pages they visit in massive databases. You’ve spent plenty of time and money building the perfect website for your business – the very first thing that you’ll …

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Optimizing for conversational search is easier than it sounds

Optimizing performance, however, is a continuous process. Your site will never be fast enough because there’s always more to improve. When someone mentions search engines, do you automatically assume they’re talking about Google? If you are using some paid services to get links to your site, you are …

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Make it sufficiently broad in terms of rankings

As you know, it’s not enough to just do “on page” corrections and create quality content. Consider what happens when a user removes part of your URL - Some users might navigate your site in odd ways, and you should anticipate this. Search engines have no trouble finding the homepage …

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Are search volumes affected by scraping

With Google's mobile-first algorithm, it is very important that your web pages look good on mobile devices. Mobile usability is important if you want to get high rankings on Google. The most important place to add your SEO keywords is in your content. You should definitely include keywords in your …

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When your use of rankings becomes obsessive

It increases website visibility, user traffic, conversion rate, and ROI. It’s the one thing, and monumental task, that stands in the way of your pretty new website going live. For many of our clients writing content becomes the project bottleneck, the roadblock, and the ultimate showstopper. With content being …

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To get fast rankings, you need forums

If your online business isn’t taking advantage of all that SEO solutions offer, you’re bound to fall short of the competition. If you're willing to vouch for links added by third parties (e.g. if a commenter is trusted on your site), then there's no need to use …

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Its time to start focusing on improving your mobile experience

Search engines use links to crawl the web. Crawlers will flow from links between the internal individual pages on your website and they will crawl the links between different websites. Google Analytics provides a tool that shows the visible content of a web page in different browsers and screen resolutions …

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Your SEO just blew me away

Instead of focusing on what you do or what you sell or why you’re awesome, instead focus on why your customers should care. The method is employed by those who are seeking a quick financial return on their website, in place of any long-term strategy, as Black Hat SEO …

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