A Few Reasons Why These Algorithms Sometimes Fail

These tools are extremely useful when looking how to optimise your existing website or blog. Mobile friendliness is an important ranking factor for search rankings. More and more users are using their mobile devices to surf the internet. In some areas, over 70% of users visit websites on mobile. What …

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Unexpected ways javascript can impact your marketing efforts

Voice search is used on simple searches, information and navigational, not yet transactional searches. Therefore it is competitive to rank for informational and navigational searches. To increase the site speed, consider carrying a comprehensive Technical SEO, use the right image sizes, and reduce distance your content travels by utilizing CDN …

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How to really understand mobile search

Basically, if search engines don’t understand your pages, those pages will fall out of the index and drop all of their traffic. Google defines duplicate content as large blocks of text used across multiple pages, or even other websites, that are exactly the same or very similar. Simply put …

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How do you feel about web portals now?

If you use Google Analytics, you can generate information about search queries that brought visitors to your site by looking at unpaid search traffic. Internal linking is a really effective SEO technique – it helps search engines identify new pages on your website and indicates what your page is about. Keeping …

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Unconventional knowledge about SEO that you won't find in books

Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack. Search engine optimization (SEO) is a marketing strategy where you provide Google with the content representing your services or products on a consistent, regular basis. The …

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Can ROI help improve my search engine placement?

The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at least the ones who don’t fully understand them. You can create a list of the best tools for increasing productivity, or a list of the best books covering productivity topics. It turns out the …

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Find a simple guide to link research and read up about it

If you’re a locally focused website, social media is still important but so is local directory listings and interaction with your local community. To truly understand whether your SEO campaign is working, you need to learn which measurements deserve your attention. Cornerstone content (in short: assigning one main page …

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Make a good use of anchor text

If you can get links from high-value sites, especially in your niche, your website will become much more relevant for a full range of search terms. Don’t try and stuff keywords where they don’t belong. Yes, still focus on keywords, but your north star for everything you write …

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Advantages of indexed pages and how you can take advantage of this

Search engines rank web pages based on their relevance to a given keyword query. In the early days of search engine technology, relevance was heavily influenced by the number of instances that the given keyword appeared on a web page. Thus, many content creators bombard a page’s body with …

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The first choice should be navigation

The days of keyword “stuffing” are over, but you still need to keep your site pages optimized around one central idea and keyword. Mobile content should be short, useful, interesting, and easy to navigate. If it does not already exist, thin content is easy enough to prevent. Online marketers also …

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Design + duplication = Greatness

What Google wants to see is authoritative and relatable links talking about your site. More and more, the use of SEO is becoming important for the overall success of digital marketing. Understanding your audience and the entire consumer journey so you can be visible at the moments when it matters …

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Bend over backwards to satisfy your customers

It’s important to understand screen resolutions of your visitors and ensure that the product grid is not pushed below the fold on their browsers. f someone is more actively seeking something then it’s more likely they’ll search longer strings of words, meaning that you will target people …

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The secret behind comment spam

However, by partnering with the right SEO agency and ensuring you have the internal structures to cope with sales and lead increases plus robust measures to deal with increased competition, advertising calls and spam SEO can be an asset for your business. We said earlier that you’d need local …

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Don’t forget about organic links

You can no longer present less information on your mobile site than on your desktop site. Your content has to be the same on both, because, in the future, you can only rank on the information that is on your mobile page. Duplicate content alone was not what the Panda …

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Take care when dealing with CTR

which is used to tell the browser the ratio or scale between the Website content and the viewport- the visible section within the browser. Which relevant search terms are most popular? Many companies err by assuming a particular term is popular. They put all of their efforts into being number …

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Establish your position regarding SEM

You can hire good writers, but that is often an expensive proposition. You may be under the impression that it will take an extensive amount of time to create enough content to make a difference or to start appearing in the search results. Just breathe. Even the creation of one …

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Things that make you love and hate bounce rates

Find out which keywords and phrases people frequently search for as well as what is trending. A look at what the competition is using could also help you. Voice search is picking up steam. You can now use your voice to search the web, play music, navigate home, order sushi …

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Are search volumes affected by plugins

During this phase we also perform tasks like keyword research (for existing pages), “on page” SEO corrections, schema markups and more. Social engine optimization, social media optimization, Search engine marketing, content automation, content marketing, e-commerce marketing, social media marketing, PPC, display ads, email marketing, etc, are subsets of digital marketing …

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The reason everyone loves web portals

If you rank in the top three to four results and have the most compelling title and description, you may win the click over the sites ranking above you. When you are brought on to handle the SEO for a particular website, one of the first things you need to …

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The latest trends in reporting

Search engines also don’t espouse that the sky is blue. It’s not just about having a Facebook page, a Twitter account or a Google Plus page, but also how active you are and in what manner your social media associates refer to you, your company and your website …

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Duplicate content

Description meta tags are important because Google might use them as snippets for your pages. Note that we say "might" because Google may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query. If you uncover …

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Let's follow search engine spiders best practise

Search engines make a wide variety of data available that can provide detailed insight into the intent and motivation of potential customers. If I can tell this, so can Google. Nearly, 74% of consumers use search engines to find local business information. By default, Web analytics data generally capture only …

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I urge you to think about keywords

With SEO, you want to tell people about your content that are likely to share or link to it. If you want to link to somebody but you don’t want it to count as a vote (you don’t want to pass link-juice), or you support user-generated content and …

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Look to improve every day

The best way to measure the quality of your content is through user satisfaction. If visitors quickly bounce from your page, it likely doesn’t provide the value they were looking for. One question that often arises in regards to HTML tags and linking is whether or not internal links …

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Things you most likely didn't know about search engine spiders

These are important considerations to take into account when planning out a product rewrite project. Some Google searches show a descriptive box at the top of the search results. Google calls these boxes 'featured snippets' because unlike their regular web listings, the page's description (the 'snippet') comes first. When it …

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Random musings on user generated content

Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that you intend to throw in the navigation. Try to limit your sitewide links to only the 20 percent of your pages that are the most valuable, and …

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The reason everyone loves keywords

Instead of Internet-based churn and burn we’ll be focusing on building equity in the Internet. So if you see some highly-paid SEO consultant telling you to use software and spun content to generate links, or when you see some blackhatter beating the system, just know that it’s not …

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Reasons that marketers love backlinks

It’s better to have a custom 404 error code page than to have an empty page — it doesn’t send a good message to search engines or site visitors. Off page SEO deals with trying to get other websites to tell Google what your website is about as well …

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