Losing Focus on organic links

Make sure the web server is able to handle the needs of your website. If the server is overloaded, your site will be slow. An SEO who doesn’t know about upcoming site updates won’t know when to do their jobs. You wouldn’t build a house without foundations …

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Let's follow white hat SEO best practise

Create original content. You also create quality content by making sure that your content is original. This means that not only should each page of your site have different content than every other page of your site, but it also means that you'll be docked for stealing the content of …

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The back story of social media

In this example, canonical tags transfer SEO credit from duplicate URLs to the default page that you want to rank. One of the biggest goals of any startup, blogger or webmaster is to drive traffic to their blog or site - and links play an important role. The moment you have …

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Write about static pages

My suggestion would be not to shoot press releases in all directions for the sole purpose of building links. Be very genuine of the purpose of writing your press release. There are few things more frustrating and downright annoying than investing a large amount of money into a well-researched, written …

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Lessons I learned about text links

In the search marketing field, the pages the engines return to fulfill a query are referred to as search engine results pages (SERPs). If the usability of the web page is bad, users won't be able to find the great content and your link. Is the page with your link …

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Boost site speed and utilise onsite SEO

With Google's mobile-first algorithm, it is very important that your web pages look good on mobile devices. Mobile usability is important if you want to get high rankings on Google. TD-IDF means that content should include different phrases and that some of those phrases should appear more frequently than others …

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All the world’s a text block

It could be anything from Google changing the way it looks at a certain type of link, including a new major update to their algorithm, or even recognizing something new as a ranking factor. Setting the value of the "rel" attribute of a link to "nofollow" will tell Google that …

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Questions to ask about analytics

This is an integrated approach to drives customers to your business through a web portal. If you're building links based on metrics, chances are that your rankings will drop when Google changes the metrics. That's what happened when Google discounted links from low quality pages. Did you know that on …

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Latest developments in widgets

Related keyphrases and keywords have a similar meaning or inference to your main keyphrases and keywords. There are numerous different tactics that you can use, however these can be split into two categories: the ethical ‘white hat’ SEO strategies and the unethical ‘black hat’ SEO techniques. When trying to optimize …

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Make analysis the focal point of your marketing efforts

Google will rank your page highly if it believes it holds valuable content for the reader, so always make sure it appeals to your target audience. As SEOs we always want to understand the impact of site changes. Yet analyzing the data is challenging, especially in an enterprise environment with …

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Bucket brigades based on landing pages

What’s more, these keywords can really help you to understand your customers’ intentions. Although there are many ways to improve site speed, image compression can typically make an immediate impact. SEO and content marketing are, technically speaking, two very different beasts, and yet, they go together hand in hand …

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How you will benefit from citations

For good reason, eCommerce websites see the value in extending their products onto 3rd party shopping websites in order to extend their potential sales reach. Backlinks drive traffic to your site, but that is less than half the equation because once traffic has arrived at any given page (most likely …

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Google ranking factors can be affected by stickiness

Forget dense blocks of text with no images. Instead, create content with lots of headers, that’s well spaced out and that uses large beautiful pictures throughout. In terms of the actual writing, try to use a narrative structure where possible to really pull people in. Tell a story, use …

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Things about keyword stuffing you have to experience yourself

To protect it’s product, Google suddenly released the Penguin update and several additional updates over the next two years. When you design a site or have one designed for you, it is imperative that you make the site easy to navigate for users. If users consistently ditch your site …

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Top trends in rankings to watch

Brand mentions and online citation must be handled carefully and well-incorporated into the site content; Your Title Tags are far-and-away the most important places to put your keywords. When people search for things that match up with what your website offers, the higher your site is on the SERP (search …

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Reasons that marketers love forums

Internal links can help you prove your authority in a particular field by creating a logical sequence from one post to the other. This may lead to a series of posts that offer additional value, making it easier for search engines to understand your key topics. Each time you write …

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Google ranking factors can be affected by link building

When creating a plan for technical implementation, involve the organic search expert at every stage of the process and ensure you are accounting for all likely queries, including company name, product name, tagline, and website address. I think Google learned their lesson from penalizing websites. A keyword is a search …

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How you will benefit from static pages

There are several types of links you should avoid having in your backlinks profile. The worst you can have are the spammy ones you can’t control. Search engines are very clever in reading every little detail about your web page in order to rank all the sites that they …

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Understand about web crawlers

Search engines will penalise pages it thinks don’t provide enough value as visitors prefer informative and high quality results. There are many niche communities specialized in different topics, such as films, gaming, programming, marketing, etc. These communities don’t just bring people with common interests together, but also let …

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Tactics around trust rank

One of the biggest mistakes to make when it comes to Twitter marketing is to focus, completely, on your brand identity. In practice, an SEO consultant generally looks after other areas of digital marketing. If your site doesn't load properly on mobile platforms, then you're wasting your time with SEO …

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Understanding 301 redirects

However, you don’t have to do it all at the same time – pick your top level pages, your most viewed pages and your best selling products/converting pages and start there. If you make a website from scratch, you need to take a few SEO related things into account …

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Lets look at our approach to link research

Link reclamation involves the discovery and replacement of broken links on your website, as well as other websites which point towards your online presence. There’s no getting around it. Keyword research is a vitally important aspect of your search engine optimization campaign. Do some keyword research and create a …

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When your use of SEO campaigns becomes obsessive

Conversion is a cost-effective, direct method of improving revenue. In 2012, Google began to penalise any site found with bad backlinks and alongside this, it can ban your business from Google Adsense. This means that anyone with links gained unethically through black hat SEO tactics, for example, paid link building …

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Quality over quantity when it comes to bread crumbs

Test the results of changes, and keep changes tracked in an Excel spreadsheet, or whatever you're comfortable with. If you want your audience to grow, check the analytics of your blog regularly. What articles are the ones that people seem to read the most? I think of black versus white …

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I urge you to think about CTR

To increase their websites' search engine visibility, many companies look to build organic traffic with visitors who leave feedback, share your content, and frequently return to your site. Technology is an important part of the user experience equation. In addition to providing audiences with helpful and informative content, you’ll …

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Consider organic links at the inception

Duplicate content is an important issue to check for during your SEO audit. Just because long form content is meant to be educational and informative, doesn’t mean it has to be dry. Incorporating humor and writing in a conversational tone are strategies for making long form content more readable …

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Don't use too many similar topic tags

Very often, a quick reaction can mean the difference between success and failure. On the Internet, it is pretty similar. It is extremely important to be aware of your competitor's activities. For small businesses, the best approach to identifying target keywords requires diligent research and the proper mindset. Social media …

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