Find out which tools will give you easy, intuitive, and accurate insights

Search engines, such as Google and Bing, reward websites that help them effectively answer search queries, like “how do I improve my SEO?” and “patient retention marketing for dentists.” They crawl the web in search of the most relevant responses, based on information found throughout different websites. Perhaps the most …

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Reasons that people rely on page impressions

In addition to your user experience, there are also a number of other factors that affect the usability of your website such as website load speed, server uptime, broken links, cross-device compatibility, learnability and clarity. By making sure your website is easy to use you’ll be helping to ensure …

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Less is always better when it comes to webmaster tools

The internet today is overwhelmed with tons of DIY SEO tips and tricks. What might be even worse, there are countless case studies that show how great some particular tactic worked for a single website. Guest posting; submitting the same article to multiple websites, stuffing content with keywords that are …

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Useful tips from experts in rankings

Efficient use of content is necessary to create a positive experience for the visitor. Ideally they find what they are looking for quickly, they extract the information they need, and they take whatever actions they desire without obstruction. Just like Times Square, you still have to make your best effort …

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Clarification about webmaster tools

Many websites remain invisible to search engines because of incorrect SEO and are missing out on great opportunities. Prevent duplicate content. Don’t confuse Google with almost similar pages. Those serve no one. Ever wonder how to pick the perfect keyword topic for your blog or website, or find one …

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Create an Engaging Web Presence by the use of SEO campaigns

If you write about news, current events, or anything where dates make a significant difference in the content, taking out post dates may confuse or frustrate readers. The challenge is to discern the difference between signals and just noise. Site speed plays a vital role in search engine optimisation (SEO …

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High advertisement ratio can be mitigated by using SEM

You shouldn’t wait passively for people to finally decide to link to you. Today, the secret to SEO is no secret at all. It's common sense. Brands that rank high on search engines have great content, address their target audience's search intent, and take the time to optimize their …

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The ultimate revelation of anchor text

The visual content on your website is very important. More people are persuaded to convert if they get images, infographics, and videos talking about your product. HubSpot has a great tool called Website Grader that can check if your site is Mobile Responsive and has Viewports configured. Why would someone …

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Go long-tail and forget domain authority

Don’t overstuff your page with keywords and phrases, while shoe-horning in as many variations as possible. Instead write something a reader can genuinely engage with and enjoy or learn from. A lot of people and businesses will pour money into a professional website only to find out that visitors …

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The reason everyone loves quality

Effective Search Engine Optimisation is a time consuming task which requires experience and specialist skills. Many web site providers claim to provide a search engine optimisation service however extremely few UK websites are currently well optimised if their aim is to achieve page 1 SERPS. Especially for a new website …

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More focus is put on splogs

The better approach is to form a hypothesis about what you’d like to know and then let the data tell you the answer in the most objective light. Finding a good balance between the various “free” forms of building Back Links and the Pay Per Click advertising many people …

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Stick to your Google guns

Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common sense, or gut feelings when it comes to SEO… and they often fail. It is not entirely true though. Now, you don’t want to go crazy, but a few smart internal links …

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Concentrate on actionable bread crumbs

To successfully execute your search strategy, you should build its importance into every aspect of the organization—not just marketing. While we don’t have official word from Google (we never do), a lot of industry experts are in agreement that Google builds an overall quality score for your website …

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Make 301 redirects a priority

However, these elements are still subject to the algorithms of search engines and must avoid being too long or stuffed with keywords if you don't want to lose the rankings of your web pages. SEO criteria frequently changes and becomes more difficult, so many website owners (and so-called SEO professionals …

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Google ranking factors can be affected by white hat SEO

One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. Ideally, you want your reviews to come from a diverse range of sites, including …

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The broken link-building method aided by webmaster tools

A 2016 WordStream survey found that 72 percent of people who searched online for something local visited a store within five miles. Link building is a lot of work (and expensive) – you don’t want to waste resources on tactics that won’t impact your traffic. Aside from the search …

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Optimise your site, paying special attention to quality

Search engines use automated programs called web crawlers (also called "spiders") to find pages and follow links, storing the information on the pages they visit in massive databases. Outbound links to related pages helps Google figure out your page’s topic. It also shows Google that your page is a …

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Can your site be found for searches for your brand?

Symbols such as $, %, + and * appearing in URLs can make your search listings look less appealing. Ensure that your site loads quickly, not just where you're located, but from around the world. Think Like Your Customer – When creating a basic keyword list, you should start of by thinking like your customer …

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Personalization counts: how does analytics fit into this?

Sure, by itself, traffic is not going to make you any money. Title tags and meta descriptions are important elements of your website’s content. The title tag and the meta description tags should include keywords relevant to the content of the web page they describe. This helps Search Engines …

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The latest trends in local search

If left unattended, thin content will tell search engines your site is irrelevant, low value, or both. Some websites heavily target specific keywords to appear as highly relevant for a search term without providing valuable or unique information. However, many SEO practitioners today consider this practice outdated. Search engines may …

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The better way to do it is new school SEO

For certain types of product and business, SEO sometimes won’t be as successful in generating a high ROI as Google’s paid-advertising platform, AdWords. You should make sure that all of your websites (if you have more than one) link to each other, as this search engines can often …

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When auditing your site, take time to think about inbound links

There are many places across the web where you can build links through submissions, whether it’s submitting your site, a piece of content, or anything else. Although traditional advertising can still play an important role in marketing, for small businesses with limited budgets, local SEO can be a highly …

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Create a search marketing strategy based on SEO

Contrary to popular belief, social media doesn't have a direct relationship with your search rankings. However, it can have an indirect bearing on the success of your SEO campaign. You can republish articles on your blog to prevent it from being buried deep in your archives. In itself it cannot …

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Here's what industry insiders think about SEM

When done properly, internal linking will help boost your SEO rankings, get readers to peruse your content, and drive more traffic to your site. The more people who read your blog post, the more authority Google will deem it to have. And the more authority a page has, the higher …

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Make a good use of domain authority

Social signals may not play a direct role in ranking your site. But social shares generate more eyeballs on your content. And the more eyeballs you get, the more likely someone is to link to you. Use keywords relevant to your products and services that your customers are searching for …

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How Google's Semantic Search Will Change SEO

Are your customers business-to-business (B2B), business-toconsumer (B2C), or both? Do you need very different treatments for each segment? (The answer is probably yes.) What are little known facts that a shopper for that product or service should know? Google does not work only the way it used to work, and …

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