Hidden facts about user generated content

When determining the value of a keyword topic it’s important to understand what it will take to drive traffic for that keyword. One of the first things you ’re going to need to do is to fill your site with great content and to use your keywords throughout. There …

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Use a better caching plugin

From Google's point of view, it is not advisable to place the actual content of the page below the fold. Some long-tail keywords have little paid competition, while others are surprisingly expensive. In Google search, a headline with a relatively high click-through rate will receive a ranking boost since it …

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A few words on gateway sites

If your site is new and is in a competitive niche with high DR scores, then your initial plan should be to build links directly to pages you want to rank. Google is pretty good at understanding the general context of a site’s content. Long tail keywords might not …

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Quick tips regarding link bait

Websites that receive many inbound links can be more likely to rank higher in search engines. Basically, inbound links tell site crawlers that your website is an authority on a certain subject -- so the more inbound links you have from high quality, high authority sites, the better your website can …

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Beginner's guide to reporting

In the earlier days of SEO, sending out press releases with keyword optimized anchor texts would get you a dozens of backlinks. In some fortunate cases, this would even make your site crawl to the top positions on SERPs. So, eventually Press releases became a tactic to build links and …

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Be clear, truthful and accurate when it comes to cloaking

This Google update put huge emphasis on the importance of ensuring that your site is mobile-friendly in terms of SEO and actual web design. Indexing web pages allows search engines to quickly provide the most updated links to relevant pages for users who type in a search query into the …

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Wait. Is SEO really that simple?

With a global economy more businesses are going online now. e. If you think about things from a business perspective first, your SEO effort will be all the more effective. Learning means excitement for your brain; think of it as a data party. Your URL’s should include your main …

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The broken link-building method aided by social media

If you choose the wrong keyphrases to use on your website, for example, you are likely to expend a good deal of precious time, energy, and money on activities that will bring you scant return. There are many different kinds of images which can complement your written content. Search engines …

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Search engine health checks should look at white hat SEO

Google plus is still pretty new but the way I see it, Google will really try to integrate the social signals they can extract from Google plus into their search engine rankings. Seek out industry-relevant and locally-relevant links from groups and websites with which you already have an offline relationship …

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Personalization counts: how does offsite SEO fit into this?

A superior strategy over trickery is to put the time in, study, experiment, and always measure everything. Similar strategies apply to other forms of non-text content as well, such as videos, audio, search boxes, and Flash or Java plug-ins. When you start reading all about SEO, and all the different …

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Duplicate content checks

This means if your website ranks high enough to appear on the first page of the search results you will likely enjoy increased website traffic. Just taking a fraction of that 14 billion for your business means people are searching for what you offer. If you’re unsure how your …

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The hidden agenda behind page impressions

Every little bit counts. SEO is the tool to drive people to your website. Now, words are linked to concepts, which are increasingly important to determine relevance. Your title tag on the SERPs will induce your click-through-rates. Let’s see how. Whenever the user types in his query, the Search …

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Types of site changes brought on by web portals

Which means you have to be good at cross-platform marketing. The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at least the ones who don’t fully understand them. SEO is technical, complicated, time-consuming and potentially dangerous. The biggest challenge with SEO is that it …

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We've reached a tipping point when it comes to doorway sites

Think of Amazon. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren’t bought anywhere nearly as often as their best-selling products. Similarly, if we were to rank the popularity of the songs played in the …

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Write a 1000+ words article about web portals

It’s important to monitor the backlinks your site is accumulating Start by getting into the mindset of a casual browser. Understanding SEO is crucial to significantly increasing your traffic and brand awareness. Sites that link to relevant sites can really ramp up your reputation in an instant. Do this …

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