Reasons why you cannot learn gateway sites well

Each algorithm change brings the search engine closer to its intended purpose. It’s getting harder and harder to “game the system” with exploitive linkbuilding strategies and blackhat SEO. Develop a winning SEO strategy to stay ahead of competitors who let their sites fade away. How recently your webpage was …

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Don't bury information in your article

In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. The data and metrics are valuable because they give you insight into your customers: Google’s Search Console offers a series of useful services for web developers …

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Organic SEO these days requires a multi-level strategy

Search Engine Optimization should start with creating and uploading content. This can include a lot of things but the most basic piece of content that you will use is articles. Tell beginners what they need to know about your business or industry. To add a map to your website, you …

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Follow a consistent cadence towards googlebot crawlers

Not only is focusing on content creation good for search, but it’s also good for users and the business overall because you’re creating content that consumers find valuable and that helps you build a more sustainable business over time. Way into the more more arcane areas, the areas …

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Top trends in analysis to watch

Google and other search websites are crawling millions of web pages and analyzing every piece of content. The most important step – now you have your keywords, be sure that you know how to implement them in your content. High-quality backlinks are those that provide a significant impact on your rankings …

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I bet you didn't know this about blogs

Mess up with duplicate content on a website, and it might look like a penalty as the end-result is the same – important pages that once ranked might not rank again – and new content might not get crawled as fast as a result. People like to seem smart and cool in …

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All our SEO efforts went down the drain.

Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that you intend to throw in the navigation. Try to limit your sitewide links to only the 20 percent of your pages that are the most valuable, and …

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I urge you to think about non reciprocal links

It involves various strategies which results into increase in number of visitors and hence ranking of website. This increasing demand for highly-specialised information is forcing professional search engine optimisers to up their game. Think about the audience you’re trying to target and create content based around what they would …

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The ultimate revelation of SEM

If you’re not blessed with excellent writing skills, outsource this job to somebody who is. With 75 percent of companies currently increasing their content marketing budget, it’s apparent that content can no longer be treated as a part-time job. Outsourcing content creation to dedicated writers allows for consistent …

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Lessons I've learned from backlinks

Deep linking from within mobile apps can bring much needed oomph to mobile search efforts. Find the most relevant and search keywords that relate to the content you provide and then add those keywords to your site text. Use the word a few times within the page in a way …

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Make it sufficiently broad in terms of SEO

Sure, search engines are getting better at understanding context and ranking content without heavy-handed keyword targeting. However, they still need help understanding what your content is about. Make sure any SEO consultant you hire has years of real-world SEO experience. The sinking of others only works until the website’s …

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I urge you to think about SEO campaigns

Typically your home page will be focused on your “gun” keyword phrase and your main navigation pages will target your next most important keyword phrases and so on through your web page hierarchy. Links are supposed to be used for “citation” purposes, like footnotes in your high school essays. Starting …

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Keep an eye on algorithm changes

It's not actually that difficult to get on page 1 of Google in a search (but that depends on the search!) You need to know your market and you need to have a good understanding of SEO and how to use keywords. You also need some time, I'm not selling …

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Think about link building from the start

Content curation is a common way to collect, restructure, and republish existing content. The collection of material often provides new perspectives for users on content ideas you’ve already covered. For content curation to be successful, you first look for appropriate sources and then use your own blog to purposefully …

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Make it sufficiently broad in terms of dynamic pages

Google pays attention to third-party expert testimonials from independent sources – reviews, references, news articles. Recommendations from professional societies, are strong evidence of very positive reputation. Integration is a two-way street. Google Trends is an extremely intelligent tool as it groups misspelled terms together with correctly spelled ones, as well as …

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The best way to escape Google’s Pelican penalty

Backlinks are important for Search Engines and users alike. From a user’s perspective, backlinks provide a way for people to find other sources of information on the same or related topics. Having a mobile friendly website is an absolute must the last couple of years. Google introduced mobile friendliness …

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More importance is given to domain authority

I am the last one to tell a website owner that his job is to become the local SEO or usability expert. That would be unrealistic. Why should a constructor learn SEO? He should not. Now, that was always kind of the goal but it was just easier to get …

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Are all links the same?

Make sure to evaluate your articles in the SERPs. Google the terms you’ve optimized your articles for. Check whether or not your SEO is paying off! The reason why most people fail to get contextual backlinks from guest posts is because they do it the wrong way. The Internet …

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Ensure that Googlebot can index your pages correctly

It pays to start at the beginning and decide if you need to worry about SEO or not. Most businesses do, but some don’t. If you do nothing else, installing analytics software is the one SEO tip you must try. Free, flexible and powerful, Google Analytics lets you track …

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Things you most likely didn't know about reporting

In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers. This can be a very simple rule to follow, just create content that your customers will enjoy reading. Not only could this help you move up in rankings, but it could also help …

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