Look to improve every day

The best way to measure the quality of your content is through user satisfaction. If visitors quickly bounce from your page, it likely doesn’t provide the value they were looking for. One question that often arises in regards to HTML tags and linking is whether or not internal links …

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Types of site changes brought on by user generated content

A webpage’s loading speed is very important for its ranking. Users don’t want to spend time waiting for a page to load; they want to see your content immediately. Webpages with high loading times have high bounce rates, and high bounce rates often result in poor rankings. Google …

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Things you most likely didn't know about search engine spiders

These are important considerations to take into account when planning out a product rewrite project. Some Google searches show a descriptive box at the top of the search results. Google calls these boxes 'featured snippets' because unlike their regular web listings, the page's description (the 'snippet') comes first. When it …

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Wait. Are canonical URLs really that simple?

HTTPS secures the connection to the website you are visiting. I’m sure you have seen this in action; look at the address bar in the browser and find the lock icon on the left-hand side. Is the lock closed? Then the connection is secure. Typically, pages with longer content …

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Here's what industry insiders think about SEM

When done properly, internal linking will help boost your SEO rankings, get readers to peruse your content, and drive more traffic to your site. The more people who read your blog post, the more authority Google will deem it to have. And the more authority a page has, the higher …

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Bucket brigades based on splogs

Besides link building, social media and social bookmarking can help improve a website’s search engine standing. Be smart with your supplementary material by deleting doorway pages, useless affiliated links, or clickable ads that could be considered SEO spamming. When possible, you can string together a handful of narrowed topics …

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Header tags have been a hugely important part of SEO

Selective internal linking and relevant content can augment keyword stemming (where a site begins to rank itself – page by page through themed links and content) without relying solely on inbound links from other websites. This is not a good situation for your website’s SEO and user experience. Searcher intent …

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Make blogs your centre of attention

Some people believe you can shove a bunch of keyphrases into the content and still get a high ranking (commonly known as “keyphrase stuffing.”) If hackers break into your website with the goal of implementing negative SEO techniques, then it’s unlikely that you would even notice. They might target …

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Random musings on user generated content

Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that you intend to throw in the navigation. Try to limit your sitewide links to only the 20 percent of your pages that are the most valuable, and …

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Consider organic links at the inception

Duplicate content is an important issue to check for during your SEO audit. Just because long form content is meant to be educational and informative, doesn’t mean it has to be dry. Incorporating humor and writing in a conversational tone are strategies for making long form content more readable …

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Make mobile search the main focus of your marketing tactics

The old times when all types of backlinks were considered good for SEO are long gone. For years, many webmasters relied on sloppy techniques and used automated tools to build hundreds of backlinks every day. Things have changed a lot since then. A sitemap is a lot like what it …

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To get fast rankings, you need forums

If your online business isn’t taking advantage of all that SEO solutions offer, you’re bound to fall short of the competition. If you're willing to vouch for links added by third parties (e.g. if a commenter is trusted on your site), then there's no need to use …

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When auditing your site, take time to think about html

Your website might even get a ‘manual action’ for thin content. One of the most common misconceptions is that blogging on your own site is going to help your SEO. Focusing on publishing compelling, quality, keyword-rich content will reap several SEO benefits, including growing traffic and increasing your chances of …

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Make a good use of domain authority

Social signals may not play a direct role in ranking your site. But social shares generate more eyeballs on your content. And the more eyeballs you get, the more likely someone is to link to you. Use keywords relevant to your products and services that your customers are searching for …

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The reason everyone loves keywords

Instead of Internet-based churn and burn we’ll be focusing on building equity in the Internet. So if you see some highly-paid SEO consultant telling you to use software and spun content to generate links, or when you see some blackhatter beating the system, just know that it’s not …

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Clarification about hits

The website should be easy to go around or navigate and not confuse the visitors. It should lead the user to what it’s searching for with as few clicks as possible. Making it user friendly also makes it SEO friendly. Optimisation measures can be applied to your own site …

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How to focus on indexed pages

You can republish articles on your blog to prevent it from being buried deep in your archives. You cannot get away with keyword “stuffing” anymore but that’s not even the point here. Right now, your focus should be solely on one keyword or one idea and the pages must …

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Don't use too many similar topic tags

Very often, a quick reaction can mean the difference between success and failure. On the Internet, it is pretty similar. It is extremely important to be aware of your competitor's activities. For small businesses, the best approach to identifying target keywords requires diligent research and the proper mindset. Social media …

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Its time to start focusing on improving your mobile experience

Search engines use links to crawl the web. Crawlers will flow from links between the internal individual pages on your website and they will crawl the links between different websites. Google Analytics provides a tool that shows the visible content of a web page in different browsers and screen resolutions …

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Small but important things to observe about bounce rates

A handy thing to know when you are acquiring links from other sources is the difference between follow and nofollow links. The idea behind PR is that a website with more links pointing to it must be of high quality and something that people want to read. If your content …

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A few words on metrics

The journey to better ranking must always start with understanding about your current standing on search engines. The Search Engine Optimisation (SEO) involves developing a website that is easy to categorise and find. While your content marketing should be crafted carefully to meet SEO requirements, such as by including keywords …

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Things you most likely didn't know about reporting

In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers. This can be a very simple rule to follow, just create content that your customers will enjoy reading. Not only could this help you move up in rankings, but it could also help …

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Your SEO just blew me away

Instead of focusing on what you do or what you sell or why you’re awesome, instead focus on why your customers should care. The method is employed by those who are seeking a quick financial return on their website, in place of any long-term strategy, as Black Hat SEO …

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It’s a win-win strategy with an emphasis on content

The most important place to add your SEO keywords is in your content. A great way to get your site more visible is to begin posting blogs on your site. Blogs increase the size of your site and give you a way to connect with your visitors. This, in turn …

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Make a good use of RSS feeds

What is Google bot? Google had a very good reason for targeting and penalizing sites with thin and duplicate content. Back in the early 2000’s, many websites were using short, spammy pages to quickly reach the top of search results without putting forth much effort to provide valuable information …

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Reasons that marketers love backlinks

It’s better to have a custom 404 error code page than to have an empty page — it doesn’t send a good message to search engines or site visitors. Off page SEO deals with trying to get other websites to tell Google what your website is about as well …

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How Google's Semantic Search Will Change SEO

Are your customers business-to-business (B2B), business-toconsumer (B2C), or both? Do you need very different treatments for each segment? (The answer is probably yes.) What are little known facts that a shopper for that product or service should know? Google does not work only the way it used to work, and …

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