The latest trends in local search

If left unattended, thin content will tell search engines your site is irrelevant, low value, or both. Some websites heavily target specific keywords to appear as highly relevant for a search term without providing valuable or unique information. However, many SEO practitioners today consider this practice outdated. Search engines may …

more ...

When your use of SEO campaigns becomes obsessive

Conversion is a cost-effective, direct method of improving revenue. In 2012, Google began to penalise any site found with bad backlinks and alongside this, it can ban your business from Google Adsense. This means that anyone with links gained unethically through black hat SEO tactics, for example, paid link building …

more ...


Find a simple guide to web crawlers and read up about it

One of the most common problems that I hear from people looking to learn more about SEO is that they don't know what information to trust. The goal shouldn’t be to generate links, it should be to generate buzz or discussion; to share knowledge or data or other insights …

more ...

The reason everyone loves web portals

If you rank in the top three to four results and have the most compelling title and description, you may win the click over the sites ranking above you. When you are brought on to handle the SEO for a particular website, one of the first things you need to …

more ...

Effective content production with limited resources

Your online presence goes way beyond your site. The problem is that we tend to forget how our online footprint may extend to all the different platforms we may try out at some point and then abandon. To achieve and maintain good placements on result pages (SERPs) over the long …

more ...

Lessons I've learned from keyword density

Web spiders, also known as robots, are computer programs that follow links from known web pages to other web pages. These robots access those pages, download the contents of those pages (into a storage mechanism generically referred to as an “index”), and add the links found on those pages to …

more ...

Quality over quantity when it comes to bread crumbs

Test the results of changes, and keep changes tracked in an Excel spreadsheet, or whatever you're comfortable with. If you want your audience to grow, check the analytics of your blog regularly. What articles are the ones that people seem to read the most? I think of black versus white …

more ...

Having fun with meta tags

This may surprise you, but users narrow down 35–45% of their searches to sites based in their own country. Negative SEO is an array of actions that a competitor can do to lower your SERP ranking and eventually, cause you an inevitable financial loss. In the SEO terms, these …

more ...

How to learn about SEO in a few hours

Your website should be designed with your visitor in mind. Nobody wants to wait a long time for a page to load, and slow site speeds will tempt visitors to visit a competitor’s page. Think hard about the overall message of your content, including the ideas that you are …

more ...

I urge you to think about CTR

To increase their websites' search engine visibility, many companies look to build organic traffic with visitors who leave feedback, share your content, and frequently return to your site. Technology is an important part of the user experience equation. In addition to providing audiences with helpful and informative content, you’ll …

more ...

The latest trends in reporting

Search engines also don’t espouse that the sky is blue. It’s not just about having a Facebook page, a Twitter account or a Google Plus page, but also how active you are and in what manner your social media associates refer to you, your company and your website …

more ...

Wait. Are sitemaps really that simple?

Many of the top websites in various industries use keywords in their URLs, but others which don’t are still able to rank highly. Much as we now know that writing quality content is better than stuffing it with keywords, the same applies to creating quality URLs. In the end …

more ...

Are all links the same?

Make sure to evaluate your articles in the SERPs. Google the terms you’ve optimized your articles for. Check whether or not your SEO is paying off! The reason why most people fail to get contextual backlinks from guest posts is because they do it the wrong way. The Internet …

more ...

Optimizing for conversational search is easier than it sounds

Optimizing performance, however, is a continuous process. Your site will never be fast enough because there’s always more to improve. When someone mentions search engines, do you automatically assume they’re talking about Google? If you are using some paid services to get links to your site, you are …

more ...

Succeeding in SEO means paying attention to stickiness

Blogging is one of the simplest and most cost-effective ways to improve search rankings. Not only does a blog easily enable you to add fresh, relevant content to a site that might otherwise remain static, but it also keeps your web visitors coming back to your site for more. Campaigns …

more ...

A do-it-yourself guide to inbound links

With proper watering, and fertilizer (organic of course) you will have a healthy crop of links in 6 months. Frankly there are lots of things which a good professional search engine optimisation exponent would tell you to do! When it comes to word count, you need to understand that it …

more ...

Understanding keyword research

Chances are, there are a number of sites that cover topic areas similar to yours. Opening up communication with these sites is usually beneficial. Hot topics in your niche or community could spark additional ideas for content or building a good community resource. After Google’s Panda update, there was …

more ...

Make it sufficiently broad in terms of rankings

As you know, it’s not enough to just do “on page” corrections and create quality content. Consider what happens when a user removes part of your URL - Some users might navigate your site in odd ways, and you should anticipate this. Search engines have no trouble finding the homepage …

more ...

The better way to do it is new school SEO

For certain types of product and business, SEO sometimes won’t be as successful in generating a high ROI as Google’s paid-advertising platform, AdWords. You should make sure that all of your websites (if you have more than one) link to each other, as this search engines can often …

more ...

When auditing your site, take time to think about inbound links

There are many places across the web where you can build links through submissions, whether it’s submitting your site, a piece of content, or anything else. Although traditional advertising can still play an important role in marketing, for small businesses with limited budgets, local SEO can be a highly …

more ...

Are search volumes affected by scraping

With Google's mobile-first algorithm, it is very important that your web pages look good on mobile devices. Mobile usability is important if you want to get high rankings on Google. The most important place to add your SEO keywords is in your content. You should definitely include keywords in your …

more ...

Duplicate content

Description meta tags are important because Google might use them as snippets for your pages. Note that we say "might" because Google may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query. If you uncover …

more ...

Google ranking factors can be affected by analytics

It’s super easy to get lost in the nitty-gritty details of content marketing. New social networks emerge, new tactics pop-up and Facebook and Google algorithms change all the time. Keywords are an essential part for SEO, and are the things which help a search engine identify which posts and …

more ...

Websites are representations of ideas

A lot of people think of link reclamation as just 301’ing pages they have moved that still have a lot of great backlinks. SEO is a long-term commitment that offers long-term results. Know that good SEO isn’t going to take a few days and you won’t see …

more ...

Broken Inbound Link Building: How to approach this

For certain types of product and business, SEO sometimes won’t be as successful in generating a high ROI as Google’s paid-advertising platform, AdWords. Links aren’t the only factor of importance; you also need to make sure your on-page SEO is up to scratch and that your keyword …

more ...


Should I start with a blog?

We used to hammer ecommerce product pages with links. Add a site map to your webpage. Search engines can’t index pages that it can’t find easily. A site map can help search engines find everything on your site. If your site is difficult to navigate, or is very …

more ...

Some websites are not as good as they seem to be

Let’s start with definitions. Forcing someone with a screen reader to listen to your keyword heavy ALT text sounds annoying - they don't end up any better informed. The way you organize a site architecture, and its navigation is crucial for both SEO and your visitors. Search engines go through …

more ...

We've reached a tipping point when it comes to doorway sites

Think of Amazon. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren’t bought anywhere nearly as often as their best-selling products. Similarly, if we were to rank the popularity of the songs played in the …

more ...


Keep an eye on duplicates

The better your content is organized and the more quality you provide, the higher Google will put your site on the search results related to your niche. Google had changed their system to make these links appear as spam in some cases, and as a result, these “backlinks” that were …

more ...

Latest developments in duplication

Now, most people know to avoid buying their followers. Choose three primary keywords and have a list of others to target. When you improve those keywords, choose three more. Push your content to your social media profiles by integrating it with your blog, but don’t do it in a …

more ...


The death of metrics

Make sure that you follow the best practices for Digital Marketing. Failure to do so could result in poor rankings in SERPs (search engine results pages) or at worst, a penalty. Think very carefully about your keywords. There are lots of different types of keyword; two examples are local keywords …

more ...

Ensure that Googlebot can index your pages correctly

It pays to start at the beginning and decide if you need to worry about SEO or not. Most businesses do, but some don’t. If you do nothing else, installing analytics software is the one SEO tip you must try. Free, flexible and powerful, Google Analytics lets you track …

more ...

Let's follow search engine spiders best practise

Search engines make a wide variety of data available that can provide detailed insight into the intent and motivation of potential customers. If I can tell this, so can Google. Nearly, 74% of consumers use search engines to find local business information. By default, Web analytics data generally capture only …

more ...

Reasons that people rely on meta tags

Before you publish, please proofread! Google doesn’t like spelling or grammar errors. Oh and don’t try to hide your keywords by, for example, placing them behind images because Google is much smarter than that. The average top-ten ranking is two or more years old and the average age …

more ...

Everything you need to know about SEO campaigns

Localising your search engine optimisation can offer a range of great rewards to your business. It can do more than raise awareness of your business within the local area, but it can help to attract a great deal more attention online which can provide an added boost to your comprehensive …

more ...

I urge you to think about keywords

With SEO, you want to tell people about your content that are likely to share or link to it. If you want to link to somebody but you don’t want it to count as a vote (you don’t want to pass link-juice), or you support user-generated content and …

more ...

Meeting Your Business Goals

Keywords or key phrases are simply the search terms someone types into a search engine, such as Google or Bing, when they are looking for certain information. People are constantly using keywords: whether they are in search for a specific product or just browsing to conduct personal research. You can …

more ...



What your mum didn't tell you about doorway sites

When you start reading all about SEO, and all the different opinions out there about it, you might begin to sweat and feel little uncertain. It’s hard to tell exactly how much your company should invest in this line of marketing. You’d like to have a full-blow SEO …

more ...

Write a 1000+ words article about web portals

It’s important to monitor the backlinks your site is accumulating Start by getting into the mindset of a casual browser. Understanding SEO is crucial to significantly increasing your traffic and brand awareness. Sites that link to relevant sites can really ramp up your reputation in an instant. Do this …

more ...

Create a search marketing strategy based on SEO

Contrary to popular belief, social media doesn't have a direct relationship with your search rankings. However, it can have an indirect bearing on the success of your SEO campaign. You can republish articles on your blog to prevent it from being buried deep in your archives. In itself it cannot …

more ...

Hidden facts about link building

We’ve all experienced the frustration of a slow-loading site. And there’s plenty of evidence showing slow-loading sites perform less well. To a certain extent, it is not possible to attract robots. Google will visit your site often if the site has excellent content that is updated frequently and …

more ...


When your use of rankings becomes obsessive

It increases website visibility, user traffic, conversion rate, and ROI. It’s the one thing, and monumental task, that stands in the way of your pretty new website going live. For many of our clients writing content becomes the project bottleneck, the roadblock, and the ultimate showstopper. With content being …

more ...

A few words on web 2.0

ake sure it’s easy for website visitors to find your cornerstone content. Create custom promotional images for sidebars or add topics to menu drop-downs when relevant. Or add a hub or resource library that includes all of your in-depth cornerstone content. Your customers are online. If you let your …

more ...