Combine responsive design and doorway sites for Supercharged SEO

Ensure that your site loads quickly, not just where you're located, but from around the world. Who’s to blame? Rather than simply being a data glitch, certain search engine experts are already starting to call this update ‘Securageddon’. Some websites (on entering them) request a malware installation. These kind …

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I urge you to think about keyword stuffing

Whenever possible, avoid changing URL structures. The easiest way to prevent broken redirects is to avoid creating the redirects in the first place. Although not as important as they used to be, reciprocal links do still matter with Google. Reciprocate with similar websites and include keywords near the links on …

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Make it scannable

Whatever their cause, bad links hurt companies - and the disavow tool is one way to stop the harm from continuing. You don’t need to be a technical genius to do SEO right. Like most marketing disciplines, a little bit of empathy for the user searching can go a long …

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Design + keyword stuffing = Greatness

Google regularly makes new updates to their ranking algorithm, and the changes made by Panda are still a major determining factor between what ranks on the first page of their results and what does not. Every site, for the purposes of being optimized for Search Engines needs to go through …

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Lets look at our approach to link research

Link reclamation involves the discovery and replacement of broken links on your website, as well as other websites which point towards your online presence. There’s no getting around it. Keyword research is a vitally important aspect of your search engine optimization campaign. Do some keyword research and create a …

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Think about link building from the start

Content curation is a common way to collect, restructure, and republish existing content. The collection of material often provides new perspectives for users on content ideas you’ve already covered. For content curation to be successful, you first look for appropriate sources and then use your own blog to purposefully …

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Disambiguation, and diversity are important when it comes to white hat SEO

We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets to a Website’s list of desired queries. This leads to …

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Don’t forget 301 redirects

Again, start by disabling JavaScript before accessing your website. If the person says no, they have not done any reviews, then do not push for them to leave one. With responsive design, the only thing that changes across devices is the styling (which is controlled by CSS). This configuration makes …

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Can a techie truly understand keyword density

There’s not a one-size-fits-all, or quick-and-easy way to rank fast in Google. SEO secrets boil down to creating great content that will naturally earn authority and that is optimized for both users and search engines, and wrapping that content in an experience and quality website design that fosters engagement …

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Make it sufficiently broad in terms of dynamic pages

Google pays attention to third-party expert testimonials from independent sources – reviews, references, news articles. Recommendations from professional societies, are strong evidence of very positive reputation. Integration is a two-way street. Google Trends is an extremely intelligent tool as it groups misspelled terms together with correctly spelled ones, as well as …

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One important aspect is meta tags

Link building is still an effective way to up your website’s SEO and improve is search ranking. As opposed to the unethical link building efforts that could get you into trouble, effective link building tactics can help improve your brand’s online presence, get more website visitors, and start …

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Personalization counts: how does offsite SEO fit into this?

A superior strategy over trickery is to put the time in, study, experiment, and always measure everything. Similar strategies apply to other forms of non-text content as well, such as videos, audio, search boxes, and Flash or Java plug-ins. When you start reading all about SEO, and all the different …

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The best way to escape Google’s Pelican penalty

Backlinks are important for Search Engines and users alike. From a user’s perspective, backlinks provide a way for people to find other sources of information on the same or related topics. Having a mobile friendly website is an absolute must the last couple of years. Google introduced mobile friendliness …

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The broken link-building method aided by webmaster tools

A 2016 WordStream survey found that 72 percent of people who searched online for something local visited a store within five miles. Link building is a lot of work (and expensive) – you don’t want to waste resources on tactics that won’t impact your traffic. Aside from the search …

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Try to target a hungry crowd by paying attention to stickiness

According to Google, one of the most important steps in improving your site's ranking in Google search results is to ensure that it contains plenty of rich information that includes relevant keywords, used appropriately, that indicate the subject matter of your content. SEO is technical, complicated, time-consuming and potentially dangerous …

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Headings and page rank

When establishing context, Google takes into account factors like the user's search history, location, global searches, previously stored data, spelling variations, synonyms, and concept matching. The link structure of the Web serves to bind together all of the pages that have been made public as a result of someone linking …

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Online marketing changes quickly when it comes to keyword research

Users stay on your site longer when you include internal links guiding them to more info suited to their interests. your business’s industry is also maturing. Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. Consider developing …

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Take a customer focused approach to citations

Sooner or later these people get caught but before they get caught, there is so much noise about their fete that many more people get misguided. Don’t over promise in the title. Even though it may make people click, as soon as they realize you tricked them, they will …

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Duplicate content checks

This means if your website ranks high enough to appear on the first page of the search results you will likely enjoy increased website traffic. Just taking a fraction of that 14 billion for your business means people are searching for what you offer. If you’re unsure how your …

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Google’s bots might not share your opinion

There are many subtle nuances to the mechanics of semantic search, but ultimately what it means for you is that an authoritative page that dives into one specific topic in-depth will usually rank better than dozens of pages built around different keywords. To maintain a healthy website, do an overall …

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Make widgets your centre of attention

ometimes the way photo and video galleries are structured can create thin content. For example, creating one page for each photo without any text around the photo. Search engines have only recently started providing better tools to help webmasters improve their search results. This is a big step forward in …

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Optimise your site, paying special attention to quality

Search engines use automated programs called web crawlers (also called "spiders") to find pages and follow links, storing the information on the pages they visit in massive databases. Outbound links to related pages helps Google figure out your page’s topic. It also shows Google that your page is a …

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To get fast rankings, you need scraping

How do you educate people so they do value it? Use description meta tags to provide both search engines and users with a summary of what your page is about! For instance, the term "shopping cart" is closely related to the topic of ecommerce, and if you want the context …

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Are search volumes affected by analytics

Your website might even get a ‘manual action’ for thin content. I don’t mind multiple copies of articles on the same site – as you find with WordPress categories or tags, but I wouldn’t have tags and categories, for instance, and expect them to rank well on a small …

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Can content really make a difference?

It’s very important to know your target audience to determine the best way to get content in front of them and gain new customers. In a 2015 survey, Advanced Web Ranking found that search results in the first spot on Google have a 34.36 percent click-through rate. Social …

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Concentrate on actionable page impressions

If you maintain a blog, of course you want the traffic to your blog to grow. But what if it doesn’t? What if the traffic to your blog is (slightly) decreasing? What do you do? The stronger the backlink profile of a site, the more PageRank their links will …

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Let's follow content best practise

The reason for this is because SEO is an inbound marketing strategy; One task the search engines face is judging the value of content. Although evaluating how the community responds to a piece of content using link analysis is part of the process, the search engines can also draw some …

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The hidden agenda behind page impressions

Every little bit counts. SEO is the tool to drive people to your website. Now, words are linked to concepts, which are increasingly important to determine relevance. Your title tag on the SERPs will induce your click-through-rates. Let’s see how. Whenever the user types in his query, the Search …

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Types of site changes brought on by web portals

Which means you have to be good at cross-platform marketing. The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at least the ones who don’t fully understand them. SEO is technical, complicated, time-consuming and potentially dangerous. The biggest challenge with SEO is that it …

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Are search volumes affected by plugins

During this phase we also perform tasks like keyword research (for existing pages), “on page” SEO corrections, schema markups and more. Social engine optimization, social media optimization, Search engine marketing, content automation, content marketing, e-commerce marketing, social media marketing, PPC, display ads, email marketing, etc, are subsets of digital marketing …

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Layout, formatting and canonical URLs combine to make great SEO

One of the most common misconceptions is that blogging on your own site is going to help your SEO. At first, you will need to do this manually. Putting your individuality and personality across throughout the off-site SEO process (outreach emails, guest posts, social shares, etc.) makes others more likely …

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So how do you come up with a list of keywords you can use?

Trust an SEO expert who will build a campaign that uses a proven process, creates original branded content and monitors relevant metrics. Using a lot of engaging media like helpful graphics, interesting (and related) images, and videos can also help to provide more value and keep visitors more engaged. Thus …

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Can your site be found for searches for your brand?

Symbols such as $, %, + and * appearing in URLs can make your search listings look less appealing. Ensure that your site loads quickly, not just where you're located, but from around the world. Think Like Your Customer – When creating a basic keyword list, you should start of by thinking like your customer …

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Learning about SEO

Know where and how to use keywords in your content for maximum searchability. How can you make sure that people are frequently reminded about your content? ‘Top of mind’ also means ‘tip on tongue’. In the content, the brand mentions are generally connected to the products or services, and how …

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Personalization counts: how does analytics fit into this?

Sure, by itself, traffic is not going to make you any money. Title tags and meta descriptions are important elements of your website’s content. The title tag and the meta description tags should include keywords relevant to the content of the web page they describe. This helps Search Engines …

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SEO LSI keyword best practice

Search engine experiences are becoming increasingly personalized. That’s why it’s important for businesses to focus on long-tail and location-based keywords—so that audiences can find your company based on the exact value and service that you provide. If you don’t follow the search rankings of your website …

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Unexpected ways domain authority can impact your marketing efforts

Search engines use automated programs called web crawlers (also called "spiders") to find pages and follow links, storing the information on the pages they visit in massive databases. You’ve spent plenty of time and money building the perfect website for your business – the very first thing that you’ll …

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More importance is given to domain authority

I am the last one to tell a website owner that his job is to become the local SEO or usability expert. That would be unrealistic. Why should a constructor learn SEO? He should not. Now, that was always kind of the goal but it was just easier to get …

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It’s a win-win strategy with an emphasis on CTR

There are conspiracy theorists for almost everything, I guess. Off-page SEO is the process of optimizing a brand’s offline and online footprints using relationships, content, and links that construct the best experience for Google bots. A page consisting of just a few sentences is less likely to get to …

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Repurpose old trust rank

Most people can make a short (or long) list of keywords that might be used to find their own site. But ask other people these questions and write down their keyword suggestions, too. Doing so will help you go beyond the jargon words that only you and insiders know. A …

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