The secret behind comment spam

However, by partnering with the right SEO agency and ensuring you have the internal structures to cope with sales and lead increases plus robust measures to deal with increased competition, advertising calls and spam SEO can be an asset for your business. We said earlier that you’d need local …

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Top trends in rankings to watch

Brand mentions and online citation must be handled carefully and well-incorporated into the site content; Your Title Tags are far-and-away the most important places to put your keywords. When people search for things that match up with what your website offers, the higher your site is on the SERP (search …

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Wait. Is SEO really that simple?

With a global economy more businesses are going online now. e. If you think about things from a business perspective first, your SEO effort will be all the more effective. Learning means excitement for your brain; think of it as a data party. Your URL’s should include your main …

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Make it sufficiently broad in terms of SEO

Sure, search engines are getting better at understanding context and ranking content without heavy-handed keyword targeting. However, they still need help understanding what your content is about. Make sure any SEO consultant you hire has years of real-world SEO experience. The sinking of others only works until the website’s …

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More focus is put on splogs

The better approach is to form a hypothesis about what you’d like to know and then let the data tell you the answer in the most objective light. Finding a good balance between the various “free” forms of building Back Links and the Pay Per Click advertising many people …

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Stick to your Google guns

Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common sense, or gut feelings when it comes to SEO… and they often fail. It is not entirely true though. Now, you don’t want to go crazy, but a few smart internal links …

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Aligning Questions to Keywords

Any link to another part of the same site is called an internal link. As well as links you'd expect to find (within a site menu bar, for example) you can also create internal links by linking to past posts within newer ones. The Google Trends tool will show you …

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Analyse your existing analysis

With content being king, some companies will do whatever they can to beef up the content on their website, including stealing it from another website and claiming it as their own. The amount of regurgitated content on the internet is one of the major reasons behind low levels of customer …

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Build on the trust of existing content

Perfect search engine optimisation of the coding will invariable lead to very high page ranking no matter what the type of search engine logic but this alone does not guarantee first page results in the final SERPs (search engine page results). Domain authority (DA) and Page authority (PA) in particular …

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Don’t forget about organic links

You can no longer present less information on your mobile site than on your desktop site. Your content has to be the same on both, because, in the future, you can only rank on the information that is on your mobile page. Duplicate content alone was not what the Panda …

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I urge you to think about SEO campaigns

Typically your home page will be focused on your “gun” keyword phrase and your main navigation pages will target your next most important keyword phrases and so on through your web page hierarchy. Links are supposed to be used for “citation” purposes, like footnotes in your high school essays. Starting …

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Reasons that marketers love forums

Internal links can help you prove your authority in a particular field by creating a logical sequence from one post to the other. This may lead to a series of posts that offer additional value, making it easier for search engines to understand your key topics. Each time you write …

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The secret behind inbound links

If your site saw a significant drop in rankings after you made updates (that involve cutting out and removing content), it is possible that Google is under the impression that your content is thin and not as unique to searches. Many SEO experts agree that a website's inbound links will …

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Concentrate on actionable bread crumbs

To successfully execute your search strategy, you should build its importance into every aspect of the organization—not just marketing. While we don’t have official word from Google (we never do), a lot of industry experts are in agreement that Google builds an overall quality score for your website …

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Google ranking factors can be affected by link building

When creating a plan for technical implementation, involve the organic search expert at every stage of the process and ensure you are accounting for all likely queries, including company name, product name, tagline, and website address. I think Google learned their lesson from penalizing websites. A keyword is a search …

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Replicate the same process with other websites

You can reach out to higher trafficked websites that people in your prime demographic are reading, and ask if you can write a blog post for them. Create a quality piece of valuable content and use your bio at the bottom of the post to create a compelling picture of …

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Take care when dealing with CTR

which is used to tell the browser the ratio or scale between the Website content and the viewport- the visible section within the browser. Which relevant search terms are most popular? Many companies err by assuming a particular term is popular. They put all of their efforts into being number …

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Keep an eye on algorithm changes

It's not actually that difficult to get on page 1 of Google in a search (but that depends on the search!) You need to know your market and you need to have a good understanding of SEO and how to use keywords. You also need some time, I'm not selling …

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Less is always better when it comes to keyword research

Keyword discovery is the first of three steps in my D–A–D keyword analysis technique. In discovery, you generate the longest list of possible search words and phrases your customers might use, with your competitors as a guide. Offering your content in multiple languages - Your potential linkers might not …

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Minify CSS and JS

In other words, we’re able able to understand the true impact of links on organic traffic.I can easily identify a paid link by just looking at the article – they all look the same. e. If you think about things from a business perspective first, your SEO effort will …

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Reasons that marketers love user generated content

I am the last one to tell a website owner that his job is to become the local SEO or usability expert. That would be unrealistic. Why should a constructor learn SEO? He should not. A good tweet peaks at 18 minutes but an evergreen blog post lasts for years …

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The steps needed for putting URLs into action

The online audience has evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social networks is just a natural part of consuming online content. However, it’s expensive we’ll be discussing influencer marketing in …

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Useful tips from experts in analytics

Looking at a website’s backlink profile can tell you a lot about their marketing activities and help you to understand why, where, and how they rank. Yes, you should have a strategy for content that you publish on your website. Not only should you know exactly what kind of …

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I bet you didn't know this about long tail search

Paid links are another no-no, whether another site linking to yours, or on your site linking to another site (except for banner ads and ad networks like AdSense). Google has devoted a great deal of time preventing people from using links to manipulate its algorithms in order to obtain higher …

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Search engine health checks should look at content

Organizing your website into various sections, each with their own unique focus, will help visitors to find the content they’re seeking, as well as similar content they might also enjoy perusing. It happened to me and that sucked. Examination of content keywords and present engine rank­ings of competitive …

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The back story of html

The H1 heading is actually the main title of our landing page, and with the help of a creative designer and developer we can place it on different locations of the page. If you provide valuable information on your website for visitors, design a good user experience, and implement all …

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The broken link-building method aided by social media

If you choose the wrong keyphrases to use on your website, for example, you are likely to expend a good deal of precious time, energy, and money on activities that will bring you scant return. There are many different kinds of images which can complement your written content. Search engines …

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Make 301 redirects a priority

However, these elements are still subject to the algorithms of search engines and must avoid being too long or stuffed with keywords if you don't want to lose the rankings of your web pages. SEO criteria frequently changes and becomes more difficult, so many website owners (and so-called SEO professionals …

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Establish your position regarding SEM

You can hire good writers, but that is often an expensive proposition. You may be under the impression that it will take an extensive amount of time to create enough content to make a difference or to start appearing in the search results. Just breathe. Even the creation of one …

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How you will benefit from static pages

There are several types of links you should avoid having in your backlinks profile. The worst you can have are the spammy ones you can’t control. Search engines are very clever in reading every little detail about your web page in order to rank all the sites that they …

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Pay attention to inbound links

Search engines are answering machines. Whenever a user types in his/her query and presses the enter button, the Search Engines would quest its directory of documents/information (that has already been crawled and indexed) and come back with the most relevant and popular results. Just like Times Square, you …

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The latest trends in duplication

Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps in creating a brand name with trust and accountability. If you have a high …

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Understand about web crawlers

Search engines will penalise pages it thinks don’t provide enough value as visitors prefer informative and high quality results. There are many niche communities specialized in different topics, such as films, gaming, programming, marketing, etc. These communities don’t just bring people with common interests together, but also let …

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We've reached a tipping point when it comes to dynamic pages

Google have always been open about their movement towards voice-searching and mobile friendliness. The world has gone mobile. People are gradually shifting from desktop computers to mobile smartphones and tablets. Thus, to ensure great user experience Google started ranking responsive or mobile-friendly websites higher in the search results. The concept …

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Google ranking factors can be affected by white hat SEO

One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. Ideally, you want your reviews to come from a diverse range of sites, including …

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People still ask me about SEO and its importance today

How recently your webpage was published is also a ranking signal – but different types of searches have different freshness needs, such as searches for recent events, hot topics, and regularly recurring events.2 When content is optimized for SEO before it goes live on the web, it will be prepared …

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Things to avoid when dealing with social media

Quality images, tagged with good keywords, can also help your rankings with search engines. Learn which industry ranking factors are important to your business and how to improve your online rankings. After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term “penalty” to …

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Search engine health checks should look at white hat SEO

Google plus is still pretty new but the way I see it, Google will really try to integrate the social signals they can extract from Google plus into their search engine rankings. Seek out industry-relevant and locally-relevant links from groups and websites with which you already have an offline relationship …

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Things that make you love and hate bounce rates

Find out which keywords and phrases people frequently search for as well as what is trending. A look at what the competition is using could also help you. Voice search is picking up steam. You can now use your voice to search the web, play music, navigate home, order sushi …

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Think like your customer and use their language, not yours

Whichever is decided upon, just ensure that the most authoritative and robust description exists on-site.If your eCommerce site offers an affiliate program, ensure that you do not distribute your own site’s product descriptions to your affiliates. Halfway through 2015, Google announced that mobile searching was more popular than …

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Tactics around trust rank

One of the biggest mistakes to make when it comes to Twitter marketing is to focus, completely, on your brand identity. In practice, an SEO consultant generally looks after other areas of digital marketing. If your site doesn't load properly on mobile platforms, then you're wasting your time with SEO …

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The hidden agenda behind search queries

In the top five, where most users look? There aren’t any tools that can be considered a thin content tool in the sense that there isn’t yet a machine that can help you to produce unique content. It is better to create a content that is user-friendly than …

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Understanding 301 redirects

However, you don’t have to do it all at the same time – pick your top level pages, your most viewed pages and your best selling products/converting pages and start there. If you make a website from scratch, you need to take a few SEO related things into account …

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