How to survive your first encounter with SEO

Sitemap files contain a list of page URLs that you want indexed and are read by search bots. Cornerstone content (in short: assigning one main page per content and linking that from related pages) shows how internal linkscontribute to your site structure. This process is quite complicated with the search …

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One important aspect is scraping

Even guest-blogging with a sole motive to generate links is also burned down. You find high quality content on the Internet and then you compile the links on your own blog or website or on your social networking profiles. Rather than targeting a broad audience, local SEO is about chiseling …

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Unlocking the mystery of content

There are two main philosophical buckets of practices for SEO: black hat and white hat. Use bullet points: Using a bulleted list is the easiest way to ensure that your content doesn’t strain your visitors’ eye to read through it. Since bulleted lists stand out from the rest of …

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Quick tips regarding SEM

In social search, content that has a social connection to you in some way is prioritized. A social connection could mean someone you are linked to via Facebook, Twitter, or any other major social network. In the past, Google’s algorithm was not quite clever or sophisticated enough to ignore …

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The steps needed for putting splogs into action

Not every link is created equal. Every site has links that are less important or link to pages that don’t change (e.g., a site map or your About Me page). Use the NoFollow tag for those links. In addition to low priority links, Google suggests using the NoFollow …

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Bucket brigades based on landing pages

What’s more, these keywords can really help you to understand your customers’ intentions. Although there are many ways to improve site speed, image compression can typically make an immediate impact. SEO and content marketing are, technically speaking, two very different beasts, and yet, they go together hand in hand …

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Can static pages help improve my search engine placement?

Google and the other search engines use image-recognition software as part of their search algorithm, so they know if those pictures have been used elsewhere before. A negative SEO strategy involves crawling a website. This “forceful” crawling of the website puts strain on the web server, causing the website to …

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How you will benefit from citations

For good reason, eCommerce websites see the value in extending their products onto 3rd party shopping websites in order to extend their potential sales reach. Backlinks drive traffic to your site, but that is less than half the equation because once traffic has arrived at any given page (most likely …

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Adjust your appearance in search by utilising splogs

If the sites are copying your content and you don’t control them or authorise it, you may have to file a DMCA notice and try and get the content taken down that way. The SEO world can feel a little like the Wild West, while most agencies offer a …

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Google ranking factors can be affected by stickiness

Forget dense blocks of text with no images. Instead, create content with lots of headers, that’s well spaced out and that uses large beautiful pictures throughout. In terms of the actual writing, try to use a narrative structure where possible to really pull people in. Tell a story, use …

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Learning about web 2.0

The search engines focus on quality content, with articles that are longer than 2,000 words often being featured on page one. With that in mind, it’s worth scheduling some long-form posts into your content calendar. If the same content appears multiple times on your website, search engines must …

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Reasons that marketers love long tail search

The rise of social media on the Web has created a host of new signals that search engines can consider. You don't need statistics to show you that in the past few years the online mobile market has exploded, overtaking desktops years ago. It’s no exaggeration to say Google …

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The first indication should be navigation

Paid is an expeditious method for a marketer to test keyword viability for conversion. Make a list of evergreen topics, and then do research to pick the best ideas. When people search for your products and services, you obviously want to appear as high in the search engine rankings as …

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Top trends in organic links to watch

I prefer to avoid repeated unnecessary content on my site, and when I do have 100% automatically generated or syndicated content on a site, I tell Google NOT to index it with a noindex in meta tags or XRobots or Robots.txt it out completely. To combat this add a …

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Having fun with keyword research

The higher your site ranks in the search engines the more visitors you will get from them. Search engines focus on keywords: the words that people type into a seach engine when looking for something. Your aim is to make sure that your site ranks well for the keywords relevant …

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I bet you didn't know this about RSS feeds

There is no registration or fee. Know what they are going to do and don’t accept non-answers on their direction. The Internet is all about trends — what works phenomenally well to improve SEO one year, might fall flat the next. SEO isn’t a one-and-done type deal. It requires …

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Measure and Improve by paying attention to javascript

Links at the top of a page carry more weight than those further down. Make sure content is not buried inside rich media (Adobe Flash Player, JavaScript, Ajax) and verify that rich media doesn't hide links from crawlers. A search engine results page (abbreviated to SERP) is the listing of …

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Repurpose old SERPs

With the help of certain types of algorithms that help put into place new site pages, you will have an opportunity to be ranked higher than most. Building links is one thing, but you can also earn links if you put out great content. If you want your content to …

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Carve out time for concentrating on analysis

To sum it up, SEO is difficult because search engines are always changing and updating. A better average time on your website leads to a lower bounce rate and a greater user experience. Make the navigation through your website as smooth as possible. There is little doubt that good search …

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Concentrate on actionable meta tags

Create serious value by developing really well targeted 'content hubs,' or pieces of content that are highly engaging and serve a serious need that customers like yours need help with. Right now, using structured data and rich snippets will allow information from your site to appear right in the SERPs …

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Top trends in onsite SEO to watch

Create a list of the top 10 keywords for which you want to achieve rankings. Do a search once a month on Google and see where you stand in the rankings. Keep a record of the ranking and you will be able to see the progress of your SEO efforts …

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Make sure your business categories are accurate in directories

For many businesses the goal is to get their business to position number 1 on Google, but did you know that there’s a new top spot on Google called position zero. You’ve probably noticed these results but maybe not understood them properly. Position zero is all about using …

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The mysterious world of plugins

Offsite references, reviews, and social links play a role in how your content performs on search engines. Inbound links to your site are still important, and so is a logical sitemap with internal linking among pages. Listings at the top of a search engine results page (SERP) are usually a …

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The ultimate revelation of SEM

If you’re not blessed with excellent writing skills, outsource this job to somebody who is. With 75 percent of companies currently increasing their content marketing budget, it’s apparent that content can no longer be treated as a part-time job. Outsourcing content creation to dedicated writers allows for consistent …

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How to really understand inbound links

Optimizing websites for mobile browsers is critical if you want to rank well in search engine results pages. Every image included on a page using tags should be given an accurate description using alt attributes. Canonical Tags are intended to prevent duplication of content, but make sure you have a …

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The reason everyone loves quality

Effective Search Engine Optimisation is a time consuming task which requires experience and specialist skills. Many web site providers claim to provide a search engine optimisation service however extremely few UK websites are currently well optimised if their aim is to achieve page 1 SERPS. Especially for a new website …

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Things about keyword stuffing you have to experience yourself

To protect it’s product, Google suddenly released the Penguin update and several additional updates over the next two years. When you design a site or have one designed for you, it is imperative that you make the site easy to navigate for users. If users consistently ditch your site …

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Add Modifiers to Title

Make sure to budget appropriately. e. If you think about things from a business perspective first, your SEO effort will be all the more effective. A backlink is basically someone else’s website linking to you. Obviously, pages with higher page rank that link back to you give more Google …

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Can javascript really make a difference?

The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. This means that Google considers …

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Carve out time for concentrating on search queries

Cascading style sheets are external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside the web page, which can add hundreds of lines of extraneous code, which dilutes keyword emphasis and slows …

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I urge you to think about analysis

Creating evergreen content is as simple as staying away from topics that no one will care about in the foreseeable future, and focusing on keyword research. It can be duplicate content – same content but different headlines. Do not try to avoid no-follow links completely. These links may have value in …

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Lessons I've learned from backlinks

Deep linking from within mobile apps can bring much needed oomph to mobile search efforts. Find the most relevant and search keywords that relate to the content you provide and then add those keywords to your site text. Use the word a few times within the page in a way …

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Improve engagement by utilising trust rank

Which articles and posts get the most clicks? Not surprisingly, posts containing countdowns and Top 10 lists are heavily clicked. Not only do they get an enormous wave of traffic when first launched, but they’ll continue to attract traffic for months and even years later. This can be a …

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Layout, formatting and SEO campaigns combine to make great SEO

Google’s mission is to organize the world’s information and provide the best answers possible. Therefore, writing quality content for your audience is also something that will immediately lead to Google’s approval. Keyword stemming is a process, in which you would be modifying certain keywords before making use …

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Optimize from tail to head

Relevance is the key issue when choosing the right keywords. Keep in mind that the more specific and niche the keywords, the better. You should also monitor trends to see what popular long tail keywords people are searching for and make sure you monitor social media as well. There are …

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Be clear, truthful and accurate when it comes to cloaking

This Google update put huge emphasis on the importance of ensuring that your site is mobile-friendly in terms of SEO and actual web design. Indexing web pages allows search engines to quickly provide the most updated links to relevant pages for users who type in a search query into the …

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Identify What’s Working and What Isn’t with regards to sitemaps

The algorithm applies to only individual pages, not entire websites. It is important to have backlinks from quality sites, and those backlinks should be contextual. However, by partnering with the right SEO agency and ensuring you have the internal structures to cope with sales and lead increases plus robust measures …

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Is there is a keyword-loading spam filter for domains?

It’s always much better to have multiple web pages relating to different keywords and phrases. In order to get the most success with search engines, you need to speak their language. They don’t care how pretty your site is or how much blood, sweat, and tears went into …

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