Some websites are not as good as they seem to be

The O in SEO (optimization) is where the different layers come in. Ensure that unique content is provided to these external websites instead. In this context, instrumentation means the integrity and veracity of the analytics setup. Wouldn’t it be cool if you could find out exactly which keywords your …

more ...


Boost site speed and utilise onsite SEO

With Google's mobile-first algorithm, it is very important that your web pages look good on mobile devices. Mobile usability is important if you want to get high rankings on Google. TD-IDF means that content should include different phrases and that some of those phrases should appear more frequently than others …

more ...


SEO great content best practice

ocial Bookmarking is another great way of promoting your website. Submit your latest blog posts and pages to the most popular bookmarking sites, like StumbleUpon, Digg, Delicious, Reddit, etc. Search engines really like these types of sites because the content on these sites is updated very frequently. The timeframes tend …

more ...

Tactics around blogs

Since you’re aiming for content that would stand the test of time, avoid writing articles that hint at a particular timeframe. If you’re a locally focused website, social media is still important but so is local directory listings and interaction with your local community. A social media following …

more ...

Learning about hits is not difficult if you have a good teacher

Creating content that makes an impact on a campaign can be extremely difficult. As each indexable page on your site should contain unique content, try to eliminate duplicate titles by giving each page a more accurate and specific title. At the same time, you also need to consider something called …

more ...

This year will be the year of nofollow links

Search engine optimization is not like the movies, but philosophically an SEO always needs to don the white hat. The problem is, not all backlinks are the same. A large and authoritative site in your niche may be more powerful than many general blogs with little or spammy backlinks. It …

more ...

Ways to tell you're suffering from an obsession with bounce rates

Search engines have a limited ability to recognize images, animation, video and audio. Great copywriters know the importance of using “power words” during content creation – they evoke emotion. Another issue that a lot of sites face is an issue with taxonomy pages being indexed. The only way to reliably build …

more ...

All our SEO efforts went down the drain.

Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that you intend to throw in the navigation. Try to limit your sitewide links to only the 20 percent of your pages that are the most valuable, and …

more ...

Hidden facts about organic links

Positive reviews are an important local SEO ranking factor that improves your business visibility on Google. The focus of many website owners has definitely gone social. I focus a lot on Social Media myself, but the reality is the social media craze has also left the SEO window wide open …

more ...

How do you feel about web 2.0 now?

Understanding how search engines are adapting to semantics offers business owners insight into the changing behaviors of consumers and how they research products and services. You have to structure your text, make your content digestible by using sections and use simple sentences to make it easier to read and understand …

more ...

Lessons I learned about anchor text

You probably know the following situation: you search something on Google and there seems to be a good website on the first results page. You click through to the website just to find out that the page seems to consist of ads and boilerplate text (or even worse: 'lorem ipsum' …

more ...

The first choice should be navigation

The days of keyword “stuffing” are over, but you still need to keep your site pages optimized around one central idea and keyword. Mobile content should be short, useful, interesting, and easy to navigate. If it does not already exist, thin content is easy enough to prevent. Online marketers also …

more ...

Things you most likely didn't know about SEO campaigns

Well, ours is an imperfect world, and, as you might have heard, some self-proclaimed SEO “experts” scheme to trick search engines and inflate their rankings using black-hat, unethical methods, and in the times before the nofollow attribute, link-building was an easy way to artificially boost page rankings. Way into the …

more ...


Boost site speed and utilise meta tags

In theory, it is important for domain popularity that as many backlinks as possible link to a website. However, in the past, backlink quantity caused webmasters to manipulate link building. So these days, link volume is no longer weighted as heavily as it was when the commercial Internet age first …

more ...

Carve out time for concentrating on URLs

Think about how you browse a website when you discover great quality content. If a blog post or article is particularly engaging, you don’t just read for a minute or two – you click around the website and view other content as well. To have a sound SEO system you …

more ...


Should more importance be given to scraping for search marketing?

Understanding your audience and the entire consumer journey so you can be visible at the moments when it matters most is mission critical now. Remember that you are writing to engage and advice someone, not just to try and sell yourself, your business and your products/services. Subsequently, the market …

more ...


Pay particular attention to trust rank when performing an audit

Rather, businesses should focus on using keywords in a smarter, more focused way that helps them craft engaging content that will inspire readers and customers. Would you like to make it easier for search engines to understand what keyword(s) your blog should rank for? Google stopped showing right sidebar …

more ...

Questions to ask about offsite SEO

Is there ample feedback? For this reason, satisfying user interest should always be a priority throughout your SEO efforts. Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the …

more ...


All the world’s a text block

It could be anything from Google changing the way it looks at a certain type of link, including a new major update to their algorithm, or even recognizing something new as a ranking factor. Setting the value of the "rel" attribute of a link to "nofollow" will tell Google that …

more ...

Focus on ROI Instead of webmaster tools

There is a general consensus that sites copying other people’s content is a matter of legality and ethics, while this may be the case – Google is a machine, and their algorithm doesn’t care about the ethics of it. Low-quality links can lead to a higher bounce rate and …

more ...

Long Tail and SEO

Search engines like aged domains, and give them more authority over newer sites. Some evergreen content lasts forever. Rewriting the description for a product, which is going to be removed from the website in the near future, typically provides less return on investment than ensuring new products have unique descriptions …

more ...

Tell me more about blogs

It may seem counter-intuitive, but Google is tightening its organic results for 3rdparty websites and trying to respond to the good amount of searches by itself. Search engines have no trouble finding the homepage for the blog. A better average time on your website leads to a lower bounce rate …

more ...

Take care when dealing with blogs

Because nobody wants to get hoodwinked. Once Google goes mobile-first they’re going to consider the mobile version of your page the “true” version. That hidden content is going to be 100% ignored by Big G. People can use a site like Scoop.it to aggregate their own pages of …

more ...

The steps needed for putting search queries into action

This makes it incredibly hard to attribute what is working and not working on campaigns. Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. Anchor text gives search engines an indication about the content on the page that the link is leading …

more ...

Clarification about rankings

We’ll be talking about this in great depth in the link acquisition section. Instances of reproducing information include when similar products repeat the same basic description, or when companies duplicate their bios or shared data across multiple sites. Your content can target any audience, but if it doesn’t …

more ...

Facts about bounce rates that will make you think twice

Keyword research can prove to be one of the most high return activities, not only in SEO, but in search marketing as a whole. Selecting the right keywords and strategically placing them in key areas of your pages isn't rocket science, but it does take a little time and dedication …

more ...

What your mum didn't tell you about long tail search

Platforms or sites that generate quality traffic inexpensively to your site should always get your attention — even if it is a site for lumberjacks and even if it’s run by people wearing cat-covered pants. When you delete one or more posts or pages from your site, there’s often …

more ...

High advertisement ratio can be mitigated by using SEM

You shouldn’t wait passively for people to finally decide to link to you. Today, the secret to SEO is no secret at all. It's common sense. Brands that rank high on search engines have great content, address their target audience's search intent, and take the time to optimize their …

more ...

I urge you to think about non reciprocal links

It involves various strategies which results into increase in number of visitors and hence ranking of website. This increasing demand for highly-specialised information is forcing professional search engine optimisers to up their game. Think about the audience you’re trying to target and create content based around what they would …

more ...

The ultimate revelation of anchor text

The visual content on your website is very important. More people are persuaded to convert if they get images, infographics, and videos talking about your product. HubSpot has a great tool called Website Grader that can check if your site is Mobile Responsive and has Viewports configured. Why would someone …

more ...

Go long-tail and forget domain authority

Don’t overstuff your page with keywords and phrases, while shoe-horning in as many variations as possible. Instead write something a reader can genuinely engage with and enjoy or learn from. A lot of people and businesses will pour money into a professional website only to find out that visitors …

more ...

How you will benefit from trust rank

If you're trying to get links from colleges, create content targeted at them that you can use during outreach. Trust me, there's usually something you know that you could write an entire tutorial on that would interest college webmasters. All of this (seemingly) random information we are collecting gives us …

more ...

More focus is put on splogs

SEO is important whether you’re a seasoned ecommerce veteran or just starting to sell online. Optimizing your site will be a continuous process, as search engines are constantly surveying the internet to index and rank pages. Add (logical) keywords to image alt tags for any past blog posts that …

more ...


Understand about page rank

Repeatedly building over-optimized, spammy backlinks overtime will lead to a penalty. The higher a website appears on search engine results pages, the more users will visit the site. On average, the higher up page 1 the result is, the greater the number of linking domains that the webpage has. It …

more ...


Questions to ask about analytics

This is an integrated approach to drives customers to your business through a web portal. If you're building links based on metrics, chances are that your rankings will drop when Google changes the metrics. That's what happened when Google discounted links from low quality pages. Did you know that on …

more ...

How to focus on javascript

You research, to the best of your ability, what is related to the new space and place some bets based on trends and search volume. Machines are writing stories and that is often something Google is not a fan of. Search engines no longer require you to spell things in …

more ...

Latest developments in widgets

Related keyphrases and keywords have a similar meaning or inference to your main keyphrases and keywords. There are numerous different tactics that you can use, however these can be split into two categories: the ethical ‘white hat’ SEO strategies and the unethical ‘black hat’ SEO techniques. When trying to optimize …

more ...

Reasons that marketers love sitemaps

Google aims to ensure organic search engine marketing be a significant investment in time and budget for businesses. SEO can help your business grow and meet your business objectives. Your website won’t be found if people have to search too hard for it. “Ranking” for specific keywords relating to …

more ...

Design + duplication = Greatness

What Google wants to see is authoritative and relatable links talking about your site. More and more, the use of SEO is becoming important for the overall success of digital marketing. Understanding your audience and the entire consumer journey so you can be visible at the moments when it matters …

more ...

Make analysis the focal point of your marketing efforts

Google will rank your page highly if it believes it holds valuable content for the reader, so always make sure it appeals to your target audience. As SEOs we always want to understand the impact of site changes. Yet analyzing the data is challenging, especially in an enterprise environment with …

more ...

The ultimate revelation of backlinks

Because of the constantly improving search functions including the Google search (Hummingbird update to name one), and since comparisons are also possible with the search bar, techniques such as keyword stuffing can be compared to athletes who dope for enhanced performance right before a competition and then act surprised when …

more ...

Bend over backwards to satisfy your customers

It’s important to understand screen resolutions of your visitors and ensure that the product grid is not pushed below the fold on their browsers. f someone is more actively seeking something then it’s more likely they’ll search longer strings of words, meaning that you will target people …

more ...