Establish intuitive information architecture by considering widgets

Backlinks that should be avoided include paid links, link exchanges, and advertorials. According to Google, these links disregard the “quality of the links, the sources, and the long-term impact it will have on their sites … and can negatively impact your site’s ranking in search results (link is external) .” Social …

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Never underestimate the influence of gateway sites

For instance, the term "shopping cart" is closely related to the topic of ecommerce, and if you want the context of your content to be easily recognized by search engines, you should consider including some of those related terms. Maybe the URL is broken in the email itself, but a …

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Aligning your goals in relation to SEO

But until the next-best-thing takes over and changes the name of the game, let’s dive a little bit deeper into all of these core tactics that sculpt the role of SEO in the digital marketing world. The major engines do not announce everything they consider when calculating results. If …

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How do you feel about web portals now?

If you use Google Analytics, you can generate information about search queries that brought visitors to your site by looking at unpaid search traffic. Internal linking is a really effective SEO technique – it helps search engines identify new pages on your website and indicates what your page is about. Keeping …

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Keep an eye on competitor keywords

SEO work can be stopped, but the impact of earlier work will still be felt and you may have too many leads or sales. If you find that content was stolen maliciously, and the webmaster refuses to believe your content is the original, then turn to Google’s Online Copyright …

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Let's follow white hat SEO best practise

Create original content. You also create quality content by making sure that your content is original. This means that not only should each page of your site have different content than every other page of your site, but it also means that you'll be docked for stealing the content of …

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Think like a human not a robot when it comes to backlinks

Majestic’s Trust Flow is representative of link relevancy and ‘trust’. Make Sure That Each Outlet, Product And Service Has Its Own Web Page – We’re getting a little technical now, and this is probably better suited to professional SEO services. If your business has different branches and locations, then …

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Clarification about webmaster tools

Many websites remain invisible to search engines because of incorrect SEO and are missing out on great opportunities. Prevent duplicate content. Don’t confuse Google with almost similar pages. Those serve no one. Ever wonder how to pick the perfect keyword topic for your blog or website, or find one …

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The back story of social media

In this example, canonical tags transfer SEO credit from duplicate URLs to the default page that you want to rank. One of the biggest goals of any startup, blogger or webmaster is to drive traffic to their blog or site - and links play an important role. The moment you have …

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Unlocking the mystery of web portals

Get people talking about your brand, and mentioning it on their website, or any website for that matte As search engine bots crawl and index webpages, links serve as bridges that let them reach the billions of interconnected pages on the internet. From there, search engines are able to analyze …

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Define your goals with regards to SEO campaigns

While uncovering and fixing technical issues has always been an important part of SEO, in the wake of Panda and Penguin, technical SEO has moved closer to the forefront. According to Google, no-follow provides a way for webmasters to tell search engines Don't follow links on this page or Don't …

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Organic SEO these days requires a multi-level strategy

Search Engine Optimization should start with creating and uploading content. This can include a lot of things but the most basic piece of content that you will use is articles. Tell beginners what they need to know about your business or industry. To add a map to your website, you …

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Unconventional knowledge about SEO that you won't find in books

Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack. Search engine optimization (SEO) is a marketing strategy where you provide Google with the content representing your services or products on a consistent, regular basis. The …

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Create an Engaging Web Presence by the use of SEO campaigns

If you write about news, current events, or anything where dates make a significant difference in the content, taking out post dates may confuse or frustrate readers. The challenge is to discern the difference between signals and just noise. Site speed plays a vital role in search engine optimisation (SEO …

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Pay attention to 301 redirects

That way, your site gets shown to the people most likely to benefit from it. When it comes to long-term SEO strategies, there are so many tactics to consider. So, they’re obscured and of course if you’ve been in the SEO industry for a while you know probably …

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Remove anything that slows down your website

By default, whether a Web Developer is thinking about SEO or not, when they are creating the HTML shell for a site- It is common practice to utilize the title tags. If a site links to you using the ’nofollow’ meta tag then their website’s authority won’t be …

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Beginner's guide to reporting

In the earlier days of SEO, sending out press releases with keyword optimized anchor texts would get you a dozens of backlinks. In some fortunate cases, this would even make your site crawl to the top positions on SERPs. So, eventually Press releases became a tactic to build links and …

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Create a search marketing strategy based on bread crumbs

Building backlinks for a particular keyword through different off page techniques like blog posting, forum posting, article submissions etc.. You can give hyper links to those keywords to get more backlinks while you submissions done. Right now, if you’re an SEO specialist, you would want to have anything and …

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Takeaway tips for link bait

Technical SEO refers to the technical aspects of on-page SEO like site speed, indexability, and mobile responsiveness. The term “technical” can turn a lot of people away from this aspect of SEO. Don’t let it scare you! It is not nearly as intimidating as it sounds. Search engines will …

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Can ROI help improve my search engine placement?

The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at least the ones who don’t fully understand them. You can create a list of the best tools for increasing productivity, or a list of the best books covering productivity topics. It turns out the …

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Thinking about trust rank makes everything OK

As you create content for your website, link to other pages on your site within your content. Use anchor text that uses the page’s target keywords or phrases that explain what the page is about. Longer URLs may decrease search visibility. Use the main keyword in the URL and …

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Be clear, truthful and accurate

Many marketers talk about the specifics of algorithms, content updates, spider-bots etc, but there’s no need for many business owners to worry too much about this. All you need to do to focus is assume that search engines want to get the most relevant articles, posts and products in …

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Follow a consistent cadence towards googlebot crawlers

Not only is focusing on content creation good for search, but it’s also good for users and the business overall because you’re creating content that consumers find valuable and that helps you build a more sustainable business over time. Way into the more more arcane areas, the areas …

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Personalization counts: how does forum posting fit into this?

Link signals tend to decay over time. Sites that were once popular often go stale, and eventually fail to earn new links. Content (marketing copy, etc) may be king when it comes to converting visitors, but for search engine rankings, link weight, domain authority and intelligent distribution of link weight …

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Be mindful of authority sites

Growth is typically measured in units such as traffic, new user signups, revenue, and final sales transactions. Search engine optimisation (SEO) is a long-term web page optimisation strategy that is designed to improve your website’s visibility in search engines, which include Google, Yahoo and Bing. By creating specially-arranged content …

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Difficult things about content

A good starting point would be to use Google Analytics to identify your top 10 ranking pieces of organic content, and see what contextual changes you can make so they remain pertinent. But be aware of making too many changes, you don’t want to destroy the very thing that …

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Write about static pages

My suggestion would be not to shoot press releases in all directions for the sole purpose of building links. Be very genuine of the purpose of writing your press release. There are few things more frustrating and downright annoying than investing a large amount of money into a well-researched, written …

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Things about gateway sites you have to experience yourself

A well-curated email list can drive revenue masterfully. Planning keyword targets and goals together is of the utmost importance for all outbound communications. Three search algorithms are there – On-site, Off-site, and Whole-site algorithms. The more likely potential visitors are to think your site will provide an answer to their search …

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The death of web 2.0

Being bumped down in Google's search rankings means potential customers are less likely to stumble on to your business. Failing that the data can do the talking. The anchor text section clearly shows what text the links pointing to a website has. This is an opportunity to take a look …

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Citation consistency is a trust factor for Google

Search referrals are usually divided into organic (unpaid) and PPC (paid or pay-per-click) referrals. Search referrals are easy to filter by search engine but require a little extra effort to distinguish between unpaid and paid visits. Search referral data can be misidentified and faked. Search referral data may be reported …

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Find a simple guide to link research and read up about it

If you’re a locally focused website, social media is still important but so is local directory listings and interaction with your local community. To truly understand whether your SEO campaign is working, you need to learn which measurements deserve your attention. Cornerstone content (in short: assigning one main page …

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Lessons I learned about text links

In the search marketing field, the pages the engines return to fulfill a query are referred to as search engine results pages (SERPs). If the usability of the web page is bad, users won't be able to find the great content and your link. Is the page with your link …

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Make a good use of anchor text

If you can get links from high-value sites, especially in your niche, your website will become much more relevant for a full range of search terms. Don’t try and stuff keywords where they don’t belong. Yes, still focus on keywords, but your north star for everything you write …

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Top trends in analysis to watch

Google and other search websites are crawling millions of web pages and analyzing every piece of content. The most important step – now you have your keywords, be sure that you know how to implement them in your content. High-quality backlinks are those that provide a significant impact on your rankings …

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Advantages of indexed pages and how you can take advantage of this

Search engines rank web pages based on their relevance to a given keyword query. In the early days of search engine technology, relevance was heavily influenced by the number of instances that the given keyword appeared on a web page. Thus, many content creators bombard a page’s body with …

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I bet you didn't know this about blogs

Mess up with duplicate content on a website, and it might look like a penalty as the end-result is the same – important pages that once ranked might not rank again – and new content might not get crawled as fast as a result. People like to seem smart and cool in …

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