Design + keyword stuffing = Greatness

Google regularly makes new updates to their ranking algorithm, and the changes made by Panda are still a major determining factor between what ranks on the first page of their results and what does not. Every site, for the purposes of being optimized for Search Engines needs to go through …

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Think about link building from the start

Content curation is a common way to collect, restructure, and republish existing content. The collection of material often provides new perspectives for users on content ideas you’ve already covered. For content curation to be successful, you first look for appropriate sources and then use your own blog to purposefully …

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Headings and page rank

When establishing context, Google takes into account factors like the user's search history, location, global searches, previously stored data, spelling variations, synonyms, and concept matching. The link structure of the Web serves to bind together all of the pages that have been made public as a result of someone linking …

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Google’s bots might not share your opinion

There are many subtle nuances to the mechanics of semantic search, but ultimately what it means for you is that an authoritative page that dives into one specific topic in-depth will usually rank better than dozens of pages built around different keywords. To maintain a healthy website, do an overall …

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Make widgets your centre of attention

ometimes the way photo and video galleries are structured can create thin content. For example, creating one page for each photo without any text around the photo. Search engines have only recently started providing better tools to help webmasters improve their search results. This is a big step forward in …

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To get fast rankings, you need scraping

How do you educate people so they do value it? Use description meta tags to provide both search engines and users with a summary of what your page is about! For instance, the term "shopping cart" is closely related to the topic of ecommerce, and if you want the context …

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Layout, formatting and canonical URLs combine to make great SEO

One of the most common misconceptions is that blogging on your own site is going to help your SEO. At first, you will need to do this manually. Putting your individuality and personality across throughout the off-site SEO process (outreach emails, guest posts, social shares, etc.) makes others more likely …

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Can your site be found for searches for your brand?

Symbols such as $, %, + and * appearing in URLs can make your search listings look less appealing. Ensure that your site loads quickly, not just where you're located, but from around the world. Think Like Your Customer – When creating a basic keyword list, you should start of by thinking like your customer …

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Learning about SEO

Know where and how to use keywords in your content for maximum searchability. How can you make sure that people are frequently reminded about your content? ‘Top of mind’ also means ‘tip on tongue’. In the content, the brand mentions are generally connected to the products or services, and how …

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It’s a win-win strategy with an emphasis on CTR

There are conspiracy theorists for almost everything, I guess. Off-page SEO is the process of optimizing a brand’s offline and online footprints using relationships, content, and links that construct the best experience for Google bots. A page consisting of just a few sentences is less likely to get to …

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The latest trends in local search

If left unattended, thin content will tell search engines your site is irrelevant, low value, or both. Some websites heavily target specific keywords to appear as highly relevant for a search term without providing valuable or unique information. However, many SEO practitioners today consider this practice outdated. Search engines may …

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Find a simple guide to web crawlers and read up about it

One of the most common problems that I hear from people looking to learn more about SEO is that they don't know what information to trust. The goal shouldn’t be to generate links, it should be to generate buzz or discussion; to share knowledge or data or other insights …

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Wait. Are sitemaps really that simple?

Many of the top websites in various industries use keywords in their URLs, but others which don’t are still able to rank highly. Much as we now know that writing quality content is better than stuffing it with keywords, the same applies to creating quality URLs. In the end …

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Make it sufficiently broad in terms of rankings

As you know, it’s not enough to just do “on page” corrections and create quality content. Consider what happens when a user removes part of your URL - Some users might navigate your site in odd ways, and you should anticipate this. Search engines have no trouble finding the homepage …

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Websites are representations of ideas

A lot of people think of link reclamation as just 301’ing pages they have moved that still have a lot of great backlinks. SEO is a long-term commitment that offers long-term results. Know that good SEO isn’t going to take a few days and you won’t see …

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We've reached a tipping point when it comes to doorway sites

Think of Amazon. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren’t bought anywhere nearly as often as their best-selling products. Similarly, if we were to rank the popularity of the songs played in the …

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Keep an eye on duplicates

The better your content is organized and the more quality you provide, the higher Google will put your site on the search results related to your niche. Google had changed their system to make these links appear as spam in some cases, and as a result, these “backlinks” that were …

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Types of site changes brought on by user generated content

A webpage’s loading speed is very important for its ranking. Users don’t want to spend time waiting for a page to load; they want to see your content immediately. Webpages with high loading times have high bounce rates, and high bounce rates often result in poor rankings. Google …

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To get fast rankings, you need forums

If your online business isn’t taking advantage of all that SEO solutions offer, you’re bound to fall short of the competition. If you're willing to vouch for links added by third parties (e.g. if a commenter is trusted on your site), then there's no need to use …

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Clarification about hits

The website should be easy to go around or navigate and not confuse the visitors. It should lead the user to what it’s searching for with as few clicks as possible. Making it user friendly also makes it SEO friendly. Optimisation measures can be applied to your own site …

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How to focus on indexed pages

You can republish articles on your blog to prevent it from being buried deep in your archives. You cannot get away with keyword “stuffing” anymore but that’s not even the point here. Right now, your focus should be solely on one keyword or one idea and the pages must …

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Don't use too many similar topic tags

Very often, a quick reaction can mean the difference between success and failure. On the Internet, it is pretty similar. It is extremely important to be aware of your competitor's activities. For small businesses, the best approach to identifying target keywords requires diligent research and the proper mindset. Social media …

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Make a good use of RSS feeds

What is Google bot? Google had a very good reason for targeting and penalizing sites with thin and duplicate content. Back in the early 2000’s, many websites were using short, spammy pages to quickly reach the top of search results without putting forth much effort to provide valuable information …

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Reasons that marketers love backlinks

It’s better to have a custom 404 error code page than to have an empty page — it doesn’t send a good message to search engines or site visitors. Off page SEO deals with trying to get other websites to tell Google what your website is about as well …

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