Consider non reciprocal links at the inception

This is usually enough to get the link removed. In particular, words joined with underscores may be viewed as a single word during searches which is rarely what you want. Site errors may include broken links, indexed 404 pages or errors in sitemap files to name a few. Every website …

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Thinking about SERPs makes everything OK

This methodology has been very successful at improving overall whole page relevance while still being adaptable to new sorts of answers. In the first page of results, where 90% of people remain? Your job is to scope out sites that might be responsive to a message from you, to look …

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Things about SEO you have to experience yourself

Avoid thin, insubstantial content, duplicate content and of course spammy-looking keyword stuffing techniques. Frankly there are lots of things which a good professional search engine optimisation exponent would tell you to do! Within a few years, everything changed. Amazingly enough, they can analyze billions of pieces of data in as …

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Don't bury information in your article

In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. The data and metrics are valuable because they give you insight into your customers: Google’s Search Console offers a series of useful services for web developers …

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Are search volumes affected by content

I mean, most websites outsource their SEO to an agency – it’s just not cool ripping down someone’s online presence for actions they did not take. Copy what works but don’t follow the crowd: Find a good stream that isn’t overfished; stand where the current runs strongest …

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Things to avoid when dealing with widgets

The bottom line to getting your content features in the Google Answer Boxes is ensuring it is always useful and more engaging to users. An increase in the number of external sites linking to a piece of content can be seen as an indicator of relevance and freshness User experience …

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Keep an eye on competitor keywords

SEO work can be stopped, but the impact of earlier work will still be felt and you may have too many leads or sales. If you find that content was stolen maliciously, and the webmaster refuses to believe your content is the original, then turn to Google’s Online Copyright …

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Beginner's guide to reporting

In the earlier days of SEO, sending out press releases with keyword optimized anchor texts would get you a dozens of backlinks. In some fortunate cases, this would even make your site crawl to the top positions on SERPs. So, eventually Press releases became a tactic to build links and …

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Can ROI help improve my search engine placement?

The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at least the ones who don’t fully understand them. You can create a list of the best tools for increasing productivity, or a list of the best books covering productivity topics. It turns out the …

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Thinking about trust rank makes everything OK

As you create content for your website, link to other pages on your site within your content. Use anchor text that uses the page’s target keywords or phrases that explain what the page is about. Longer URLs may decrease search visibility. Use the main keyword in the URL and …

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Be clear, truthful and accurate

Many marketers talk about the specifics of algorithms, content updates, spider-bots etc, but there’s no need for many business owners to worry too much about this. All you need to do to focus is assume that search engines want to get the most relevant articles, posts and products in …

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Top trends in analysis to watch

Google and other search websites are crawling millions of web pages and analyzing every piece of content. The most important step – now you have your keywords, be sure that you know how to implement them in your content. High-quality backlinks are those that provide a significant impact on your rankings …

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Lessons I learned about anchor text

You probably know the following situation: you search something on Google and there seems to be a good website on the first results page. You click through to the website just to find out that the page seems to consist of ads and boilerplate text (or even worse: 'lorem ipsum' …

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Carve out time for concentrating on URLs

Think about how you browse a website when you discover great quality content. If a blog post or article is particularly engaging, you don’t just read for a minute or two – you click around the website and view other content as well. To have a sound SEO system you …

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Questions to ask about offsite SEO

Is there ample feedback? For this reason, satisfying user interest should always be a priority throughout your SEO efforts. Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the …

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Focus on ROI Instead of webmaster tools

There is a general consensus that sites copying other people’s content is a matter of legality and ethics, while this may be the case – Google is a machine, and their algorithm doesn’t care about the ethics of it. Low-quality links can lead to a higher bounce rate and …

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Long Tail and SEO

Search engines like aged domains, and give them more authority over newer sites. Some evergreen content lasts forever. Rewriting the description for a product, which is going to be removed from the website in the near future, typically provides less return on investment than ensuring new products have unique descriptions …

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Take care when dealing with blogs

Because nobody wants to get hoodwinked. Once Google goes mobile-first they’re going to consider the mobile version of your page the “true” version. That hidden content is going to be 100% ignored by Big G. People can use a site like Scoop.it to aggregate their own pages of …

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Clarification about rankings

We’ll be talking about this in great depth in the link acquisition section. Instances of reproducing information include when similar products repeat the same basic description, or when companies duplicate their bios or shared data across multiple sites. Your content can target any audience, but if it doesn’t …

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How you will benefit from trust rank

If you're trying to get links from colleges, create content targeted at them that you can use during outreach. Trust me, there's usually something you know that you could write an entire tutorial on that would interest college webmasters. All of this (seemingly) random information we are collecting gives us …

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How to focus on javascript

You research, to the best of your ability, what is related to the new space and place some bets based on trends and search volume. Machines are writing stories and that is often something Google is not a fan of. Search engines no longer require you to spell things in …

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Latest developments in widgets

Related keyphrases and keywords have a similar meaning or inference to your main keyphrases and keywords. There are numerous different tactics that you can use, however these can be split into two categories: the ethical ‘white hat’ SEO strategies and the unethical ‘black hat’ SEO techniques. When trying to optimize …

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Bend over backwards to satisfy your customers

It’s important to understand screen resolutions of your visitors and ensure that the product grid is not pushed below the fold on their browsers. f someone is more actively seeking something then it’s more likely they’ll search longer strings of words, meaning that you will target people …

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How to survive your first encounter with SEO

Sitemap files contain a list of page URLs that you want indexed and are read by search bots. Cornerstone content (in short: assigning one main page per content and linking that from related pages) shows how internal linkscontribute to your site structure. This process is quite complicated with the search …

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Adjust your appearance in search by utilising splogs

If the sites are copying your content and you don’t control them or authorise it, you may have to file a DMCA notice and try and get the content taken down that way. The SEO world can feel a little like the Wild West, while most agencies offer a …

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Learning about web 2.0

The search engines focus on quality content, with articles that are longer than 2,000 words often being featured on page one. With that in mind, it’s worth scheduling some long-form posts into your content calendar. If the same content appears multiple times on your website, search engines must …

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Repurpose old SERPs

With the help of certain types of algorithms that help put into place new site pages, you will have an opportunity to be ranked higher than most. Building links is one thing, but you can also earn links if you put out great content. If you want your content to …

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Carve out time for concentrating on analysis

To sum it up, SEO is difficult because search engines are always changing and updating. A better average time on your website leads to a lower bounce rate and a greater user experience. Make the navigation through your website as smooth as possible. There is little doubt that good search …

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Top trends in onsite SEO to watch

Create a list of the top 10 keywords for which you want to achieve rankings. Do a search once a month on Google and see where you stand in the rankings. Keep a record of the ranking and you will be able to see the progress of your SEO efforts …

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The mysterious world of plugins

Offsite references, reviews, and social links play a role in how your content performs on search engines. Inbound links to your site are still important, and so is a logical sitemap with internal linking among pages. Listings at the top of a search engine results page (SERP) are usually a …

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I urge you to think about analysis

Creating evergreen content is as simple as staying away from topics that no one will care about in the foreseeable future, and focusing on keyword research. It can be duplicate content – same content but different headlines. Do not try to avoid no-follow links completely. These links may have value in …

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Be clear, truthful and accurate when it comes to cloaking

This Google update put huge emphasis on the importance of ensuring that your site is mobile-friendly in terms of SEO and actual web design. Indexing web pages allows search engines to quickly provide the most updated links to relevant pages for users who type in a search query into the …

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Identify What’s Working and What Isn’t with regards to sitemaps

The algorithm applies to only individual pages, not entire websites. It is important to have backlinks from quality sites, and those backlinks should be contextual. However, by partnering with the right SEO agency and ensuring you have the internal structures to cope with sales and lead increases plus robust measures …

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I urge you to think about SEO campaigns

Typically your home page will be focused on your “gun” keyword phrase and your main navigation pages will target your next most important keyword phrases and so on through your web page hierarchy. Links are supposed to be used for “citation” purposes, like footnotes in your high school essays. Starting …

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Concentrate on actionable bread crumbs

To successfully execute your search strategy, you should build its importance into every aspect of the organization—not just marketing. While we don’t have official word from Google (we never do), a lot of industry experts are in agreement that Google builds an overall quality score for your website …

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Minify CSS and JS

In other words, we’re able able to understand the true impact of links on organic traffic.I can easily identify a paid link by just looking at the article – they all look the same. e. If you think about things from a business perspective first, your SEO effort will …

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The steps needed for putting URLs into action

The online audience has evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social networks is just a natural part of consuming online content. However, it’s expensive we’ll be discussing influencer marketing in …

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Useful tips from experts in analytics

Looking at a website’s backlink profile can tell you a lot about their marketing activities and help you to understand why, where, and how they rank. Yes, you should have a strategy for content that you publish on your website. Not only should you know exactly what kind of …

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Pay attention to inbound links

Search engines are answering machines. Whenever a user types in his/her query and presses the enter button, the Search Engines would quest its directory of documents/information (that has already been crawled and indexed) and come back with the most relevant and popular results. Just like Times Square, you …

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Search engine health checks should look at white hat SEO

Google plus is still pretty new but the way I see it, Google will really try to integrate the social signals they can extract from Google plus into their search engine rankings. Seek out industry-relevant and locally-relevant links from groups and websites with which you already have an offline relationship …

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Combine responsive design and doorway sites for Supercharged SEO

Ensure that your site loads quickly, not just where you're located, but from around the world. Who’s to blame? Rather than simply being a data glitch, certain search engine experts are already starting to call this update ‘Securageddon’. Some websites (on entering them) request a malware installation. These kind …

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