Make it sufficiently broad in terms of dynamic pages

Google pays attention to third-party expert testimonials from independent sources – reviews, references, news articles. Recommendations from professional societies, are strong evidence of very positive reputation. Integration is a two-way street. Google Trends is an extremely intelligent tool as it groups misspelled terms together with correctly spelled ones, as well as …

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Personalization counts: how does offsite SEO fit into this?

A superior strategy over trickery is to put the time in, study, experiment, and always measure everything. Similar strategies apply to other forms of non-text content as well, such as videos, audio, search boxes, and Flash or Java plug-ins. When you start reading all about SEO, and all the different …

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The best way to escape Google’s Pelican penalty

Backlinks are important for Search Engines and users alike. From a user’s perspective, backlinks provide a way for people to find other sources of information on the same or related topics. Having a mobile friendly website is an absolute must the last couple of years. Google introduced mobile friendliness …

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The hidden agenda behind page impressions

Every little bit counts. SEO is the tool to drive people to your website. Now, words are linked to concepts, which are increasingly important to determine relevance. Your title tag on the SERPs will induce your click-through-rates. Let’s see how. Whenever the user types in his query, the Search …

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Are search volumes affected by plugins

During this phase we also perform tasks like keyword research (for existing pages), “on page” SEO corrections, schema markups and more. Social engine optimization, social media optimization, Search engine marketing, content automation, content marketing, e-commerce marketing, social media marketing, PPC, display ads, email marketing, etc, are subsets of digital marketing …

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So how do you come up with a list of keywords you can use?

Trust an SEO expert who will build a campaign that uses a proven process, creates original branded content and monitors relevant metrics. Using a lot of engaging media like helpful graphics, interesting (and related) images, and videos can also help to provide more value and keep visitors more engaged. Thus …

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Unexpected ways domain authority can impact your marketing efforts

Search engines use automated programs called web crawlers (also called "spiders") to find pages and follow links, storing the information on the pages they visit in massive databases. You’ve spent plenty of time and money building the perfect website for your business – the very first thing that you’ll …

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The reason everyone loves web portals

If you rank in the top three to four results and have the most compelling title and description, you may win the click over the sites ranking above you. When you are brought on to handle the SEO for a particular website, one of the first things you need to …

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I urge you to think about CTR

To increase their websites' search engine visibility, many companies look to build organic traffic with visitors who leave feedback, share your content, and frequently return to your site. Technology is an important part of the user experience equation. In addition to providing audiences with helpful and informative content, you’ll …

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The latest trends in reporting

Search engines also don’t espouse that the sky is blue. It’s not just about having a Facebook page, a Twitter account or a Google Plus page, but also how active you are and in what manner your social media associates refer to you, your company and your website …

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Succeeding in SEO means paying attention to stickiness

Blogging is one of the simplest and most cost-effective ways to improve search rankings. Not only does a blog easily enable you to add fresh, relevant content to a site that might otherwise remain static, but it also keeps your web visitors coming back to your site for more. Campaigns …

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Reasons that people rely on meta tags

Before you publish, please proofread! Google doesn’t like spelling or grammar errors. Oh and don’t try to hide your keywords by, for example, placing them behind images because Google is much smarter than that. The average top-ten ranking is two or more years old and the average age …

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Write a 1000+ words article about web portals

It’s important to monitor the backlinks your site is accumulating Start by getting into the mindset of a casual browser. Understanding SEO is crucial to significantly increasing your traffic and brand awareness. Sites that link to relevant sites can really ramp up your reputation in an instant. Do this …

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When your use of rankings becomes obsessive

It increases website visibility, user traffic, conversion rate, and ROI. It’s the one thing, and monumental task, that stands in the way of your pretty new website going live. For many of our clients writing content becomes the project bottleneck, the roadblock, and the ultimate showstopper. With content being …

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Here's what industry insiders think about SEM

When done properly, internal linking will help boost your SEO rankings, get readers to peruse your content, and drive more traffic to your site. The more people who read your blog post, the more authority Google will deem it to have. And the more authority a page has, the higher …

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Its time to start focusing on improving your mobile experience

Search engines use links to crawl the web. Crawlers will flow from links between the internal individual pages on your website and they will crawl the links between different websites. Google Analytics provides a tool that shows the visible content of a web page in different browsers and screen resolutions …

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Things you most likely didn't know about reporting

In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers. This can be a very simple rule to follow, just create content that your customers will enjoy reading. Not only could this help you move up in rankings, but it could also help …

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Your SEO just blew me away

Instead of focusing on what you do or what you sell or why you’re awesome, instead focus on why your customers should care. The method is employed by those who are seeking a quick financial return on their website, in place of any long-term strategy, as Black Hat SEO …

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