Keyword research is the basis of all search marketing

One of the best ways to learn about you and your market is to study your online competitors. SEO means Search Engine Optimization – and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be …

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Get inside the heads of your customers

After crawling your site and collecting every bit of information possible, search engines index and organize their findings in databases (think of these as massive file folders). All of these databases make up what’s called The Index. This boils down to one thing; the way in which people are …

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Pay attention to dynamic pages

There are tons of reasons for project delays, but over the years I’ve noticed content is the most prominent and it pretty much can be boiled down to a few simple reasons. Always strive for productive marketing tactics that prioritize valuable information and put the needs of visitors first …

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When auditing your site, take time to think about backlinks

SEO is the process of implementing strategies and techniques (both on site and off site) in an effort to achieve a higher rank in search results. Typically, the higher a site is in search results, the more visitors it receives. The success of any website goes beyond Search Engine Optimization …

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The infamy behind domain authority

Collaborating SEO and content strategy plan make it easy to gain organic traffic as well as tackle expensive keywords. Anyone, who wants to effectively market on the digital platform, essentially has to take the help of SEO practices. Search engines can quickly scan for pages that are likely to match …

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Learning about gateway sites

If your site is new and is in a competitive niche with high DR scores, then your initial plan should be to build links directly to pages you want to rank. If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers …

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The broken link-building method aided by SEM

Now, keyword stuffing or having specific phrases on the site is not enough to get your site ranked on the popular search engines. And, it’s also of no use to get links from irrelevant sites. The web pages in your domain may be optimized for many different keywords. It …

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Understanding meta tags in relation to your marketing strategy

The URL parameter tools supply Google bots with information on how to handle URL with specific parameters. If you are using Bing, it comes with a tool that can help all unwanted parameters. Finding quality backlinks will increase the legitimacy of a website in the eyes of search engines. Obviously …

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Useful tips from experts in rankings

Efficient use of content is necessary to create a positive experience for the visitor. Ideally they find what they are looking for quickly, they extract the information they need, and they take whatever actions they desire without obstruction. Just like Times Square, you still have to make your best effort …

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Let's follow white hat SEO best practise

Create original content. You also create quality content by making sure that your content is original. This means that not only should each page of your site have different content than every other page of your site, but it also means that you'll be docked for stealing the content of …

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Unconventional knowledge about SEO that you won't find in books

Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack. Search engine optimization (SEO) is a marketing strategy where you provide Google with the content representing your services or products on a consistent, regular basis. The …

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Remove anything that slows down your website

By default, whether a Web Developer is thinking about SEO or not, when they are creating the HTML shell for a site- It is common practice to utilize the title tags. If a site links to you using the ’nofollow’ meta tag then their website’s authority won’t be …

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Takeaway tips for link bait

Technical SEO refers to the technical aspects of on-page SEO like site speed, indexability, and mobile responsiveness. The term “technical” can turn a lot of people away from this aspect of SEO. Don’t let it scare you! It is not nearly as intimidating as it sounds. Search engines will …

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Write about static pages

My suggestion would be not to shoot press releases in all directions for the sole purpose of building links. Be very genuine of the purpose of writing your press release. There are few things more frustrating and downright annoying than investing a large amount of money into a well-researched, written …

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Citation consistency is a trust factor for Google

Search referrals are usually divided into organic (unpaid) and PPC (paid or pay-per-click) referrals. Search referrals are easy to filter by search engine but require a little extra effort to distinguish between unpaid and paid visits. Search referral data can be misidentified and faked. Search referral data may be reported …

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I bet you didn't know this about blogs

Mess up with duplicate content on a website, and it might look like a penalty as the end-result is the same – important pages that once ranked might not rank again – and new content might not get crawled as fast as a result. People like to seem smart and cool in …

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SEO great content best practice

ocial Bookmarking is another great way of promoting your website. Submit your latest blog posts and pages to the most popular bookmarking sites, like StumbleUpon, Digg, Delicious, Reddit, etc. Search engines really like these types of sites because the content on these sites is updated very frequently. The timeframes tend …

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Tactics around blogs

Since you’re aiming for content that would stand the test of time, avoid writing articles that hint at a particular timeframe. If you’re a locally focused website, social media is still important but so is local directory listings and interaction with your local community. A social media following …

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All our SEO efforts went down the drain.

Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that you intend to throw in the navigation. Try to limit your sitewide links to only the 20 percent of your pages that are the most valuable, and …

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The first choice should be navigation

The days of keyword “stuffing” are over, but you still need to keep your site pages optimized around one central idea and keyword. Mobile content should be short, useful, interesting, and easy to navigate. If it does not already exist, thin content is easy enough to prevent. Online marketers also …

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The steps needed for putting search queries into action

This makes it incredibly hard to attribute what is working and not working on campaigns. Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. Anchor text gives search engines an indication about the content on the page that the link is leading …

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More focus is put on splogs

SEO is important whether you’re a seasoned ecommerce veteran or just starting to sell online. Optimizing your site will be a continuous process, as search engines are constantly surveying the internet to index and rank pages. Add (logical) keywords to image alt tags for any past blog posts that …

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Understand about page rank

Repeatedly building over-optimized, spammy backlinks overtime will lead to a penalty. The higher a website appears on search engine results pages, the more users will visit the site. On average, the higher up page 1 the result is, the greater the number of linking domains that the webpage has. It …

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Make analysis the focal point of your marketing efforts

Google will rank your page highly if it believes it holds valuable content for the reader, so always make sure it appeals to your target audience. As SEOs we always want to understand the impact of site changes. Yet analyzing the data is challenging, especially in an enterprise environment with …

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Unlocking the mystery of content

There are two main philosophical buckets of practices for SEO: black hat and white hat. Use bullet points: Using a bulleted list is the easiest way to ensure that your content doesn’t strain your visitors’ eye to read through it. Since bulleted lists stand out from the rest of …

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Having fun with keyword research

The higher your site ranks in the search engines the more visitors you will get from them. Search engines focus on keywords: the words that people type into a seach engine when looking for something. Your aim is to make sure that your site ranks well for the keywords relevant …

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How to really understand inbound links

Optimizing websites for mobile browsers is critical if you want to rank well in search engine results pages. Every image included on a page using tags should be given an accurate description using alt attributes. Canonical Tags are intended to prevent duplication of content, but make sure you have a …

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Can javascript really make a difference?

The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. This means that Google considers …

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Is there is a keyword-loading spam filter for domains?

It’s always much better to have multiple web pages relating to different keywords and phrases. In order to get the most success with search engines, you need to speak their language. They don’t care how pretty your site is or how much blood, sweat, and tears went into …

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The secret behind comment spam

However, by partnering with the right SEO agency and ensuring you have the internal structures to cope with sales and lead increases plus robust measures to deal with increased competition, advertising calls and spam SEO can be an asset for your business. We said earlier that you’d need local …

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Top trends in rankings to watch

Brand mentions and online citation must be handled carefully and well-incorporated into the site content; Your Title Tags are far-and-away the most important places to put your keywords. When people search for things that match up with what your website offers, the higher your site is on the SERP (search …

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Aligning Questions to Keywords

Any link to another part of the same site is called an internal link. As well as links you'd expect to find (within a site menu bar, for example) you can also create internal links by linking to past posts within newer ones. The Google Trends tool will show you …

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Reasons that marketers love user generated content

I am the last one to tell a website owner that his job is to become the local SEO or usability expert. That would be unrealistic. Why should a constructor learn SEO? He should not. A good tweet peaks at 18 minutes but an evergreen blog post lasts for years …

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People still ask me about SEO and its importance today

How recently your webpage was published is also a ranking signal – but different types of searches have different freshness needs, such as searches for recent events, hot topics, and regularly recurring events.2 When content is optimized for SEO before it goes live on the web, it will be prepared …

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Understanding 301 redirects

However, you don’t have to do it all at the same time – pick your top level pages, your most viewed pages and your best selling products/converting pages and start there. If you make a website from scratch, you need to take a few SEO related things into account …

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