Keep an eye on algorithm changes

It's not actually that difficult to get on page 1 of Google in a search (but that depends on the search!) You need to know your market and you need to have a good understanding of SEO and how to use keywords. You also need some time, I'm not selling …

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The back story of html

The H1 heading is actually the main title of our landing page, and with the help of a creative designer and developer we can place it on different locations of the page. If you provide valuable information on your website for visitors, design a good user experience, and implement all …

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How you will benefit from static pages

There are several types of links you should avoid having in your backlinks profile. The worst you can have are the spammy ones you can’t control. Search engines are very clever in reading every little detail about your web page in order to rank all the sites that they …

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The latest trends in duplication

Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps in creating a brand name with trust and accountability. If you have a high …

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Understand about web crawlers

Search engines will penalise pages it thinks don’t provide enough value as visitors prefer informative and high quality results. There are many niche communities specialized in different topics, such as films, gaming, programming, marketing, etc. These communities don’t just bring people with common interests together, but also let …

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We've reached a tipping point when it comes to dynamic pages

Google have always been open about their movement towards voice-searching and mobile friendliness. The world has gone mobile. People are gradually shifting from desktop computers to mobile smartphones and tablets. Thus, to ensure great user experience Google started ranking responsive or mobile-friendly websites higher in the search results. The concept …

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Google ranking factors can be affected by white hat SEO

One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. Ideally, you want your reviews to come from a diverse range of sites, including …

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Things that make you love and hate bounce rates

Find out which keywords and phrases people frequently search for as well as what is trending. A look at what the competition is using could also help you. Voice search is picking up steam. You can now use your voice to search the web, play music, navigate home, order sushi …

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Think like your customer and use their language, not yours

Whichever is decided upon, just ensure that the most authoritative and robust description exists on-site.If your eCommerce site offers an affiliate program, ensure that you do not distribute your own site’s product descriptions to your affiliates. Halfway through 2015, Google announced that mobile searching was more popular than …

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Make it scannable

Whatever their cause, bad links hurt companies - and the disavow tool is one way to stop the harm from continuing. You don’t need to be a technical genius to do SEO right. Like most marketing disciplines, a little bit of empathy for the user searching can go a long …

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Can a techie truly understand keyword density

There’s not a one-size-fits-all, or quick-and-easy way to rank fast in Google. SEO secrets boil down to creating great content that will naturally earn authority and that is optimized for both users and search engines, and wrapping that content in an experience and quality website design that fosters engagement …

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One important aspect is meta tags

Link building is still an effective way to up your website’s SEO and improve is search ranking. As opposed to the unethical link building efforts that could get you into trouble, effective link building tactics can help improve your brand’s online presence, get more website visitors, and start …

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Take a customer focused approach to citations

Sooner or later these people get caught but before they get caught, there is so much noise about their fete that many more people get misguided. Don’t over promise in the title. Even though it may make people click, as soon as they realize you tricked them, they will …

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Personalization counts: how does analytics fit into this?

Sure, by itself, traffic is not going to make you any money. Title tags and meta descriptions are important elements of your website’s content. The title tag and the meta description tags should include keywords relevant to the content of the web page they describe. This helps Search Engines …

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Having fun with meta tags

This may surprise you, but users narrow down 35–45% of their searches to sites based in their own country. Negative SEO is an array of actions that a competitor can do to lower your SERP ranking and eventually, cause you an inevitable financial loss. In the SEO terms, these …

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How to learn about SEO in a few hours

Your website should be designed with your visitor in mind. Nobody wants to wait a long time for a page to load, and slow site speeds will tempt visitors to visit a competitor’s page. Think hard about the overall message of your content, including the ideas that you are …

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Are all links the same?

Make sure to evaluate your articles in the SERPs. Google the terms you’ve optimized your articles for. Check whether or not your SEO is paying off! The reason why most people fail to get contextual backlinks from guest posts is because they do it the wrong way. The Internet …

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When auditing your site, take time to think about inbound links

There are many places across the web where you can build links through submissions, whether it’s submitting your site, a piece of content, or anything else. Although traditional advertising can still play an important role in marketing, for small businesses with limited budgets, local SEO can be a highly …

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Duplicate content

Description meta tags are important because Google might use them as snippets for your pages. Note that we say "might" because Google may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query. If you uncover …

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Some websites are not as good as they seem to be

Let’s start with definitions. Forcing someone with a screen reader to listen to your keyword heavy ALT text sounds annoying - they don't end up any better informed. The way you organize a site architecture, and its navigation is crucial for both SEO and your visitors. Search engines go through …

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Latest developments in duplication

Now, most people know to avoid buying their followers. Choose three primary keywords and have a list of others to target. When you improve those keywords, choose three more. Push your content to your social media profiles by integrating it with your blog, but don’t do it in a …

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The death of metrics

Make sure that you follow the best practices for Digital Marketing. Failure to do so could result in poor rankings in SERPs (search engine results pages) or at worst, a penalty. Think very carefully about your keywords. There are lots of different types of keyword; two examples are local keywords …

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Let's follow search engine spiders best practise

Search engines make a wide variety of data available that can provide detailed insight into the intent and motivation of potential customers. If I can tell this, so can Google. Nearly, 74% of consumers use search engines to find local business information. By default, Web analytics data generally capture only …

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A few words on web 2.0

ake sure it’s easy for website visitors to find your cornerstone content. Create custom promotional images for sidebars or add topics to menu drop-downs when relevant. Or add a hub or resource library that includes all of your in-depth cornerstone content. Your customers are online. If you let your …

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Look to improve every day

The best way to measure the quality of your content is through user satisfaction. If visitors quickly bounce from your page, it likely doesn’t provide the value they were looking for. One question that often arises in regards to HTML tags and linking is whether or not internal links …

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Wait. Are canonical URLs really that simple?

HTTPS secures the connection to the website you are visiting. I’m sure you have seen this in action; look at the address bar in the browser and find the lock icon on the left-hand side. Is the lock closed? Then the connection is secure. Typically, pages with longer content …

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Header tags have been a hugely important part of SEO

Selective internal linking and relevant content can augment keyword stemming (where a site begins to rank itself – page by page through themed links and content) without relying solely on inbound links from other websites. This is not a good situation for your website’s SEO and user experience. Searcher intent …

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Consider organic links at the inception

Duplicate content is an important issue to check for during your SEO audit. Just because long form content is meant to be educational and informative, doesn’t mean it has to be dry. Incorporating humor and writing in a conversational tone are strategies for making long form content more readable …

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Make mobile search the main focus of your marketing tactics

The old times when all types of backlinks were considered good for SEO are long gone. For years, many webmasters relied on sloppy techniques and used automated tools to build hundreds of backlinks every day. Things have changed a lot since then. A sitemap is a lot like what it …

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Small but important things to observe about bounce rates

A handy thing to know when you are acquiring links from other sources is the difference between follow and nofollow links. The idea behind PR is that a website with more links pointing to it must be of high quality and something that people want to read. If your content …

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How Google's Semantic Search Will Change SEO

Are your customers business-to-business (B2B), business-toconsumer (B2C), or both? Do you need very different treatments for each segment? (The answer is probably yes.) What are little known facts that a shopper for that product or service should know? Google does not work only the way it used to work, and …

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