Remember that white hat SEO make the web go round

Most companies use SEO to increase website traffic, which in turn, increases revenue. On the other hand, if you are curating high quality content from other websites, Google can make that out too and rank your individual links accordingly. As SEOs we always want to understand the impact of site …

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Use a better caching plugin

From Google's point of view, it is not advisable to place the actual content of the page below the fold. Some long-tail keywords have little paid competition, while others are surprisingly expensive. In Google search, a headline with a relatively high click-through rate will receive a ranking boost since it …

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Reasons why you cannot learn gateway sites well

Each algorithm change brings the search engine closer to its intended purpose. It’s getting harder and harder to “game the system” with exploitive linkbuilding strategies and blackhat SEO. Develop a winning SEO strategy to stay ahead of competitors who let their sites fade away. How recently your webpage was …

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My thoughts on sitemaps

Yes, “look and feel” is vitally important in motivating visitors to explore your website, and in guiding them to act or buy…but they need to find your website first…that’s a key part of how SEO works. So don't be afraid when the agency tells you about changes …

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Losing Focus on organic links

Make sure the web server is able to handle the needs of your website. If the server is overloaded, your site will be slow. An SEO who doesn’t know about upcoming site updates won’t know when to do their jobs. You wouldn’t build a house without foundations …

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How to learn about doorway sites in a few hours

Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. Sitemaps help search engines find and classify content on your site that they may not have found on their own. When you get higher website traffic, your …

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A few words on gateway sites

If your site is new and is in a competitive niche with high DR scores, then your initial plan should be to build links directly to pages you want to rank. Google is pretty good at understanding the general context of a site’s content. Long tail keywords might not …

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Unexpected ways javascript can impact your marketing efforts

Voice search is used on simple searches, information and navigational, not yet transactional searches. Therefore it is competitive to rank for informational and navigational searches. To increase the site speed, consider carrying a comprehensive Technical SEO, use the right image sizes, and reduce distance your content travels by utilizing CDN …

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Quick tips regarding link bait

Websites that receive many inbound links can be more likely to rank higher in search engines. Basically, inbound links tell site crawlers that your website is an authority on a certain subject -- so the more inbound links you have from high quality, high authority sites, the better your website can …

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Sign Up for Press Request Alerts for SEO benefits

For instance, a topic about successful SEO could be combined with the Christmas period to make it more relevant in December, and using tools such as Google Trends will also give you some direction too. You may have heard or been told “just write great content”. The SEO benefits of …

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Never underestimate the influence of gateway sites

For instance, the term "shopping cart" is closely related to the topic of ecommerce, and if you want the context of your content to be easily recognized by search engines, you should consider including some of those related terms. Maybe the URL is broken in the email itself, but a …

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Think like a human not a robot when it comes to backlinks

Majestic’s Trust Flow is representative of link relevancy and ‘trust’. Make Sure That Each Outlet, Product And Service Has Its Own Web Page – We’re getting a little technical now, and this is probably better suited to professional SEO services. If your business has different branches and locations, then …

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The back story of social media

In this example, canonical tags transfer SEO credit from duplicate URLs to the default page that you want to rank. One of the biggest goals of any startup, blogger or webmaster is to drive traffic to their blog or site - and links play an important role. The moment you have …

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Unlocking the mystery of web portals

Get people talking about your brand, and mentioning it on their website, or any website for that matte As search engine bots crawl and index webpages, links serve as bridges that let them reach the billions of interconnected pages on the internet. From there, search engines are able to analyze …

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Pay attention to 301 redirects

That way, your site gets shown to the people most likely to benefit from it. When it comes to long-term SEO strategies, there are so many tactics to consider. So, they’re obscured and of course if you’ve been in the SEO industry for a while you know probably …

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Follow a consistent cadence towards googlebot crawlers

Not only is focusing on content creation good for search, but it’s also good for users and the business overall because you’re creating content that consumers find valuable and that helps you build a more sustainable business over time. Way into the more more arcane areas, the areas …

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Personalization counts: how does forum posting fit into this?

Link signals tend to decay over time. Sites that were once popular often go stale, and eventually fail to earn new links. Content (marketing copy, etc) may be king when it comes to converting visitors, but for search engine rankings, link weight, domain authority and intelligent distribution of link weight …

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Be mindful of authority sites

Growth is typically measured in units such as traffic, new user signups, revenue, and final sales transactions. Search engine optimisation (SEO) is a long-term web page optimisation strategy that is designed to improve your website’s visibility in search engines, which include Google, Yahoo and Bing. By creating specially-arranged content …

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Difficult things about content

A good starting point would be to use Google Analytics to identify your top 10 ranking pieces of organic content, and see what contextual changes you can make so they remain pertinent. But be aware of making too many changes, you don’t want to destroy the very thing that …

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The death of web 2.0

Being bumped down in Google's search rankings means potential customers are less likely to stumble on to your business. Failing that the data can do the talking. The anchor text section clearly shows what text the links pointing to a website has. This is an opportunity to take a look …

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Find a simple guide to link research and read up about it

If you’re a locally focused website, social media is still important but so is local directory listings and interaction with your local community. To truly understand whether your SEO campaign is working, you need to learn which measurements deserve your attention. Cornerstone content (in short: assigning one main page …

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Learning about hits is not difficult if you have a good teacher

Creating content that makes an impact on a campaign can be extremely difficult. As each indexable page on your site should contain unique content, try to eliminate duplicate titles by giving each page a more accurate and specific title. At the same time, you also need to consider something called …

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Ways to tell you're suffering from an obsession with bounce rates

Search engines have a limited ability to recognize images, animation, video and audio. Great copywriters know the importance of using “power words” during content creation – they evoke emotion. Another issue that a lot of sites face is an issue with taxonomy pages being indexed. The only way to reliably build …

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Pay particular attention to trust rank when performing an audit

Rather, businesses should focus on using keywords in a smarter, more focused way that helps them craft engaging content that will inspire readers and customers. Would you like to make it easier for search engines to understand what keyword(s) your blog should rank for? Google stopped showing right sidebar …

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All the world’s a text block

It could be anything from Google changing the way it looks at a certain type of link, including a new major update to their algorithm, or even recognizing something new as a ranking factor. Setting the value of the "rel" attribute of a link to "nofollow" will tell Google that …

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High advertisement ratio can be mitigated by using SEM

You shouldn’t wait passively for people to finally decide to link to you. Today, the secret to SEO is no secret at all. It's common sense. Brands that rank high on search engines have great content, address their target audience's search intent, and take the time to optimize their …

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The ultimate revelation of anchor text

The visual content on your website is very important. More people are persuaded to convert if they get images, infographics, and videos talking about your product. HubSpot has a great tool called Website Grader that can check if your site is Mobile Responsive and has Viewports configured. Why would someone …

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Design + duplication = Greatness

What Google wants to see is authoritative and relatable links talking about your site. More and more, the use of SEO is becoming important for the overall success of digital marketing. Understanding your audience and the entire consumer journey so you can be visible at the moments when it matters …

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The ultimate revelation of backlinks

Because of the constantly improving search functions including the Google search (Hummingbird update to name one), and since comparisons are also possible with the search bar, techniques such as keyword stuffing can be compared to athletes who dope for enhanced performance right before a competition and then act surprised when …

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One important aspect is scraping

Even guest-blogging with a sole motive to generate links is also burned down. You find high quality content on the Internet and then you compile the links on your own blog or website or on your social networking profiles. Rather than targeting a broad audience, local SEO is about chiseling …

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Quick tips regarding SEM

In social search, content that has a social connection to you in some way is prioritized. A social connection could mean someone you are linked to via Facebook, Twitter, or any other major social network. In the past, Google’s algorithm was not quite clever or sophisticated enough to ignore …

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Can static pages help improve my search engine placement?

Google and the other search engines use image-recognition software as part of their search algorithm, so they know if those pictures have been used elsewhere before. A negative SEO strategy involves crawling a website. This “forceful” crawling of the website puts strain on the web server, causing the website to …

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Reasons that marketers love long tail search

The rise of social media on the Web has created a host of new signals that search engines can consider. You don't need statistics to show you that in the past few years the online mobile market has exploded, overtaking desktops years ago. It’s no exaggeration to say Google …

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Top trends in organic links to watch

I prefer to avoid repeated unnecessary content on my site, and when I do have 100% automatically generated or syndicated content on a site, I tell Google NOT to index it with a noindex in meta tags or XRobots or Robots.txt it out completely. To combat this add a …

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Lessons I've learned from backlinks

Deep linking from within mobile apps can bring much needed oomph to mobile search efforts. Find the most relevant and search keywords that relate to the content you provide and then add those keywords to your site text. Use the word a few times within the page in a way …

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Improve engagement by utilising trust rank

Which articles and posts get the most clicks? Not surprisingly, posts containing countdowns and Top 10 lists are heavily clicked. Not only do they get an enormous wave of traffic when first launched, but they’ll continue to attract traffic for months and even years later. This can be a …

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Layout, formatting and SEO campaigns combine to make great SEO

Google’s mission is to organize the world’s information and provide the best answers possible. Therefore, writing quality content for your audience is also something that will immediately lead to Google’s approval. Keyword stemming is a process, in which you would be modifying certain keywords before making use …

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Optimize from tail to head

Relevance is the key issue when choosing the right keywords. Keep in mind that the more specific and niche the keywords, the better. You should also monitor trends to see what popular long tail keywords people are searching for and make sure you monitor social media as well. There are …

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The secret behind inbound links

If your site saw a significant drop in rankings after you made updates (that involve cutting out and removing content), it is possible that Google is under the impression that your content is thin and not as unique to searches. Many SEO experts agree that a website's inbound links will …

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