Concentrate on actionable page impressions

If you maintain a blog, of course you want the traffic to your blog to grow. But what if it doesn’t? What if the traffic to your blog is (slightly) decreasing? What do you do? The stronger the backlink profile of a site, the more PageRank their links will …

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More importance is given to domain authority

I am the last one to tell a website owner that his job is to become the local SEO or usability expert. That would be unrealistic. Why should a constructor learn SEO? He should not. Now, that was always kind of the goal but it was just easier to get …

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When your use of SEO campaigns becomes obsessive

Conversion is a cost-effective, direct method of improving revenue. In 2012, Google began to penalise any site found with bad backlinks and alongside this, it can ban your business from Google Adsense. This means that anyone with links gained unethically through black hat SEO tactics, for example, paid link building …

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Effective content production with limited resources

Your online presence goes way beyond your site. The problem is that we tend to forget how our online footprint may extend to all the different platforms we may try out at some point and then abandon. To achieve and maintain good placements on result pages (SERPs) over the long …

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Quality over quantity when it comes to bread crumbs

Test the results of changes, and keep changes tracked in an Excel spreadsheet, or whatever you're comfortable with. If you want your audience to grow, check the analytics of your blog regularly. What articles are the ones that people seem to read the most? I think of black versus white …

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A do-it-yourself guide to inbound links

With proper watering, and fertilizer (organic of course) you will have a healthy crop of links in 6 months. Frankly there are lots of things which a good professional search engine optimisation exponent would tell you to do! When it comes to word count, you need to understand that it …

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Understanding keyword research

Chances are, there are a number of sites that cover topic areas similar to yours. Opening up communication with these sites is usually beneficial. Hot topics in your niche or community could spark additional ideas for content or building a good community resource. After Google’s Panda update, there was …

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The better way to do it is new school SEO

For certain types of product and business, SEO sometimes won’t be as successful in generating a high ROI as Google’s paid-advertising platform, AdWords. You should make sure that all of your websites (if you have more than one) link to each other, as this search engines can often …

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Google ranking factors can be affected by analytics

It’s super easy to get lost in the nitty-gritty details of content marketing. New social networks emerge, new tactics pop-up and Facebook and Google algorithms change all the time. Keywords are an essential part for SEO, and are the things which help a search engine identify which posts and …

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Everything you need to know about SEO campaigns

Localising your search engine optimisation can offer a range of great rewards to your business. It can do more than raise awareness of your business within the local area, but it can help to attract a great deal more attention online which can provide an added boost to your comprehensive …

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Meeting Your Business Goals

Keywords or key phrases are simply the search terms someone types into a search engine, such as Google or Bing, when they are looking for certain information. People are constantly using keywords: whether they are in search for a specific product or just browsing to conduct personal research. You can …

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Create a search marketing strategy based on SEO

Contrary to popular belief, social media doesn't have a direct relationship with your search rankings. However, it can have an indirect bearing on the success of your SEO campaign. You can republish articles on your blog to prevent it from being buried deep in your archives. In itself it cannot …

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Random musings on user generated content

Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that you intend to throw in the navigation. Try to limit your sitewide links to only the 20 percent of your pages that are the most valuable, and …

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Make a good use of domain authority

Social signals may not play a direct role in ranking your site. But social shares generate more eyeballs on your content. And the more eyeballs you get, the more likely someone is to link to you. Use keywords relevant to your products and services that your customers are searching for …

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