Wait. Is it really that simple?

TV ads, radio, print and even social media). You should ensure that the first paragraph or so of text on your web page is entirely relevant to what your site is about. Sometimes search engines take the first paragraph or first few sentences even of your website page and use …

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Hidden facts about user generated content

When determining the value of a keyword topic it’s important to understand what it will take to drive traffic for that keyword. One of the first things you ’re going to need to do is to fill your site with great content and to use your keywords throughout. There …

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Increase Organic Traffic by the manipulation of web 2.0

Search is very, very popular. Growing strong at nearly 20% a year, it reaches nearly every online American, and billions of people around the world. In my case, I started as a web developer and migrated to SEO through my love of analytics. Content that is valuable and useful gets …

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Things your competitors know about page impressions

Researching your audience will give you an idea of their interests, wants, needs and how they respond to certain words and phrases. Doing A/B testing is a great way to see what title is most successful with your audience. Search engines typically prioritize site titles, page titles, blog post …

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Understanding link research

They are possible to rank for, but it can take a long time and you’ll never be able to enjoy as high a conversion rate as you will from long-tail. Link building is working to acquire backlinks that lead to your site. Wondering why you need backlinks? Having high-quality …

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Reasons that people rely on page impressions

In addition to your user experience, there are also a number of other factors that affect the usability of your website such as website load speed, server uptime, broken links, cross-device compatibility, learnability and clarity. By making sure your website is easy to use you’ll be helping to ensure …

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A Few Reasons Why These Algorithms Sometimes Fail

These tools are extremely useful when looking how to optimise your existing website or blog. Mobile friendliness is an important ranking factor for search rankings. More and more users are using their mobile devices to surf the internet. In some areas, over 70% of users visit websites on mobile. What …

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Be clear, truthful and accurate when it comes to analytics

The SEO updates depend upon Google’s algorithm updates. We all know that Google is the pioneer in the search marketing, different Google Algorithm Updates play a significant role in optimization of your website. You hear a lot of hot air about content, why it’s important, why brands need …

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Can doorway sites help improve my search engine placement?

Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). It’s not just about having a Facebook page …

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Aligning your goals in relation to SEO

But until the next-best-thing takes over and changes the name of the game, let’s dive a little bit deeper into all of these core tactics that sculpt the role of SEO in the digital marketing world. The major engines do not announce everything they consider when calculating results. If …

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Create an Engaging Web Presence by the use of SEO campaigns

If you write about news, current events, or anything where dates make a significant difference in the content, taking out post dates may confuse or frustrate readers. The challenge is to discern the difference between signals and just noise. Site speed plays a vital role in search engine optimisation (SEO …

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Create a search marketing strategy based on bread crumbs

Building backlinks for a particular keyword through different off page techniques like blog posting, forum posting, article submissions etc.. You can give hyper links to those keywords to get more backlinks while you submissions done. Right now, if you’re an SEO specialist, you would want to have anything and …

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Things about gateway sites you have to experience yourself

A well-curated email list can drive revenue masterfully. Planning keyword targets and goals together is of the utmost importance for all outbound communications. Three search algorithms are there – On-site, Off-site, and Whole-site algorithms. The more likely potential visitors are to think your site will provide an answer to their search …

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Advantages of indexed pages and how you can take advantage of this

Search engines rank web pages based on their relevance to a given keyword query. In the early days of search engine technology, relevance was heavily influenced by the number of instances that the given keyword appeared on a web page. Thus, many content creators bombard a page’s body with …

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Hidden facts about organic links

Positive reviews are an important local SEO ranking factor that improves your business visibility on Google. The focus of many website owners has definitely gone social. I focus a lot on Social Media myself, but the reality is the social media craze has also left the SEO window wide open …

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How do you feel about web 2.0 now?

Understanding how search engines are adapting to semantics offers business owners insight into the changing behaviors of consumers and how they research products and services. You have to structure your text, make your content digestible by using sections and use simple sentences to make it easier to read and understand …

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Things you most likely didn't know about SEO campaigns

Well, ours is an imperfect world, and, as you might have heard, some self-proclaimed SEO “experts” scheme to trick search engines and inflate their rankings using black-hat, unethical methods, and in the times before the nofollow attribute, link-building was an easy way to artificially boost page rankings. Way into the …

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Boost site speed and utilise meta tags

In theory, it is important for domain popularity that as many backlinks as possible link to a website. However, in the past, backlink quantity caused webmasters to manipulate link building. So these days, link volume is no longer weighted as heavily as it was when the commercial Internet age first …

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What your mum didn't tell you about long tail search

Platforms or sites that generate quality traffic inexpensively to your site should always get your attention — even if it is a site for lumberjacks and even if it’s run by people wearing cat-covered pants. When you delete one or more posts or pages from your site, there’s often …

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I urge you to think about non reciprocal links

It involves various strategies which results into increase in number of visitors and hence ranking of website. This increasing demand for highly-specialised information is forcing professional search engine optimisers to up their game. Think about the audience you’re trying to target and create content based around what they would …

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How you will benefit from citations

For good reason, eCommerce websites see the value in extending their products onto 3rd party shopping websites in order to extend their potential sales reach. Backlinks drive traffic to your site, but that is less than half the equation because once traffic has arrived at any given page (most likely …

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I bet you didn't know this about RSS feeds

There is no registration or fee. Know what they are going to do and don’t accept non-answers on their direction. The Internet is all about trends — what works phenomenally well to improve SEO one year, might fall flat the next. SEO isn’t a one-and-done type deal. It requires …

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Measure and Improve by paying attention to javascript

Links at the top of a page carry more weight than those further down. Make sure content is not buried inside rich media (Adobe Flash Player, JavaScript, Ajax) and verify that rich media doesn't hide links from crawlers. A search engine results page (abbreviated to SERP) is the listing of …

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Concentrate on actionable meta tags

Create serious value by developing really well targeted 'content hubs,' or pieces of content that are highly engaging and serve a serious need that customers like yours need help with. Right now, using structured data and rich snippets will allow information from your site to appear right in the SERPs …

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Things about keyword stuffing you have to experience yourself

To protect it’s product, Google suddenly released the Penguin update and several additional updates over the next two years. When you design a site or have one designed for you, it is imperative that you make the site easy to navigate for users. If users consistently ditch your site …

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Add Modifiers to Title

Make sure to budget appropriately. e. If you think about things from a business perspective first, your SEO effort will be all the more effective. A backlink is basically someone else’s website linking to you. Obviously, pages with higher page rank that link back to you give more Google …

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Make it sufficiently broad in terms of SEO

Sure, search engines are getting better at understanding context and ranking content without heavy-handed keyword targeting. However, they still need help understanding what your content is about. Make sure any SEO consultant you hire has years of real-world SEO experience. The sinking of others only works until the website’s …

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Analyse your existing analysis

With content being king, some companies will do whatever they can to beef up the content on their website, including stealing it from another website and claiming it as their own. The amount of regurgitated content on the internet is one of the major reasons behind low levels of customer …

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Google ranking factors can be affected by link building

When creating a plan for technical implementation, involve the organic search expert at every stage of the process and ensure you are accounting for all likely queries, including company name, product name, tagline, and website address. I think Google learned their lesson from penalizing websites. A keyword is a search …

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Less is always better when it comes to keyword research

Keyword discovery is the first of three steps in my D–A–D keyword analysis technique. In discovery, you generate the longest list of possible search words and phrases your customers might use, with your competitors as a guide. Offering your content in multiple languages - Your potential linkers might not …

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I bet you didn't know this about long tail search

Paid links are another no-no, whether another site linking to yours, or on your site linking to another site (except for banner ads and ad networks like AdSense). Google has devoted a great deal of time preventing people from using links to manipulate its algorithms in order to obtain higher …

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Search engine health checks should look at content

Organizing your website into various sections, each with their own unique focus, will help visitors to find the content they’re seeking, as well as similar content they might also enjoy perusing. It happened to me and that sucked. Examination of content keywords and present engine rank­ings of competitive …

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The broken link-building method aided by social media

If you choose the wrong keyphrases to use on your website, for example, you are likely to expend a good deal of precious time, energy, and money on activities that will bring you scant return. There are many different kinds of images which can complement your written content. Search engines …

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Make 301 redirects a priority

However, these elements are still subject to the algorithms of search engines and must avoid being too long or stuffed with keywords if you don't want to lose the rankings of your web pages. SEO criteria frequently changes and becomes more difficult, so many website owners (and so-called SEO professionals …

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Things to avoid when dealing with social media

Quality images, tagged with good keywords, can also help your rankings with search engines. Learn which industry ranking factors are important to your business and how to improve your online rankings. After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term “penalty” to …

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Tactics around trust rank

One of the biggest mistakes to make when it comes to Twitter marketing is to focus, completely, on your brand identity. In practice, an SEO consultant generally looks after other areas of digital marketing. If your site doesn't load properly on mobile platforms, then you're wasting your time with SEO …

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I urge you to think about keyword stuffing

Whenever possible, avoid changing URL structures. The easiest way to prevent broken redirects is to avoid creating the redirects in the first place. Although not as important as they used to be, reciprocal links do still matter with Google. Reciprocate with similar websites and include keywords near the links on …

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Disambiguation, and diversity are important when it comes to white hat SEO

We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets to a Website’s list of desired queries. This leads to …

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Don’t forget 301 redirects

Again, start by disabling JavaScript before accessing your website. If the person says no, they have not done any reviews, then do not push for them to leave one. With responsive design, the only thing that changes across devices is the styling (which is controlled by CSS). This configuration makes …

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The broken link-building method aided by webmaster tools

A 2016 WordStream survey found that 72 percent of people who searched online for something local visited a store within five miles. Link building is a lot of work (and expensive) – you don’t want to waste resources on tactics that won’t impact your traffic. Aside from the search …

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Online marketing changes quickly when it comes to keyword research

Users stay on your site longer when you include internal links guiding them to more info suited to their interests. your business’s industry is also maturing. Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. Consider developing …

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Duplicate content checks

This means if your website ranks high enough to appear on the first page of the search results you will likely enjoy increased website traffic. Just taking a fraction of that 14 billion for your business means people are searching for what you offer. If you’re unsure how your …

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Optimise your site, paying special attention to quality

Search engines use automated programs called web crawlers (also called "spiders") to find pages and follow links, storing the information on the pages they visit in massive databases. Outbound links to related pages helps Google figure out your page’s topic. It also shows Google that your page is a …

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