Find out which tools will give you easy, intuitive, and accurate insights

Search engines, such as Google and Bing, reward websites that help them effectively answer search queries, like “how do I improve my SEO?” and “patient retention marketing for dentists.” They crawl the web in search of the most relevant responses, based on information found throughout different websites. Perhaps the most …

more ...



Lessons I learned about sitemaps

If you only do a little SEO once in a while, then you need to adjust your expectations on how much organic traffic you can expect from search engines. Websites that are constantly improving their code, publishing valuable content, and earning backlinks and social share activity are building a larger …

more ...

Myths and misconceptions about html

Strategically written website copy includes well-thought-out internal links and calls to action. No high quality blog would accept your guest post if it has promotional backlinks going to the homepage of your site. Googlebot is the name of Google’s web crawler. A web crawler is an automated program that …

more ...

The latest trends in bread crumbs

Sites with dense design or intricate layouts that are scant on textual information will be unsuccessful in their SEO campaigns. For search engines, the opinion of the users is what matters the most and is thus given the highest importance. Knowing whom you are writing for is one of the …

more ...

How to really understand mobile search

Basically, if search engines don’t understand your pages, those pages will fall out of the index and drop all of their traffic. Google defines duplicate content as large blocks of text used across multiple pages, or even other websites, that are exactly the same or very similar. Simply put …

more ...

Less is always better when it comes to webmaster tools

The internet today is overwhelmed with tons of DIY SEO tips and tricks. What might be even worse, there are countless case studies that show how great some particular tactic worked for a single website. Guest posting; submitting the same article to multiple websites, stuffing content with keywords that are …

more ...

Measure and Improve by paying attention to mobile search

Domain authority (DA) and Page authority (PA) in particular are two factors that you should always consider, apart from relevance, before choosing a domain for backlinking. For example, Google rolls out a new ranking algorithm, and you need to add it to the list. You can’t game the system …

more ...

Establish intuitive information architecture by considering widgets

Backlinks that should be avoided include paid links, link exchanges, and advertorials. According to Google, these links disregard the “quality of the links, the sources, and the long-term impact it will have on their sites … and can negatively impact your site’s ranking in search results (link is external) .” Social …

more ...

How do you feel about web portals now?

If you use Google Analytics, you can generate information about search queries that brought visitors to your site by looking at unpaid search traffic. Internal linking is a really effective SEO technique – it helps search engines identify new pages on your website and indicates what your page is about. Keeping …

more ...


Clarification about webmaster tools

Many websites remain invisible to search engines because of incorrect SEO and are missing out on great opportunities. Prevent duplicate content. Don’t confuse Google with almost similar pages. Those serve no one. Ever wonder how to pick the perfect keyword topic for your blog or website, or find one …

more ...



Define your goals with regards to SEO campaigns

While uncovering and fixing technical issues has always been an important part of SEO, in the wake of Panda and Penguin, technical SEO has moved closer to the forefront. According to Google, no-follow provides a way for webmasters to tell search engines Don't follow links on this page or Don't …

more ...

Organic SEO these days requires a multi-level strategy

Search Engine Optimization should start with creating and uploading content. This can include a lot of things but the most basic piece of content that you will use is articles. Tell beginners what they need to know about your business or industry. To add a map to your website, you …

more ...

Lessons I learned about text links

In the search marketing field, the pages the engines return to fulfill a query are referred to as search engine results pages (SERPs). If the usability of the web page is bad, users won't be able to find the great content and your link. Is the page with your link …

more ...

Make a good use of anchor text

If you can get links from high-value sites, especially in your niche, your website will become much more relevant for a full range of search terms. Don’t try and stuff keywords where they don’t belong. Yes, still focus on keywords, but your north star for everything you write …

more ...

Some websites are not as good as they seem to be

The O in SEO (optimization) is where the different layers come in. Ensure that unique content is provided to these external websites instead. In this context, instrumentation means the integrity and veracity of the analytics setup. Wouldn’t it be cool if you could find out exactly which keywords your …

more ...

Boost site speed and utilise onsite SEO

With Google's mobile-first algorithm, it is very important that your web pages look good on mobile devices. Mobile usability is important if you want to get high rankings on Google. TD-IDF means that content should include different phrases and that some of those phrases should appear more frequently than others …

more ...

This year will be the year of nofollow links

Search engine optimization is not like the movies, but philosophically an SEO always needs to don the white hat. The problem is, not all backlinks are the same. A large and authoritative site in your niche may be more powerful than many general blogs with little or spammy backlinks. It …

more ...

Should more importance be given to scraping for search marketing?

Understanding your audience and the entire consumer journey so you can be visible at the moments when it matters most is mission critical now. Remember that you are writing to engage and advice someone, not just to try and sell yourself, your business and your products/services. Subsequently, the market …

more ...

Tell me more about blogs

It may seem counter-intuitive, but Google is tightening its organic results for 3rdparty websites and trying to respond to the good amount of searches by itself. Search engines have no trouble finding the homepage for the blog. A better average time on your website leads to a lower bounce rate …

more ...

Facts about bounce rates that will make you think twice

Keyword research can prove to be one of the most high return activities, not only in SEO, but in search marketing as a whole. Selecting the right keywords and strategically placing them in key areas of your pages isn't rocket science, but it does take a little time and dedication …

more ...

Go long-tail and forget domain authority

Don’t overstuff your page with keywords and phrases, while shoe-horning in as many variations as possible. Instead write something a reader can genuinely engage with and enjoy or learn from. A lot of people and businesses will pour money into a professional website only to find out that visitors …

more ...

Questions to ask about analytics

This is an integrated approach to drives customers to your business through a web portal. If you're building links based on metrics, chances are that your rankings will drop when Google changes the metrics. That's what happened when Google discounted links from low quality pages. Did you know that on …

more ...

Reasons that marketers love sitemaps

Google aims to ensure organic search engine marketing be a significant investment in time and budget for businesses. SEO can help your business grow and meet your business objectives. Your website won’t be found if people have to search too hard for it. “Ranking” for specific keywords relating to …

more ...

The steps needed for putting splogs into action

Not every link is created equal. Every site has links that are less important or link to pages that don’t change (e.g., a site map or your About Me page). Use the NoFollow tag for those links. In addition to low priority links, Google suggests using the NoFollow …

more ...

Bucket brigades based on landing pages

What’s more, these keywords can really help you to understand your customers’ intentions. Although there are many ways to improve site speed, image compression can typically make an immediate impact. SEO and content marketing are, technically speaking, two very different beasts, and yet, they go together hand in hand …

more ...

Google ranking factors can be affected by stickiness

Forget dense blocks of text with no images. Instead, create content with lots of headers, that’s well spaced out and that uses large beautiful pictures throughout. In terms of the actual writing, try to use a narrative structure where possible to really pull people in. Tell a story, use …

more ...

The first indication should be navigation

Paid is an expeditious method for a marketer to test keyword viability for conversion. Make a list of evergreen topics, and then do research to pick the best ideas. When people search for your products and services, you obviously want to appear as high in the search engine rankings as …

more ...

Make sure your business categories are accurate in directories

For many businesses the goal is to get their business to position number 1 on Google, but did you know that there’s a new top spot on Google called position zero. You’ve probably noticed these results but maybe not understood them properly. Position zero is all about using …

more ...

The ultimate revelation of SEM

If you’re not blessed with excellent writing skills, outsource this job to somebody who is. With 75 percent of companies currently increasing their content marketing budget, it’s apparent that content can no longer be treated as a part-time job. Outsourcing content creation to dedicated writers allows for consistent …

more ...

The reason everyone loves quality

Effective Search Engine Optimisation is a time consuming task which requires experience and specialist skills. Many web site providers claim to provide a search engine optimisation service however extremely few UK websites are currently well optimised if their aim is to achieve page 1 SERPS. Especially for a new website …

more ...

Carve out time for concentrating on search queries

Cascading style sheets are external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside the web page, which can add hundreds of lines of extraneous code, which dilutes keyword emphasis and slows …

more ...

Wait. Is SEO really that simple?

With a global economy more businesses are going online now. e. If you think about things from a business perspective first, your SEO effort will be all the more effective. Learning means excitement for your brain; think of it as a data party. Your URL’s should include your main …

more ...

More focus is put on splogs

The better approach is to form a hypothesis about what you’d like to know and then let the data tell you the answer in the most objective light. Finding a good balance between the various “free” forms of building Back Links and the Pay Per Click advertising many people …

more ...

Stick to your Google guns

Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common sense, or gut feelings when it comes to SEO… and they often fail. It is not entirely true though. Now, you don’t want to go crazy, but a few smart internal links …

more ...


Build on the trust of existing content

Perfect search engine optimisation of the coding will invariable lead to very high page ranking no matter what the type of search engine logic but this alone does not guarantee first page results in the final SERPs (search engine page results). Domain authority (DA) and Page authority (PA) in particular …

more ...

Don’t forget about organic links

You can no longer present less information on your mobile site than on your desktop site. Your content has to be the same on both, because, in the future, you can only rank on the information that is on your mobile page. Duplicate content alone was not what the Panda …

more ...

Reasons that marketers love forums

Internal links can help you prove your authority in a particular field by creating a logical sequence from one post to the other. This may lead to a series of posts that offer additional value, making it easier for search engines to understand your key topics. Each time you write …

more ...

Replicate the same process with other websites

You can reach out to higher trafficked websites that people in your prime demographic are reading, and ask if you can write a blog post for them. Create a quality piece of valuable content and use your bio at the bottom of the post to create a compelling picture of …

more ...

Take care when dealing with CTR

which is used to tell the browser the ratio or scale between the Website content and the viewport- the visible section within the browser. Which relevant search terms are most popular? Many companies err by assuming a particular term is popular. They put all of their efforts into being number …

more ...


Establish your position regarding SEM

You can hire good writers, but that is often an expensive proposition. You may be under the impression that it will take an extensive amount of time to create enough content to make a difference or to start appearing in the search results. Just breathe. Even the creation of one …

more ...

The hidden agenda behind search queries

In the top five, where most users look? There aren’t any tools that can be considered a thin content tool in the sense that there isn’t yet a machine that can help you to produce unique content. It is better to create a content that is user-friendly than …

more ...