Simply put; keyword-focused content is often guilty of being over-stuffed. Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher page ranking. Before entering a new market, it’s crucial to do a proper market analysis and identify the opportunities and threats that you could encounter. Boilerplate content is a fact on the web with many many sites, espesially sites that do rank well and are very credible. Google handles it, you don't really need to worry about the boilerplate content, Google can figure that part out.

The hidden agenda behind long tail search

Make a point to search for your site on Google alternatives to see where you rank. To prove your value and Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... make the most of your SEO knowledge, you need to sell management on the idea of investing in it. Backlinks are absolutely key to boosting your site’s position in search engines, moving you from page 50 to page 5, from page 5 to page 1. But why? Well, according to most search engines, a site that is being talked about and recommended a lot online must be doing so for good reason. I completely disagree.

Invest in non reciprocal links

Write great title tags. Good title tags should be like an interesting newspaper headline but with relevant keywords included. Categories are other components of blogs that can help your SEO effort. Read on expert content marketing tips to help with your SEO business strategy! When approaching other webmasters to link to your site; it's really important to “suggest” suitable text for them to use; i.e link code that will have the most suitable link text for your site.

Boost site speed and utilise stickiness

Similar to duplicate content, scraped content are parts of your articles that someone pasted into their own. Scrapers will frequently add bits and pieces of content from your pages to the content that is often unrelated to the subject of the original. How relevant is your product page or category page to the search term? This is a huge ranking factor that’s often neglected. Stick to keywords that your products would genuinely satisfy. You’re not foolin’ Google. Websites that receive many inbound links can be more likely to rank higher in search engines. Basically, inbound links tell site crawlers that your website is an authority on a certain subject -- so the more inbound links you have from high quality, high authority sites, the better your website can rank in search engine results pages (SERPs). Gaz Hall, from SEO Hull, had the following to say: "The best measure of your content’s value is user satisfaction. If users stay on your website for a long time after clicking onto it from Google’s search results pages, it probably has high quality, “thick” content that Google likes."

Your marketing strategy could use a facelift - consider including user generated content to adhere to best practise SEO principles

There are many online directories that provide no real value to the Internet users and Google has excluded them from its search results. You don’t want your website to be listed on such pages. Good The talk on Facebook is about OSOO at the moment. website navigation is very important because it helps website visitors and search engines to understand your website structure. The internal links of your website do have an influence on the search engine rankings of your website. Use your website to communicate your value proposition and your general marketing messages (known as “high-level messages”). If there is one page which should be optimized for generic keywords, it is your homepage. It was a large part of his Pubcon keynote, as well as several Whiteboard Fridays on the MOZ Blog regarding the topic.