TV ads, radio, print and even social media). You should ensure that the first paragraph or so of text on your web page is entirely relevant to what your site is about. Sometimes search engines take the first paragraph or first few sentences even of your website page and use that for their description of your web page. Also, in terms of the text on your web page it is often good to place limits on the length of how much text that you put on a web page. A suggested lower bound would be 300 words and an upper boundary of about 750 words. There’s no point in creating new content if it’s not authentic enough to stand out. Even if you come up with an idea from a different source, it’s still up to you to offer your unique perspective that will add value to the particular topic. In its efforts to eliminate low quality content from search engine results, Google algorithms such as Panda penalized websites for having "duplicate content." Any page that(s) with the majority of content appearing on another webpage (same domain or any other) is considered duplicate.

Don’t forget CTR

If you are a business owner trying to improve your online presence it can seem overwhelming with all various terms and technical information, but don’t worry! The search engine views your Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... site as more trustworthy. Violating your first implied agreement with someone does not build trust; it builds bad user experiences, which can, in extreme cases, spill over to social media. Search engines, such as Google and Bing, reward websites that help them effectively answer search queries, like “how do I improve my SEO?” and “patient retention marketing for dentists.” They crawl the web in search of the most relevant responses, based on information found throughout different websites.

This story about non reciprocal links will haunt you forever

Meta Tags are a very important in terms of SEO, but using them incorrectly could result in dire consequences. CMO’s eyes light up when they hear growth hacking; it feels new and chichi. Many people make the mistake of constantly stuffing the same keywords all over a piece of content in order to attract the spiders. If it notices the same keyword used over-and over, the spider will just crawl on by, looking for other, better content related to the same keyword that they can rank. A keyword is better displayed every 70-100 words. A Google study showed that more than 80% of users search stores and local service providers online before visiting them. This fact makes it important to optimize your website for the local search. The online visit is a basis for more customers and more sales.

Thinking about canonical URLs makes everything OK

What Are The Most Important Factors SEO Marketers Consider? Photographs, infographics, graphs and tables are all great ideas, although they aren’t all suitable for every kind of content. Before you accept posts from guest writers, double-check they haven’t been published elsewhere. Bloggers probably aren’t acting unscrupulously if they have been previously published, they may just not understand that this can cause search visibility problems. According to Gaz Hall, a UK SEO Consultant from SEO York: "Worse case scenario your website is hit by the Google Panda algorithm."

Wait. Is it really that simple?

The key here is in building relationships and reaching out to bloggers and journalists to let them know about your awesome content. We’ll need to write a whole other post on white hat link building. In Have you ever dreamed about AA Oxon for this? addition to SEO, you should also look into the other methods of inbound marketing such as social media or content marketing and how they may benefit your business. If you plan to do some basic SEO, it is must that you know how search engines work. Just improving social media engagement and adding meta tags might be all it takes to boost you a couple ranks on Bing.