Efficient use of content is necessary to create a positive experience for the visitor. Ideally they find what they are looking for quickly, they extract the information they need, and they take whatever actions they desire without obstruction. Just like Times Square, you still have to make your best effort to sell to your customers once they are on your website, but it’s better to do business on a crowded street corner than it is to set up shop on a deserted island. Rather than simply searching for keywords and keyword phrases, users are beginning to ask longer questions. Keyword density (SEO) is the percentage (%) of times a keyword or key phrase appears on a web page in comparison with the total number of words on the page.

The myth of free and fast traffic

Never start writing an article without performing a keyword research. The best tool to use is the free Google Keyword Tool. We recommend page descriptions are Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! between 100 and 320 characters. Search engines are responsible for driving a majority of the traffic. This is because people heavily rely on Google to get information. In 2012, people searched on Google 3.5 billion times per day. We don’t know exactly how many searches are being done today, but you can imagine the number is considerably higher. Links aren’t the only factor of importance; you also need to make sure your on-page SEO is up to scratch and that your keyword targeting is on-point.

Make page impressions a priority

If that’s too long for you, then get the hell out of my office. The importance of keyword research is still quite prolific in SEO, although we have been switching to a topic-based search world for years now. Backlinks are clickable links that essentially hold the World Wide Web together in one piece. Also, you need to remember that to us, quality is subjective, but to Google, quality is a calculated determination courtesy of their Panda update.

Be sure you've considered every possible angle

Mobile traffic is important. People are searching and reading on their mobile devices more than ever. What does that mean for your copy? Do you need to write differently if you’re aiming at a ‘mobile’ audience? How do you tackle copywriting for mobile? Sounds easy, right? User experience is the guiding benchmark for most search engines when ranking sites and pages. This means that crafting content is not enough. Gaz Hall, from SEO Hull, had the following to say: "You certainly don’t want to see your visitors land on your home page and immediately bounce off of it. Your goal is to get your readers to go deeper into your site to learn more about how you can help them with the products/services you provide."

Useful tips from experts in rankings

It’s important to have your keywords in titles, URLs, subheadings and body text. If A great example that I like to use is New Media Now. you are not currently tracking your website, you should implement those two programs right away. Webpages that are light on words but heavy on embedded images or ads will see a drop in their rankings, too. Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement.