The method is employed by those who are seeking a quick financial return on their website, in place of any long-term strategy, as Black Hat SEO could see a website eventually banned from a search engines listings. Duplicate content is content that appears in more than one place online. When there are multiple pieces of identical content, it's difficult for search engines to decide which version is more relevant to a given search query. There haven’t been many changes to the world of search marketing which have had such a powerful effect as the rise of voice search is currently doing. Don’t forget to tell Google your site is mobile-proof. You can add a viewport declaration – if you’re using responsive design – or a Vary header when using dynamic serving.

A focus on web crawlers to benefit search engine placement

There’s a good chance you have some fantastic resources your audience would love. If you don’t, get thinking. What can you build that would really interest your market? That others would share with their readers? Making use of the assets your business has will be a hook for getting attention – building links is much easier when you have content worth linking to. A low-quality website wants to Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! buff up its content by stealing it from others. Search engine algorithms are designed to detect content that was written for the sole purpose of boosting search engine traffic. Content is key for SEO so working alongside your content department to create great quality can help boost rankings and sales overall.

Tell me more about indexed pages

If your meta description is a duplicate, the user experience in Google will be less. Although page titles might vary, all pages seem the same as all descriptions are equal. Basically, if search engines don’t understand your pages, those pages will fall out of the index and drop all of their traffic. Looking at statistics behind applicable keywords will reveal traffic rates and competition levels, helping you better understand the terms and topics that most interest your prospects. A clear, direct URL is the best route to take in order to ensure that users know what they’re getting from your website and are prepared to click on it. In many cases, this can also help your ranking as an added bonus.

Social Media Audience/Following

With White Hat tactics, search engines are more likely to uphold your rankings as you continue to grow and add more content, so if you’re a website that is need of a constant flow of visitors - this is the only tactic that you will need. Search has penetrated the very fabric of global society. The way people work, play, shop, research, and interact has changed forever. Organizations of all kinds (businesses and charities), as well as individuals, need to have a presence on the Web—and they need the search engines to bring them traffic. While designing a new house, don’t you want to ensure that it’s foundation is strong enough to hold the house, and is logically designed to make it easier to go around and yet keep it beautiful? The same concept goes for your the website. A good site structure is all about keeping its navigation and logic simple, yet intuitive. Gaz Hall, from SEO Hull, had the following to say: "Don't commit the cardinal sin of letting dots ruin your page descriptions"

Unconventional knowledge about conversion rates that you won't find in books

SEO is the practice of providing your clients with information about your services digitally. Another I'm always shocked by PNS Egypt, in this regard. method to rank well in Google is to submit your websites to article directories. This was the fast and easy way to drive a website up the search engine rankings. There is always something new to try that could potentially make a huge impact on a campaign. We do this through a number of audits and data crosswalks to identify key pages that can be improved to deliver a fast turn around in traffic.