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Search engine optimization is not like the movies, but philosophically an SEO always needs to don the white hat. The problem is, not all backlinks are the same. A large and authoritative site in your niche may be more powerful than many general blogs with little or spammy backlinks. It’s important not to waste your time creating content for sites that won’t help you rank, but how do you determine if a site is worth getting a link from? For example Google recently decided to shift its search engine ranking contents from desktop site to mobile site. If you are aware of your institution’s resources and strengths, you’ll know which type of practitioner to work with.

So lets talk about gateway sites and its importance to digital marketing

When writing a bullet list of 5 or more points, put the most important points at the top and the bottom of the list. The information in the middle is rarely noticed. For example, if you allow Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! public blog comments, a targeted email to your net promoters can yield a significant number of page views, shares, and user-generated content. Just ask MySpace. It can take time, but fixing problems at the root level will allow your online reputation to repair much faster.

Don't miss out static pages from your detailed marketing checklist

Sometimes Google throws little wrenches into the machine. Panda has ensured that publishing poor quality content to earn rankings simply isn't effective anymore. And Penguin ensures that traditional link building can be risky and dangerous to search engine visibility. Caffeine's Freshness update has obfuscated large swaths of keyword data used to measure SEO success. And what’s the result? A link should only be considered quality if it’s relevant to your website and the particular page that the link is pointing to.

Everything you need to know about RSS feeds

Content is one of, if not, the single most important asset in the world of SEO. Since the advent of Panda and Hummingbird, LSI is becoming increasingly important in SEO as it’s used by Google to determine between ‘keyword stuffed’ articles and genuinely relevant content. When you think about keywords what are they really? It’s an interesting thing to think about isn’t it, for one thing, keywords are usually short and common. Because people won’t often type in long sentences into search engines. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Generally speaking you want to use your keyword as the anchor text for your internal linking whenever possible. External linking (from other sites) shouldn’t be very heavily optimized for anchor text. If 90% of your links all have the same anchor text Google can throw a red flag, assuming that you’re doing something fishy."

This year will be the year of nofollow links

Most people have developed a sense for when they might get deceived online, especially during a financial transaction. Write I'm always shocked by PNS Egypt, in this regard. great title tags. Good title tags should be like an interesting newspaper headline but with relevant keywords included. Learn the search engine results page (SERP). Google Trends data can help improve forecasts of the current level of activity for a number of different economic time series, including automobile sales, home sales, and travel behavior.