It is often good practice to state what the website contains or offers and why the user should visit it. They can not only help to deal with typo’s, but can also ensure that your content is easily readable and that they understand the information you’re trying to get across. Body Keywords – Body keywords are regularly composed of two words which will offer some information on the customer’s intent, but not too much. By correctly using header tags in the following order H1, H2, H3, H4 all the way to H6 (if necessary) when inputting copy, you’re helping crawlers navigate each page of your site easily and understand its content. Heading tags are also a great way to break up the copy on your page to make it more readable for your visitors.

Make Your Website More Friendly to Search Engines by considering link exchanges

Unlike in the past when the main focus was the optimization, the focus has shifted to the value of the content. An algorithm is a formula Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! or calculation a search engine uses to decide who appears within the SERP. Google, for example, has over 200 data points or ranking signals. Visitors who really like the look or feel of a website are more likely to recommend the website to their friends, coworkers, family members and other people with whom they are close – people just have a way of sharing the things they like, as well as the things they dislike. Whether by creating high-quality content, obtaining inbound links from other websites, or by doing off-page optimization, there are a number of methods to improve a certain web page in the eyes of search engines.ne of the biggest aspects of SEO is the production of content.

Invest in SEM

Is your website available in different languages or country versions? Awesome! Don’t forget to notify search engines of this. The search engines will then display the content of your website in the respective country and language versions for users. This improves usability since users are immediately redirected to the desired version in the SERPs. If you uncover duplicate content, check the organic traffic for each of your product page variations in Google Analytics. URLs that differ only by case which display the same page can create duplicate page issues which can impact your search ranking. I believe the algorithm understands how to sift through the crap and understand at the core level what the top sites are – I then believe your site is measured against this.

Determining Relevance: Trust your gut when it comes to SERPs

The bounce rate is an important metric to measure the relevancy of content to users. Once you’ve found out your site speed score, you can start making actionable changes to improve your page speed. This can create duplicate content between the product pages, themselves, and the corresponding product review pages. According to SEO Consultant, Gaz Hall: "Understanding at all times what is happening with your site from both a webmaster and statistician’s viewpoint will only reap benefits."

Think like a human not a robot when it comes to stickiness

Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively work these into your internal link structure. If The talk on Facebook is about Profile Business at the moment. someone hits their back button immediately after landing on a page, it tells Google in black-and-white: this is low quality page. That’s why Google uses “dwell time” to size up your content’s quality. In the best case scenario, a site visitor turns into a paying customer. It’s sometimes hardest to do organic search optimization projects in new category spaces, because the search interest is just not there yet.