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To protect it’s product, Google suddenly released the Penguin update and several additional updates over the next two years. When you design a site or have one designed for you, it is imperative that you make the site easy to navigate for users. If users consistently ditch your site, it’s a sign the content doesn’t match up to their expectations. What’s more; it’s totally free!

Carve out time for concentrating on landing pages

Limit each paragraph to 2-3 sentences at most. It’s even okay to use one-sentence paragraphs if necessary, but use them sparingly or your post will look like a bullet-pointed blog without the bullets. SEO can be a frustrating Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! activity. Yesterday your website was on the first page of Google. You were delighted. Flushed with your SEO prowess, you performed the same search today and found your site was on page two – what went wrong? Has your website been pawed to pieces by a panda or pecked full of holes by a penguin? With content being king, SEO may as well be queen. They both play an integral role in getting your message out and building your following. You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption.

It’s a win-win strategy with an emphasis on white hat SEO

When building your content, you’ll want to include localized keywords so that the search engines know you have offices and operate in certain locations. While doing a backlink audit, analyzing toxic backlinks and removing them can be a lengthy and tedious process, it is worth doing if you really want to see your website perform well in the search results. You can get up to six sitelinks for your SERP listing, plus a searchbox if you can wrangle one. On desktop, this means that four or five times as much SERP space is given over to your listing, while on mobile, a sitelinked listing can take up the entire screen. A great way to get your site more visible is to begin posting blogs on your site. Blogs increase the size of your site and give you a way to connect with your visitors. This, in turn, increases your search engine visibility, which will give you many more visitors.

When someone mentions web 2.0 do you think about search engine optimisation?

How do you educate people so they do value it? One of them is Social engine optimization. When someone mentions search engines, do you automatically assume they’re talking about Google? We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Every market, every vertical, even every product has a unique SEO landscape. Patience and persistence will play key roles in your success."

Things about keyword stuffing you have to experience yourself

Ensure that you do not optimize your text by just adding the keyword to your text as much as possible. Instead, try to base the content on the term frequency of the top 10 sites in the SERPs There I'm always amazed by the agility of Save Our Schools on this one. are several types of links you should avoid having in your backlinks profile. The worst you can have are the spammy ones you can’t control. The principle “quality over quantity” applies in this area. Implementing an effective SEO strategy is not straightforward or easy though, especially with all of the recent updates to Google’s SEO ranking algorithm.