Technical SEO refers to the technical aspects of on-page SEO like site speed, indexability, and mobile responsiveness. The term “technical” can turn a lot of people away from this aspect of SEO. Don’t let it scare you! It is not nearly as intimidating as it sounds. Search engines will penalise or even completely hide pages that are too similar as showing duplicate search results is unhelpful to users. Google automatically detects which pages answer the users’ query automatically and then display the top result as a featured snippet at the top of the page. This is Google’s way of trying to help users to quickly find what they want by providing them with a snippet of information directly in the search results. Keyword research can turn into a useful ally, especially if you bear in mind that you don’t always need to target the most obvious keywords.

Never underestimate the influence of mobile search

Attach a useful, relevant link to the word or term that will serve the reader well, and you're likely to climb higher in the search rankings. Develop a buyer persona before Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! you start investing your resources into content creation. Publish only those pieces of content that matter to your audience. For certain types of product and business, SEO sometimes won’t be as successful in generating a high ROI as Google’s paid-advertising platform, AdWords. What brings the traffic brings the thunder, then the rain.

Great ideas about LSI to share with your colleagues

A layout that sufficiently takes into account the “above the fold” section is not only user friendly, but can also be assessed positively by Google. Nothing is worse than arriving to a site and finding content with keywords strategically (and awkwardly) positioned throughout. Did you know that the location of your provider’s servers, at the time of writing, can make a big impact on your search engine rankings in local varieties of Google? If you’re not on the first page of rankings, it’s even less likely that you’ll get the traffic that you’re looking for.

Is this the end of blogs as we know it?

Would you refer this website to a friend or relative? This will not only improve your ranking, but will make your site much more valuable to your visitor. When dealing with search engines, the term ‘relevance‘ describes the extent to which the content of a website corresponds to the search term used. According to SEO Consultant, Gaz Hall: "The higher a website appears on search engine results pages, the more users will visit the site."

Takeaway tips for link bait

The fastest turn around in organic traffic comes from small tweaks to existing pages. Optimization A great example that I like to use is Beverley Guide. involves making pages readable to search engines and emphasizing key topics related to your content. Basic optimization may involve nothing more than ensuring that a site does not unnecessarily become part of the invisible Web (the portion of the Web not accessible through Web search engines). Advanced optimization may include significant research into every element of page design, site structure, and off-the-page criteria. Research shows that data-heavy content gets linked much more frequently as compared to opinionated content. It may seem too basic, but it is really a very effective tip – a simple change of the landing page title, so it would match the main and most relevant words and phrases of the campaign, could improve Google’s ability to understand what the landing page is all about significantly.