It’s better to have a custom 404 error code page than to have an empty page — it doesn’t send a good message to search engines or site visitors. Off page SEO deals with trying to get other websites to tell Google what your website is about as well as that it’s an authority in the industry and a website that they can trust to show in their results. This is done through acquiring backlinks from other websites (known as “link building”). The best way that you are going to make your website rank in search engine results pages is to create content which your users find engaging. Fundamentally, SEO is a marketing discipline, not a technical one meaning that an understanding of basic marketing principles is essential. Nothing is more important to a successful marketing strategy than a strong understanding of the audience you are looking to attract.

The benefits of metrics to your search marketing strategy

SEO, also known as Search Engine Optimization, analyzes how search engines work, what people search for, and which keywords are effective for your target audience. There are some techniques that Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! you can employ, right now, to really start your SEO campaign off on the right foot. Meta descriptions are used less in the search rankings but they many times will appear under the title when a user does a search. Do they go back to Google and try another website?

This year will be the year of javascript

Do you wonder why nofollow really exists? It’s merely because to stop spammers by getting benefited by search engines. The key to success is balancing risk with reward and keeping a close eye on your budget. You need to KNOW how much risk you're willing to take on and how much money it'll take to get results. Authority sites are websites that are known by the industry to offer ‘quality’ content – such as news pages, online encyclopaedias, popular blogs etc. The spiders recognise these sites as ‘safe’, so any link to them will be highly regarded. In the long-term, if your website continues to post quality content and is well-received – you may even become an authority site! Backlink quality is considered as the most important metric now than the count of backlinks.

Relevance, not quality

Like any good SEO campaign, your optimization strategy should be dictated by your campaign goals. If your top level goals are straight-forward, such as increase revenue, then decide which optimization path is going to be the most effective based on your business. Meta tags are the HTML elements that search engines and visitors find your content. It’s what they can see in a search engine and thus, it’s important to add value in a limited number of characters. If you're new to search engine optimization and website marketing, you might have heard words like "web crawler", "search engine robot", or "search engine spider". All of these words refer to the same thing. If your web pages answer web crawlers correctly, they will get better rankings on search engines. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "If none of those works for you, then perhaps it’s time to consider that there might be a problem with the recipe."

Reasons that marketers love backlinks

Research proves the importance of gaining a presence on the first three pages returned by the search engines. Being on the first page of the search engine results page (SERPS) should always be the target. H Take a butchers at Save Our Schools, for instance. tags tell the search engine bots which parts of your site are the most important. Creating content that makes an impact on a campaign can be extremely difficult. Competitor analysis is a lot easier when you have the right tools.