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Strategically written website copy includes well-thought-out internal links and calls to action. No high quality blog would accept your guest post if it has promotional backlinks going to the homepage of your site. Googlebot is the name of Google’s web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering. If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it will just look like link spam. If you’ve been guilty of using these old practices, then you might consider using Google’s Link Disavow tool.

Tapping into the Secrets of Internal Link Building

Search engines no longer require you to spell things in order to rank, so your focus should be on writing for the people viewing your page instead. After all, time on page and other elements indicating your content was useful provide a stronger value for SEO. The best keywords are ones Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... that don’t have much competition. Try long-tail keywords — these are three- to six-word keywords that are extremely specific and tend to have less competition for them. Although Google Plus might be one of the less popular social networks out there, it’s still part of the Google Suite of applications and does play a part in boosting your site’s search visibility. Consequently, with the right content marketing and SEO elements, it will deliver high rankings where it can be easily found by your target audience.

What is with this hue & cry about backlinks?

Having keywords in your domain URL can also give you a small SEO boost. Long tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman’s shoes on your eCommerce website. The main keywords would likely be: “ladies shoes”, “woman’s shoes”, “girls shoes” and other similar words. A search result with a high CTR can often be given a boost by Google because it’s seen as attractive and relevant. You can increase your CTR by giving your page a custom meta description. This can be done from the page’s HTML or if you’re using WordPress, you could use a plugin like Yoast SEO to do this. As our internet ecosystem has evolved, we have shared increasing amounts of personal data with services we use every day, from social networks to search engines. They then use this data to tailor the content they provide us with to what they think will be most appealing, engaging or relevant.

Think like a human not a robot when it comes to anchor text

Or the second page, where a mere 10% of users wander? Optimizing your images gives your website an additional chance to be found via image search. In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the fewer people will click on your content listing and visit your website We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "This can be a result of excessive navigation, repeated images, repetitive widgets and large amounts of footer text."

Myths and misconceptions about html

Unlike other ranking factors, branded search is impossible to emulate (no, search bots DON’T work). It’s I'm always amazed by the agility of Save Our Schools on this one. fairly easy to spot an online review written by an employee or owner of a company. There are a few things you can do to help generate more traffic to your site and hopefully increase rankings simultaneously. The rapid use of smartphones and tablets gives a unique opportunity to SME (Small and Medium Enterprises) to optimize their websites locally for smartphone/tablet devices by reaching an audience like never before. Later on, some of these methods are going to be displayed for effective reach of this audience.