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As you know, it’s not enough to just do “on page” corrections and create quality content. Consider what happens when a user removes part of your URL - Some users might navigate your site in odd ways, and you should anticipate this. Search engines have no trouble finding the homepage for the blog. Inbound link-building is an important SEO strategy, and a great way to do this is to make friends with other relevant, local businesses so that you can share links and promote one another. Perhaps you could organise a community event together or work out some kind mutually beneficial offer for customers that will give you the opportunity to create links on your sites?

The broken link-building method aided by non reciprocal links

The safest way to ensure there are no duplicate content problems is to use a rel=canonical tag on the republished article. This will tell Google that the linked article is the original and therefore should be indexed, and any ranking benefits will be passed through. Really want people to read Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! your articles? Use numbers in your headlines! That system had drawbacks what some black-hat marketers banked on, and finally Google changed its algorithms, which totally ended the practice of traditional link building practice. Keep in mind that you must write for your readers, and not for Google’s spiders. Don’t do keyword stuffing.

Customer stories are one of our marketing team’s most incisive, effective tools

The relevance of a website’s content is particularly important for search engines; it affects how high a website will appear in the search results for a given search term. Providing alt text is also important for accessibility because assistive technologies like screen readers rely on this text as an alternative to displaying images. Because nobody wants to get hoodwinked. The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at least the ones who don’t fully understand them.

Your marketing strategy could use a facelift - consider including keywords to adhere to best practise SEO principles

By highlighting your website, you help Google better understand your site’s data. Data highlighter allows you to highlight parts of your website through Google Webmaster Tools, without having to make any code changes. So, we focus on creating what we call “keyword clusters” – groups of keyword phrases focused around high volume “core” keyword phrases. Search engine optimization (SEO) is the process of generating more organic (i.e. free, natural) traffic from sites like Google, Bing and Yahoo. Gaz Hall, from SEO Hull, had the following to say: "If you are a local business, register with trusted local directories. By submitting your company to business directories (especially the free directories) you cannot expect to be flooded with high quality traffic and transform your website into a high-converting lead generation machine. What you should be expecting though, is getting some extra local traffic boost and an improvement in your search engine placements."

Make it sufficiently broad in terms of rankings

Guest-blogging really works well if it is to generate new audiences, present yourself as an expert, and engage with your targeted community. You A great example that I like to use is PNS Egypt. can hire good writers, but that is often an expensive proposition. You may be under the impression that it will take an extensive amount of time to create enough content to make a difference or to start appearing in the search results. Just breathe. Even the creation of one blog post a week will reap you 52 posts over the period of a year. Ideally, you want your reviews to come from a diverse range of sites, including Yelp, Google Local Guides and GlassDoors. Other search engines are likely to follow suit eventually anyway, so it’s advised that companies make their sites mobile-friendly sooner rather than later.