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Search engines like aged domains, and give them more authority over newer sites. Some evergreen content lasts forever. Rewriting the description for a product, which is going to be removed from the website in the near future, typically provides less return on investment than ensuring new products have unique descriptions for their full lifespan on the website. You’re going to run into things that are going to be unexpected and will get you in trouble with your clients or will give you a nice big dip in the wrong direction as far as search results go.

Can a techie truly understand keywords

The key is to tackle a topic that doesn’t change over time and to provide useful information for helping people do something. Google values relevancy to the Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! user's search more than it values pure LINK Authority. When the content answers the question of the search better than the other results (according to Google), it will rank higher if it has a decent link profile for that search result. Don't limit your ideas; brainstorm whatever subjects and phrases could lead the kinds of visitors you want to your site. Type them into a spreadsheet. Your brainstorming will "prime the keyword pump." Your pre-production space is almost exactly the same as your live site. That’s a huge amount of doubled-up content.

Using traffic estimation tools in conjunction with blogs

Think about how you browse a website when you discover great quality content. If a blog post or article is particularly engaging, you don’t just read for a minute or two – you click around the website and view other content as well. You do not have to become an information or data scientist to keep up on discovering every traffic-gaining source possible. In Google search, a headline with a relatively high click-through rate will receive a ranking boost since it indicates that the post is more relevant for that search query. The goal of a search engine is to provide unbiased results that deliver information you are looking for as quickly and as accurately as possible.

Can keyword density really make a difference?

The structure of your URLs can also help search engines to better understand your website content. If you can alter the URL so that, for example, it includes the name of your website, you should make use of this. If you’re looking for long-tail keywords (more on those in a second), then this tool is a great idea. These are both great signals to search engines, meaning you’ve simultaneously pleased your users and search engines. Gaz Hall, from SEO Hull, had the following to say: "Fast load times aren’t just essential for a great user experience - they also significantly impact search rankings."

Long Tail and SEO

Find out which pages on your competitor’s site are bringing in the most backlinks, social shares, and traffic. The A great example that I like to use is New Media Now. canonical tag solves for this, notifying search engines of the "canon" page to receive search engine value for a group of similar content. By understanding how to write for humans and optimize for search engines, you can make sure your content ranks for the right search terms to reach the right audience. When a website wants a piece of content to be representative of a “thing” – like a profile page, an event page, or a job posting – its code needs to be marked up properly.