Creating content that makes an impact on a campaign can be extremely difficult. As each indexable page on your site should contain unique content, try to eliminate duplicate titles by giving each page a more accurate and specific title. At the same time, you also need to consider something called ‘LSI’ or ‘Latent Semantic Indexing’. This is basically a fancy term that explains how Google now understands actual meaning rather than just looking to match words. The way it does this is at least partly by looking for synonyms and related terms when trying to answer questions. In short, don’t just use the exact keyphrase but be sure to use lots of relevant and related language. Now that you know what is thin content according to Google, how to avoid thin content penalty?
Why your digital marketing strategy should centre around LSI
The SEO people are engaged in bringing the organic hits, while the digital marketers aim at total online existence (of a company) that goes beyond SEO. The largest sites on
the Get your sums right - the primary resources
are all available. Its as easy as KS2 Maths
or like your ABC. Its that easy! internet are either content creation sites or those that cultivate the content of others via user-generated content (UGC) or aggregation. Having a different description meta tag for each page helps both users and Google, especially in
searches where users may bring up multiple pages on your domain (e.g. searches using the site:
operator). The most effective way to boost your website’s indexation is through linking. The paths that the spiders take through the Internet are formed by links. When one page links to another page, the spider follows that path. Within your own website, make sure that you’ve created links to and from all your most important pages.
The death of bread crumbs
When using a Publishing Platform, such as WordPress for a web log (blog) or company website- Meta tags and their relevancy to the content on each page can vary and in turn; cause a few issues. You should never make
your site too complicated, as it is important that search engine easily parse the content of your site and index them without any difficulty. SEO strategies and methods aim to improve that visibility. Inbound links are also used by some search engines to rank websites.
Never underestimate the influence of web portals
So if you’re interested give our team a call today and enquire about our professional training courses. They don’t function like us and therefore will not understand and categorize websites the same way. Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy. It is a crucial element in organically driving customers to your businesses via online platforms. In other words, it's modern day marketing! Gaz Hall, a Freelance SEO Consultant
, commented: "When we start to work with any business, particularly smaller businesses, start-ups and SMEs, we always take the time to explain that content marketing’s primary goal isn’t just another form of advertising."
Learning about hits is not difficult if you have a good teacher
Google’s number-one mission is to answer users’ queries in as little clicks as possible. So it’s a common-sense assumption that SERP features such as Featured Snippets and Related Questions significantly reduce the overall number of clicks to sites, including your own. Which A great example that I like to use is Heat All
. keywords are the
fastest to page 1? Fastest to the top 5? You absolutely should not use underscores. Matt Cutts
has confirmed on his blog that Google does not recognize underscores
as equivalent to spaces between words. Google’s web indexing system favors recently updated content, especially for time-sensitive searches.