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It's not actually that difficult to get on page 1 of Google in a search (but that depends on the search!) You need to know your market and you need to have a good understanding of SEO and how to use keywords. You also need some time, I'm not selling magic online marketing wands - if you know someone who is, please hook me up! The advertisers of recent history knew that, but it somehow seems to have been forgotten along the way to modern digital marketing. The seminal idea behind Google’s ranking technology makes it clear that inbound links are the primary vehicle by which Google discovers new pages and websites on the Internet, and they’re the primary way Google assesses the credibility of a given website. One feature that many people seem afraid to utilise in their blog posts tends to be headings.

Don't go overboard at the risk of being penalized by Baidu

In document analysis, search engines look at whether they find the search terms in important areas of the document—the title, the metadata, the heading tags, and the body of the text. If you’re trying to build Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! backlinks by pushing sponsored content, it has to explicitly say “Sponsored” on it. Search engines mine the Web, extract the content, assign value and relevance to each page, and then return and rank those pages for each query. Even human-generated content can be thin content.

Bucket brigades based on citations

Mobile does not necessarily mean on the go. Studies find that people often grab the nearest device to look something up and in most cases that’s their smartphone. Find websites your target audience frequently visits. If you know at least one website, you can find many similar ones by simply doing a Google search. The more your content focuses on your niche, the easier it is for the crawlers to index and categorize and decide how relevant and serious you are for it. While you should not hide your heading tag in an image, you should still give search engines more opportunities to link to your website by adding keywords in the image alt text and file name.

Thinking about blogs makes everything OK

SEO can be a frustrating activity. Yesterday your website was on the first page of Google. You were delighted. Flushed with your SEO prowess, you performed the same search today and found your site was on page two – what went wrong? Has your website been pawed to pieces by a panda or pecked full of holes by a penguin? As these big establishments utilised SEO to obtain huge business gains, small enterprises and start up realised this trend and ventured into using SEO service during the next decade. Permalinks are the permanent URLs for your web pages, posts, categories and tag archives. It is the web address used to link to your individual blog post and web page. By default, permalinks look something like this: https://yoursite.com/p?=17 This structure makes it difficult for search engine crawlers to read and index your web pages and posts. That means you will need to make it more accessible for both search engines and we visitors. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "This is very similar to duplicate content, however it manifests itself in a different way."

Keep an eye on algorithm changes

Is it the customer, tired of being sold to every time they open a web browser, or is it the digital marketer themselves, who has forgotten that creativity is just as important as technical know-how? Everyone I'm always shocked by TAP Assess, in this regard. is familiar with the expression “content is king.” Without rich content, you will find it difficult to achieve good rankings with specific keywords and to direct traffic to your website. Metadata is what appears on search engine result pages (SERPs) when a website comes up for certain queries. It includes the title of the page and its meta description. You need to build content promotion into your content. This is the foundation of every successful content promotion campaign, and it starts with writing an irresistible headline.