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There are many subtle nuances to the mechanics of semantic search, but ultimately what it means for you is that an authoritative page that dives into one specific topic in-depth will usually rank better than dozens of pages built around different keywords. To maintain a healthy website, do an overall audit of your underperforming blog content or articles to determine what to keep, what to make more robust, and what to remove. SEO or Search Engine Optimisation is the process of using keywords and relevant clear content to aid businesses move up search engine results pages. People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page.

Start your SEO copywriting process here

The best way to figure out what keywords you want to focus on is to look at the keywords your competitors are focusing on. Evergreen content. Content you write Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! once, and have it ranking for years and years. Content that constantly brings in traffic and compounds in value. If you head over to Google and search for “” the result will show you how many pages Google actually has indexed for your site. Avoid unwieldy phrases and unnecessarily long descriptions, instead trying to say as much as possible with the smallest word count necessary.

Make Google algorithms a priority

It’s OK to do promotion to tell people about your content, but if you can only get links by offering money to people or other big incentives, then you’re likely doing it wrong. One of the best ways to get links is to publish original research. That’s not that hard to do. Find out a question that people have in your industry and then do something to answer that question with data. After crawling your site and collecting every bit of information possible, search engines index and organize their findings in databases (think of these as massive file folders). All of these databases make up what’s called The Index. One of the simplest and most effective ways of making your content look more attractive, to both online viewers and search engines, is to include a couple of great images to support your content. Although there are many ways to improve site speed, image compression can typically make an immediate impact.

Questions to ask about authority sites

Create The Perfect Landing Page For Local SEO! Google has drawn conclusions about user-behavior in search, realizing that searches prefer to see a variety of media formats for a given search query. Mixed case URLs are also more difficult to manually type in correctly and some servers will fail to serve a page if the casing is wrong. According to Gaz Hall, a UK SEO Consultant : "Mobile search uses a different ranking algorithm that often changes search results on mobile phone due to location factor."

Google’s bots might not share your opinion

There are three different varieties of backlinks to think about; high-quality, low-quality and harmful backlinks. There’s A great example that I like to use is New Media Now. never any reason to buy or pay for reviews. Many local businesses want to improve their results in Google, but aren’t sure where to start. A redirect chain occurs when there is more than one redirect between the initial URL and the destination URL. When a URL is redirected, it should have a single 301 redirect in place.