If you’re a locally focused website, social media is still important but so is local directory listings and interaction with your local community. To truly understand whether your SEO campaign is working, you need to learn which measurements deserve your attention. Cornerstone content (in short: assigning one main page per content and linking that from related pages) shows how internal linkscontribute to your site structure. Internal SEO isn’t just about keywords anymore; it’s about creating an authentic and engaging user experience.

When someone mentions meta tags do you think about search engine optimisation?

While this may seem like a great idea at first, it’s critical to realize that without proper SEO handling, this can also create external duplicate content. Think hard about the overall Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! message of your content, including the ideas that you are presenting to your readers. To prepare for voice search, you need to take a good look at your current content. Ask yourself, does it answer any question a user might have? If not, change it. This is especially useful when you have pages with more than one URL (e.g.

Let's follow SEM best practise

This will give you greater scope to attract people to your website and if the content is good enough, it will rank highly for them to see.Luckily for online businesses and a specialist SEO agency alike, the world’s largest search engine specifically ranks regularly-updated websites highly. When you think about hackers breaking into your website, what images come to mind? In all likelihood, you picture masked criminals gaining access to your website to shut it down. In its simplest terms, it’s to correctly word a website and set-up in a way that when a user uses a search engine like Google, and types in a query, topic or question, the website will appear on page 1 because it has been correctly optimised for that that query, topic or question that has been searched for. Long Tail SEO is a really useful technique to generate organic search traffic for your website.

Can a techie truly understand Google algorithms

CTR gives some insight into how likely potential visitors are to actually click on your site in the SERPs. Content creation and distribution is essential for SEO. Content is about much more than what's on your website. It's necessary to build your online real estate and create content that will improve visibility across the web. An SEO campaign without content is severely limited. The Google search results page is a beautiful menagerie of links and blurbs and information and value, and any advantage your content can get in order to rank higher is worth pursuing. Google authorship is a clear advantage. With authorship, you receive a boost in visibility, clickthroughs, and influence, and you get ownership over what you create. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Never start writing an article without performing a keyword research. The best tool to use is the free Google Keyword Tool."

Find a simple guide to link research and read up about it

Do you review and analyze your competitor’s website? You should. I do. I always keep an eye on the business across the street, or in my case, across the internet. These I'm always amazed by the agility of Marketing Beverley on this one. are both great signals to search engines, meaning you’ve simultaneously pleased your users and search engines. The more accurate their results, the more often their search engine is used by the public, and the happier they are. If you’re an existing business, you can learn a lot from your current customer base. If you have a shop you probably have a good idea of your target audience because you and your customer service team will be meeting and talking to them everyday. Otherwise, you could learn more about your customers by asking them to fill out a survey.