Keyword research can prove to be one of the most high return activities, not only in SEO, but in search marketing as a whole. Selecting the right keywords and strategically placing them in key areas of your pages isn't rocket science, but it does take a little time and dedication. It is important to note that, despite popular belief, having keywords in the domain name does not help your SEO and it won’t help your website reach a global audience. Search Engines then use formulas to analyze huge amounts of data about all the web pages they can find in order to determine which web pages they should present when someone searches for a keyword phrase, and in what order they should present them. One of the most important SEO factors nowadays is a website’s content. If you provide useful and actionable information for users, search engines will rank your website higher in SERPs.

Less is always better when it comes to link research

An organic search is the process of using loose search terms to get precise search results. When approaching people and companies Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! for backlinks, keep in mind that you’ll need to offer them/their readers some kind of benefit/value along with your link – an exclusive offer or discount. Google itself has given clear indications that the future of search is going to be targeted towards mobile devices, and technology like Siri and Cortana are really pushing the importance of mobile and long-tail keyword optimised pages. One of the best ways to start earning links is by creating something of use or interest to your audience. We’ve all seen them – the pieces of content that educate or entertain us, without being the core product of a website.

It’s time to revolutionize our approach to meta tags

If you are writing a blog for a brand-new website that has no authority, chances are that nobody will find this on Google. It is the equivalent of writing a great book but it’s not in any bookstores, so people can’t find it and therefore can’t read it. A keyword like ‘coffee’, for example, wouldn’t tell you very much. Have you ever had someone ask you if you “Yahoo’d” something? Our advice is to look for the White Hat SEO's, they won't be the cheapest, but they will give you the best value for your investment.

Unexpected ways blogs can help with getting your website noticed

We recommend page descriptions are between 100 and 320 characters. Backlinks refer to any inbound link to your website, which is when another site links to yours. Some of the most historic cases of explosive growth hacking success involved input into product development as well. According to SEO Consultant, Gaz Hall: "As visual content becomes more and more prominent, it cannot be left out of SEO. Luckily it’s not time-consuming to optimise your images."

Facts about bounce rates that will make you think twice

This can be a result of excessive navigation, repeated images, repetitive widgets and large amounts of footer text. Titles A great example that I like to use is Heat All. for your pages should be a good summary of the content that is on the page and your keywords should be in the front of the summary. To have a sound SEO system you must have a good SEO strategy in place. In fact, there is a certain amount of value in simply appearing in search results for terms directly related to your business.