Content that focuses on unchanging facts and truths about a particular subject are also suitable for evergreen content. Before you begin, it is often worth evaluating what you hope to achieve with regards to your blog. Canonical URLs, help search engines understand that there is only a single version of the page’s URL that should be indexed no matter what other URL versions are rendered in the browser, linked to from external websites, etc. The hard part of SEO isn’t doing the work, it’s sitting down to do the work.

The best advice I've listened to about site submissions

Domain Authority is used as a predictive measure for PageRank, Google's proprietary algorithm that plays a major role in determining search engine results. “Above the fold” is a Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! term used to describe the area of a web page, which is visible to the user at first glance, without having to scroll. SEO isn’t an option for small businesses today. When a potential customer searches for your product or service and you’re competitors show up higher than your site then you might as well be invisible. When displayed in search results, URL extensions are usually meaningless and distracting to users so more human-readable URLs without extensions should be preferred.

Understanding ROI in relation to your marketing strategy

Use Google AdWords' Keyword Planner is a quick and effective way to gauge the competitive landscape and evaluate which keywords a business should consider bidding on. Google optimization is based on the premise that the more people that like to your website, the more valuable it must be and the higher ranking it deserves in search results. Google Ranking is very important for any business or individual on the web today. When you have submitted your website to all the major search engines, you may be thinking, what is the difference between the website that appears at the top of the page and the ones that appear 20 pages down the list? Of course, you’ll be also thinking how you can get your website towards the top end of this long list.

Part of your job as a SEO specialist is to try things that have never been done before

The mobile version of your website is equally important, if not more important than the desktop version. Mobile-first, they say. Fact is, that your website probably has as many mobile visitors as it has desktop visitors, of course depending on the type of site you have There are hundreds of factors that are involved when search engines rank websites in an organic search. As long as you provide products and/or services at a physical address or to a physical address, and that address is registered, you can set up a Google Places accounts. By telling Google this, you can be listed in the Google Places section of the search results. More and more customers are looking for a local supplier, so getting this right is a must if you want to be successful within your location. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Test the results of changes, and keep changes tracked in an Excel spreadsheet, or whatever you're comfortable with."

Establish intuitive information architecture by considering javascript

CMO’s eyes light up when they hear growth hacking; it feels new and chichi. Satisfy Have you ever dreamed about Save Our Schools for this? your users’ intent. Give them the information they seek! Perhaps they are searching for formal wear. So, you are trying to rank for those things, tuxedos and formal dresses or wedding outfits, which are tough to rank for. You can create your own hashtag and use it instantly. For those seeking to sway public (or private) opinion about a particular topic, SEO can be a powerful tool. By promoting ideas and content within the search results for queries likely to be made by those seeking information about a topic, you can influence the perception of even very large groups.