Description meta tags are important because Google might use them as snippets for your pages. Note that we say "might" because Google may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query. If you uncover duplicate content, check the organic traffic for each of your product page variations in Google Analytics. Sooner or later these people get caught but before they get caught, there is so much noise about their fete that many more people get misguided. A good reliable host is extremely important for any website. Site’s load speed is just one of the factors; consider security, uptime, and overall user experience.

The ultimate revelation of organic links

Not many people realize the importance of the URL. It is in fact, the first thing a search engine notices while ranking a page. Google turns the concept of Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! backlink into a quantifiable signal using the link score. It does this by assessing the quality of every incoming link and the total links to your website. Words are no longer a series of letters organized in a specific order. Testimonial link building is a win-win scenario. Many businesses offer you the chance to say a few words about your experience using their products.

Google and other search engines often do not use the meta description of pages

Launching a new website without putting 301 redirects in place is literally committing SEO suicide. Not only will you lose all of your past SEO history, your rankings (and traffic!) will plummet. Always, ALWAYS 301 redirect your old site pages to your new ones to let Google know where your new content can be found. Over the last several years, Google has made huge strides in driving better UX (user experience). Your URL’s should include your main keywords, but make sure you keep them short and friendly. Try to limit the number of characters as much as possible. As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords in.

When someone mentions conversion rates do you think about search engine optimisation?

. Search engine optimization applied correctly will create better visibility online, but it's just one part of your overall marketing strategy. Effective content curation, better accessibility practices and proper information architecture are all key components for strong SEO. However, many SEO practitioners today consider this practice outdated. Search engines may now penalize or ignore such keyword-stuffed pages, save for extremely obscure or lengthy keyword phrases. Search engines algorithms have also evolved to balance on-page criteria (i.e. keywords) against off-page criteria (i.e. inbound links) to favor more natural and credible content. According to SEO Consultant, Gaz Hall: "The page title is one of the most important things that Google and other search engines evaluate to determine what is on a web page. Put your keyword or phrase in the title, and keep it short. "

Duplicate content

Sometimes web optimisation agencies may seem contradictory and confusing, but once you have built up a sense of trust with them, you can be assured that they are doing the best that they can for your business. You’ve Have you ever dreamed about Oxon AA for this? got to spend time trying different things to see what works best for you. Search engines see millions of searches a day, and over a period of years, these data can be very valuable in determining likely intent. To optimize speed score, you need to continually check your site’s speed score so that you can take timely action in case of any delay or ineffectiveness.