One important concept to choosing keywords is to think like the user (that is utilising the search engine) and think about what they would actually type in to seach for services that you offer. Click submit and see if that content appears elsewhere on your website or on the Web. These larger websites are typically eCommerce sites, or blogs which have been running for a long time. SEO is not hard. It does, however take time – it involves technical tweaks on your website, competitive analysis/content strategy, and building links from around the web.

Put aside your preconceptions of what you wanted to rank for

Redirect chains are not to be confused with redirect loops, which is where URL A redirects to URL B then URL B redirects back to URL A. I think that ranking number Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! one these days, is more about market share and visibility than just ranking number one for an industry term. SEO is not meant to garner as many web traffic as you can to sell your items. Low-quality links can lead to a higher bounce rate and click-through rates, which can eventually degrade the ranking of your site on search engines.

Maybe conversion rates will be a thing of the past

This is a misleading line of logic. While your content marketing should be crafted carefully to meet SEO requirements, such as by including keywords, the success and popularity of your actual content will be the real force behind the rise of your web page in the search rankings. Search engines like Google can tell the difference between links set up to improve search engine rankings and those that are from trusted, relevant sources. Duplicate content is your website’s worst enemy. Google is very serious about penalizing websites with duplicate content, descriptions or titles.

Repurpose old keyword density

That’s why they are more likely to trust organic search results than PPC marketing and paid advertising. If you want your content to stand out from the glut of online content and attract the kind of shares and links that boost search rankings, you’ve got to create epic content or “10X Content”. Most of the content that ranks in the top 10 of Google is over 2000 words in length, so you need to create long-form content. Every site-owner needs to gather links and local business owners would probably benefit even more for good links. Gaz Hall, from SEO Hull, had the following to say: "Blog commenting, forum posting, article submissions, Web 2.0 creations, directory submissions, social bookmarking and guest posting are some of the major ways to create quality backlinks. "

Content builds brand awareness, your subject authority and expertise

If you go down the route of creating individual product pages for the same product but in every available size – you’re going to have duplication issues or a great number of blank pages. Content I'm always amazed by the agility of Marketing Beverley on this one. is not there purely for Google and its spiders to crawl – the point is to bring traffic to your site and sell your products and/or services for humans to read. Remember, great quality and lengthy content will work best, both for users and search engines. Studies have shown that long content consistently ranks higher than thin content. Consistency is crucial; maintain a regular publishing schedule. Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type of content, industry, user intent, and other factors. There is not a one size fits all approach to SEO and what works for one business may not work for another, even if they’re in the same industry.