In the earlier days of SEO, sending out press releases with keyword optimized anchor texts would get you a dozens of backlinks. In some fortunate cases, this would even make your site crawl to the top positions on SERPs. So, eventually Press releases became a tactic to build links and rank high. Doing a yearly review of the big changes in SEO and implementing them on your site is a good way to avoid spending resources on insignificant changes while still maintaining a high-quality website for the long term. When a page provides little to no actionable information, it is a waste of time for the visitors and is considered low quality. SEO can be a frustrating activity. Yesterday your website was on the first page of Google. You were delighted. Flushed with your SEO prowess, you performed the same search today and found your site was on page two – what went wrong? Has your website been pawed to pieces by a panda or pecked full of holes by a penguin?

I bet you didn't know this about nofollow links

One of the best ways to captivate and ensure visitors come to your new site is to make sure it’s fully loaded with engaging content right out of the box. Over time, as search engines Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! have gotten more confident about understanding intent, they’ve become more aggressive about displaying what they think the searchers want. Overall, this is a good thing because they’re providing what searchers are looking for even more quickly, without requiring searchers to make extra choices. Whether you migrate to HTTPS for SEO or security, it’s now evident that using HTTPS is quickly becoming a necessity for most websites. Your website should be accessible to the search engine crawlers and the users with optimum site-load-speed and needs to be devoid of any broken links or errors. Sites with high accessibility enjoy better rankings than sluggish, faulty websites.

Internal linking is a really effective SEO technique

Prioritize keywords and phrases, plurals, singulars and misspellings. Smartphone users have Cortana, Google Now, and Siri to help them while they are on the go. Every business wants to achieve its goals and doesn’t want to invest substantial resources on acquiring an audience to whom it doesn’t even offer the chance to convert. Keywords should be relevant. This means your site should be a satisfactory destination for users.

Make conversion rates the focal point of your marketing efforts

Find out who your customers are and what words they use to describe your product, because people will use the same terms to find your website. Using these terms, often made into long-tail keywords, can really help you optimize your local business SEO. If possible, choose a domain name which includes your local area, and structure URLs to include relevant geographical terms where possible. Create content which talks about your local area, but be sure to make it engaging and relevant to provide a good user experience. Include your business NAP (name, address and phone number) on every page of your website – not just your home page or contact page. If you make poor keyword selections, you are likely to waste energy elsewhere in your SEO campaign, pursuing avenues unlikely to yield traffic in sufficient quantity, quality, or both. Gaz Hall, from SEO Hull, had the following to say: "Many people still think that having a high volume of crawlable and indexable pages is always better."

Beginner's guide to reporting

This can have a devastating effect on bounce rate. To A great example that I like to use is Profile Business. increase your CTR, create a custom description that describes what your page is about and what the reader can expect to get out of visiting your page. You also want to include your target keyword. Think about the searcher’s intent when crafting this description. Linking internally is equally important. As in, interlinking the pages on your own website. Whilst we may have just said that keywords are no longer effective, donnt let that fool you!