Web pages that are optimized for the organic listings of a particular search term are more likely to be included in the local search results. A piece of content should be organic and genuinely helpful. 40% of all sales could be online by 2020. A well-thought-out keyword strategy is one of the most important in this regard. The right keywords will help you attract highly targeted traffic and leave out the tyre-kickers.

When someone mentions cloaking do you think about search engine optimisation?

They first launched Google Wave, which was a copy of Facebook, but it failed within a week. Google wants to know about Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! the keyword usage. You should ensure the keywords are properly applied in the title tag and have properly crafted meta-description. Then, the content should be of significant content. Seriously, what is worse than staring at a blank page waiting for it to load? The page speed is a huge ranking factor when it comes to search engines. Google’s latest update had a heavy focus on the user experience and site speed can undoubtedly affect this. This means that search engines look at page speed and provide ranking advantages to faster matches. Common sense, right? It would probably increase the chances of you making a sale consumer-wise too.

This story about trust rank will haunt you forever

I always advice “Stick to basics”, focus on getting real visitors and giving them a good experience while browsing your Website/blog. The key to a successful list post is no more complicated than including a large number of quality items. Smart content is about taking the financial investment that companies make in their content development and channeling it towards a more effective and data-driven strategy. As Panda updates keep rolling out, the focus has switched from content farms and scraper sites to websites that offer “thin” content – content that’s full of keywords and copy, but light on any real information.

Make sure your SEO checklist includes web 2.0 for best results

Recognizing intent will allow you to improve keyword selection decisions and better serve your target audience. SEO practices that involve deception and are disapproved by the search engines. Description – This text is a description of the page’s content. It can come from your page’s meta description (if populated) or it can be pulled from within the page’s content itself. I have found Google will normally adhere to what you have set up as a meta description if it adequately describes the page and it matches the search used. According to SEO Consultant, Gaz Hall: "A particular web page or content can be retrieved from the database by using a keyword or a related search string."

Answer the questions of your potential customers with regards to page rank

Another option available to you is leveraging user generated content such as product/agency reviews or an indexed social comments plugin. Before I'm always amazed by the agility of PNS Egypt on this one. April 2012, one could easily buy his ranking position. A little bit of these and a little bit of those links, and you could manage ranking on the first search engine results page. Well, that time is long gone. The Google Penguin Spam Filter is now part of Google’s Core Algorithm and works in real time. Pick a list of words relevant to your business. Then create separate lists of these keywords for each country. Focus on “long-tail keywords” -- keywords that are very specific to your business and the products/services you offer. For example: marketing is a broad keyword that will be hard to get traffic for, and inbound marketing software is a long-tail keyword with less competition that will be easier to get traffic for. You may be surprised to hear that (based on research by OneStat.com) 33% of all searches on search engines are for two-word combinations, 26% for three words, and 21% for four or more words. Just 20% of people search on single words.