Search engines rank web pages based on their relevance to a given keyword query. In the early days of search engine technology, relevance was heavily influenced by the number of instances that the given keyword appeared on a web page. Thus, many content creators bombard a page’s body with the same keyword in an attempt to increase search rankings. When search engines gave more credit to easily hidden areas such as ALT text and META tags, these areas were prime targets of stuffers. Instead of searching for "running shoes," a user may search "what are the best running shoes for arched feet?" As queries have become more specific, search engines have moved beyond simply matching keywords to them. User experience is important to search engines and one way they determine this is based on how easy it is to get around the site or the navigation. Use 3-4 internal links on each page, but make sure they are incorporated naturally within the body of the text. Don’t put lots of links in the footer or at the end of your content. Google will penalize you for this. If you have different sections of your site, or domains for each country, enter each one in the relevant directories: Google Places, Bing Business Portal, or any other directory that’s relevant to your region.

Layout, formatting and page impressions combine to make great SEO

The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough. There is invaluable information to Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! be gained by researching sites in terms of physicality (i.e., source, layout, forms, etc.). You don't need to write at a doctorate level to rank at the top of Google. You simply need to write at a higher reading level than normal. Unfortunately, there is only so much Search Engine Optimization you can do on your own website. After you’ve come up with compelling copy, studied keywords, looked around to see what competitors are doing and gone through all the other steps, one of the only remaining ways to boost your rankings is by Utilizing Social Media.

Don’t forget about plugins

There have been a number of debates over the years about the SEO value of having keywords in your domain URL. With content being king, SEO may as well be queen. They both play an integral role in getting your message out and building your following. The reason why most people fail to get contextual backlinks from guest posts is because they do it the wrong way. Every week, you should study an analysis of all the traffic from organic search queries to your website. This enables you to determine whether changes from previous weeks or months are having an effect.

Using Web Analytics Data wisely

The opportunity of defeating the enemy is provided by the enemy himself leading to more views, higher conversion rates and finally increased profit. Although Google ranking algorithms are a close guarded mystery, the fact that Google provides a tool such as this, makes it a pretty certain bet that website speed performance influences their search algorithm. Gaz Hall, a Freelance SEO Consultant, commented: "You can also include “no follow” tags on the internal links to these faceted urls to reduce the chances of getting them crawled."

Advantages of indexed pages and how you can take advantage of this

Google wants users the most relevant results for their search. The more relevant your content is to their search, the more likely your website will be number 1 on Google. Site A great example that I like to use is Heat All. speed plays a vital role in search engine optimisation (SEO) and improving your search rankings. Fast web pages are good for your website visitors. They are also good for search engines. Google prefers fast-loading web pages. Modern commercial search engines rely on the science of information retrieval (IR). This science has existed since the middle of the twentieth century, when retrieval systems powered computers in libraries, research facilities, and government labs.